The Hukilau welcomes new rum sponsors, cocktail contest to wake the dead

Update: The Hukilau crowns winner of Deadhead Rum Cocktail Contest

The Hukilau: June 6-9, 2013, at the Sheraton Fort Lauderdale Beach Hotel, Best Western Oceanside, and The Mai-Kai restaurant. Latest updates at TheHukilau.com and Facebook.

Organizers of The Hukilau are asking attendees of the 12th annual Polynesian Pop weekender to come up with a signature drink for one of their new rum sponsors.

Deadhead Rum

The Hukilau’s Deadhead Rum Cocktail Contest is open to any paid ticket-holder. The winner will receive:
* A “Headhunter’s Ritual” on Friday, June 7.
* A $150 gift certificate from The Mai-Kai.
* And a complete set of The Hukilau’s 2013 glassware.

Rules are posted on the official Facebook page. The winning drink will be served at The Hukilau official after party on Friday, June 7, at midnight. The final three contestants will be chosen the week of April 8, so aspiring mixologists need to get their entries in soon.

Cocktails will be judged on the recipe, garnish, presentation and the name. Contestants must use Deadhead Rum in their final recipe. The drink submitted to qualify for the top three doesn’t necessarily need to be the final recipe. Finalists will be sent a bottle of Deadhead Rum and will be able to fine-tune or revamp their entry. The winning entry will be announced on The Hukilau’s Facebook page on May 1.

Deadhead Rum, a new craft rum from Mexico bottled in a distinctive shrunken head, is one of The Hukilau’s new sponsors. The rum, aged a minimum of six years in sherry casks, is a blend of spirits distilled from molasses as well as freshly pressed sugarcane juice from the nearby agricultural regions. The rum is said to be equally suited to both sipping and mixing. It features a bouquet of coffee, chocolate, allspice, cinnamon and nutmeg, which carry through to the palate along with cloves, anise and caramel. Look for more on this up-and-coming rum in future blog posts.

Joining Deadhead Rum as a new sponsor in 2013 is Ron Diplomatico, a rum produced by the largest distiller in Venezuala. Other sponsors include Fee Brothers, The Mai-Kai, Tropic magazine, Tiki Magazine, and South Pacific Promotions. Sponsorships are still available. Click here for more info.

Hukilau links
TheHukilau.com | Facebook page | Facebook group | YouTube | Event photos

Previous posts
* The Hukilau releases schedule, updated website for Tiki celebration in Fort Lauderdale
* More past updates

About Hurricane Hayward

A professional journalist and Florida resident for more than 30 years, Jim "Hurricane" Hayward shares his obsession with Polynesian Pop and other retro styles on his blog, The Atomic Grog. Jim's roots in mid-century and reto culture go back to his childhood in the 1960s, when he tagged along with his parents to Tiki restaurants and his father's custom car shows. His experience in journalism, mixology, and more than 20 years as an independent concert promoter make him a jack-of-all-trades in the South Florida scene. A graduate of the University of Florida's College of Journalism and Communications, Jim is a longtime web producer for The Palm Beach Post. In his spare time, he has promoted hundreds of rock, punk, and indie concerts under the Slammie Productions name since the early 1990s. In 2011, he launched The Atomic Grog to extensively cover events, music, art, cocktails, and culture with a retro slant. Jim earned his nickname by virtue of both his dangerous exotic drinks and his longtime position producing The Post's tropical weather website.
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