2014 Miami Rum Festival recaps:
Upstart spirits share spotlight with major players | Cocktails reach new heights
Make no mistake: The Miami Rum Renaissance Festival is the perfect place for newbies to get their feet wet and sample a wide array of styles, learning the basics about an incredibly versatile spirit that’s equally at home in cocktails and sipped neat.
But the real treasure of the sixth annual event – which kicks off Monday with a test run of Miami Rum Festival Cocktail Week and culminates with three days of “grand tastings” attended by up to 15,000 – is the wealth of opportunities to meet and learn from the world’s foremost rum experts. For enthusiasts, it’s a unique opportunity to vastly broaden one’s knowledge of cane spirits and the rum lifestyle.
2014 Miami Rum Renaissance Festival: Friday, April 25, through Sunday, April 27, at the Doubletree by Hilton Miami Airport Convention Center. Tickets, hotel and more info at MiamiRumFest.com and Facebook.
Previous: Six reasons to look forward to the sixth annual Miami Rum Fest
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Those same newbies may scoff at the notion of a “lifestyle” based on booze. But ignoring the clichéd images of pillaging pirates, the burgeoning rum world offers a surprising sophistication and myriad ways to enjoy the spirit on many levels. At Miami Rum Renaissance Festival, the Grand Tasting booths on the convention center floor are the main draw, but you’re missing out if you don’t check out some of the events during the week, plus the many educational seminars held during the Grand Tastings. Here’s a rundown:
MIAMI RUM FESTIVAL COCKTAIL WEEK
This year’s festival offers a beta version of this new event, which replaces the nightly VIP parties that were typically held at hotels around the area. From Monday, April 21, through Sunday, April 27, the festival will showcase some of the area’s best bars, bartenders, cocktails and spirits. It’s a welcome change of pace, and more in tune with today’s blossoming cocktail culture. Until recently, Miami seemed to be lagging behind other major cites, but thanks to some talented mixologists it’s catching up fast. On tap for the week:
* Tuesday, April 22: Tiki cocktails in The Molokai bar at The Mai Kai in Fort Lauderdale, with optional Polynesian dinner show. Happy hour runs from 5 to 7 p.m. and the show starts at 8. Rum Fest attendees get half off the show charge and a complimentary Don Q Anejo specialty cocktail. There will also be bus transportation (seating is limited) between the Doubletree by Hilton hotel and The Mai-Kai for only $15. E-mail RSVP@MiamiRumFest.com for more info. And be sure to check out The Atomic Grog’s Mai-Kai Cocktail Guide for reviews of all the legendary tropical drinks.
* Wednesday, April 23: Bacardi VIP party in the penthouse at the esteemed rum brand’s headquarters in Coral Gables, 8 to 10 p.m.
* Thursday, April 24: Cocktails and poetry at Gramps Bar in Wynwood, 8 to 10 p.m.
* Friday, April 25: Cocktails featuring Papa’s Pilar Rum at The Corner in Miami, 8:30 to 10 p.m.
* Sunday, April 27: Festival closing party with cocktails by Don Q Puerto Rican Rum at The Broken Shaker in Miami Beach, 8 p.m.
Get more information at MiamiCocktailWeek.com. Several of these events are on The Atomic Grog’s must-do list. The traditional party at The Mai-Kai is a no-brainer, and any opportunity to enjoy special events at The Broken Shaker, a James Beard Award-nominated bar, is a treat. If you’re feeling more upscale, check out the Miami Beach bar tour and the requisite Bacardi party.
With the exception of the Bacardi penthouse, these venues are open to the general public. But to gain VIP access to the special Miami Rum Fest benefits such as special cocktails and pricing, you should RSVP in advance by e-mail to RSVP@MiamiRumFest.com. VIP admission is complimentary for all festival ticket holders. [See pricing info below]
SEMINARS AND THE GRAND TASTING EXHIBITIONS
On Friday through Sunday, the largest group of rum producers, professionals and enthusiasts in the world converges on the Doubletree by Hilton Miami Airport Convention Center for three days of sampling hundreds of rums from around the world. The 50,000 square feet of exhibition space is filled with booths for rum companies to tout their latest and greatest products. Friday is Trade Day, reserved for spirits industry professionals, press and VIPs from 3 p.m. to 7 p.m. The public Grand Tastings are 4 to 7 p.m. on Saturday and Sunday, but VIP passes get you early entry at noon.
You could spend all your time sampling all the great rums and cocktails, but you’re doing yourself a disservice if you don’t venture upstairs to the meeting rooms to check out some of the educational seminars, which also include complimentary samples of rums and cocktails. Here’s a preview:
Saturday, April 26
* 3 p.m. – The Art of Rum Tasting: Improving Your Sensory Experience, by David Cid. Improve your ability to detect the aromas and flavors commonly found in rum with expert techniques. Includes four rum samples from Bacardi.
* 4 p.m. – Making Lost Spirits: Navy Style Rum, by Bryan Davis. Discover the science and art behind a distiller’s unique approach to making his award-winning rum.
* 5 p.m. – The Discovery of El Dorado: Demerara’s Liquid Gold, by Shaun Caleb. Explore the history of rum’s association with Guyana, and the El Dorado brand’s traditions of distillation.
* 6 p.m. – Falernum: The Flavor of Barbados, by Tyler Kok.
Delve into the history and legend surrounding one of the most misunderstood tropical cocktail ingredients.
Sunday, April 27
* 3 p.m. – How to Taste Rum Like a Judge, by Bernhard Schafer. Get advice on discerning qualities of fine spirits in a blind tasting from a master.
* 4 p.m. – The Wonderful NEW World of Tiki Cocktails: 10 Reasons Why It’s Here to Stay, by Ian Burrell. The global rum ambassador traces the ups and downs of Tiki cocktails and details its recent steady growth in popularity around the world.
Take 5: Atomic Grog interview with Ian Burrell NEW
* 5 p.m. – Discover Agricole With Rhum St. Barth, by Paul McFadyen. The owner of the acclaimed Trailer Happiness bar in London explains his love of this unique style of rum.
I’m hoping to attend quite a few of these and report back. It’s great to see Demerara rums finally represented at the fest by the venerable El Dorado, and it will be interesting to learn more about falernum, a crucial “secret weapon” in any Tiki bar. Of course, it’s a treat to have Ambassador Burrell back with a new seminar that promises to enlighten, entertain and educate.
Click here for more information on all the seminars. If you’re attending Trade Day, you’ll also note several special presentations on the main stage, including the annual RumXP Tasting Competition Awards.
Also, be sure to check out the cool merchandise at the Island Lifestyle Showcase. There will also be live music and other entertainment during the weekend, and plenty of food is available on site and at nearby hotel restaurants. You can find a map of the exhibition space here (the escalator leads upstairs to the seminars). If you’re still looking for a hotel room, click here for more info.
TICKETS: Daily general admission tickets are $50 per day, and VIP passes are $75. A three-day VIP ticket is $150. Click here to order, or call (877) 855-3378. Parking at the convention center is $5 per day, including in and out.
On the Web
* Interview with Miami Rum Festival’s Robert A. Burr
* Video: Miami Rum Festival preview by Tiburon Rum
Past Atomic Grog coverage
* 2014: Six reasons to look forward to the sixth annual Miami Rum Fest
Rum festival expands, introduces Miami Cocktail Week
* 2013: Miami festival showcases a never-ending variety of rums
* 2012: Miami festival offers many lessons in rum appreciation
* 2011: We be Jammin: Rum Renaissance Zombie fest at The Mai-Kai
* The Atomic Grog rates some of the top cane spirits
* More on: Rum | Rum cocktails