Emeril brings Tiki to South Beach during Wine & Food Festival cocktail showdown

Updated May 19, 2015
The South Beach Wine & Food Festival was hit by a Tiki tornado on Friday night, when more than 700 people packed the Shore Club’s poolside patios for a whirlwind event hosted by celebrity chef Emeril Lagasse. Seven of the country’s top mixologists competed in “The Art of Tiki: A Cocktail Showdown,” bringing a true taste of the tropics to South Beach.

Tiki roundup: Reviews and ingredients for all the competing cocktails
Bonus cocktail recipe: The Mai-Kai’s Molokai Swizzle
Photo gallery: Exclusive images from The Atomic Grog
More below: See the full event preview and participant bios

Brian Miller and his Pain Reliever.

Brian Miller and his Pain Reliever.

When the smoke cleared, the winner of the Judge’s Choice award (and a $5,000 check) was veteran New York City bartender Brian Miller, host of the popular Tiki Mondays With Miller events. The People’s Choice award went to a local favorite, Miami Beach craft cocktail bar The Broken Shaker. Bartenders Randy Perez and Gui Jaroschy accepted the $2,000 prize after spending several hours feverishly mixing drinks for the South Beach masses. Other bars and mixologists competing were The Mai-Kai (Fort Lauderdale), Frankie’s Tiki Room (Las Vegas), Royal Kona Resort (Hawaii), The Rum Line (Miami Beach), and Sunny’s (Miami).

Lagasse was joined by an esteemed crew of VIP judges: Author and bar owner Jeff “Beachbum” Berry (Latitude 29, New Orleans), bar owner and rum expert Martin Cate (Smuggler’s Cove, San Francisco), plus rum ambassador and consultant Lynnette Marrero (Diageo; DrinksAt6, New York City). There were also food stations scattered around the Shore Club’s two pools featuring notable chefs from South Florida and beyond.

After winning his top prize and posing for photos, Miller said he hoped to use the money to help fund an upcoming move to Los Angeles. Miller said he wanted to “take a seat at the big boys’ table” and “hopefully pick up where Don (the Beachcomber) left off.” However, less than a month later, Miller said via e-mail that he scuttled those plans and will be staying in New York.

Judges Martin Cate (left) and Beachbum Berry enjoy The Mai-Kai's Molokai Swizzle.

Judges Martin Cate (left) and Beachbum Berry enjoy The Mai-Kai’s Molokai Swizzle.

The event ran smoothly despite an unusually cold and blustery night at the beachside Shore Club. A light drizzle sporadically appeared near the end of the three-hour party, but it was not enough to dampen any spirits. Kudos to the festival and hotel staff, who kept things running smoothly all night. Attention was paid to many details, including having such a large and attentive staff on hand that you had to be careful that your drink wasn’t snatched up if you left it unattended for a few seconds.

The one logistical snag, in my mind, was the layout of the bar stations, which formed a “U” shape around the main pool. Because the judges were set up in a blocked-off private area at the top of the U, guests who reached the last kiosk were confronted with a dead end. This created gridlock and some crowd issues at that end of the pool. Having the path continue around the pool in a circle would have made the flow much better.

Also, someone needs to explain to those in charge that when you create an immersive Tiki experience, electronic dance music is totally inappropriate. I know this is South Beach, but give us a break with the annoying club music. There’s a wide array of tropical-themed genres that would have worked wonderfully in the DJ’s playlist. Or better yet, book a live band or small combo (where were you, Gold Dust Lounge?).

But that was not enough to take away from our enjoyment, thanks to the top-notch cocktails and small bites. Was it worth the $95 price tag? That’s probably a matter of personal expectations. It wasn’t difficult to grab the sample cocktails and go back for seconds or thirds of your favorites. But I was so busy sampling the drinks and chatting, I ran out of time to hit more than half of the food booths before they stopped serving. More time and more food would have been nice.

Randy Perez (left) and Gui Jaroschy from The Broken Shaker in Miami took home the People’s Choice award.

Randy Perez (left) and Gui Jaroschy from The Broken Shaker in Miami took home the People’s Choice award.

Of those I tried, I was impressed by all the chefs. I savored the rich salt-baked American red snapper from Eric Grutka of Ian’s Tropical Grill in Stuart. The one-bite servings were doled out in spoons, the perfect way to nosh when you’re also juggling cocktails. The pork tacos from Scott Linquist of Miami’s Coyo Taco were delicious, though the corn tortilla was a bit difficult to handle with one hand. But the bite of the night was the decadent sliders from Steve Rhee, chef at the Shore Club’s Terrazza restaurant. [See photo] A Hawaiian sweet roll was filled with braised kalbi short rib with kimchi slaw and a fried quail egg, topped with cilantro aioli. This is an instant Tiki bar classic.

But my main order of business was to sample all of the competing cocktails and give them an unbiased but critical rating. Maybe I’d agree with the judges and the “people’s choice” votes, maybe not. Before I got started, I ran into one of the judges, Martin Cate, who let me know that the number of contestants had dropped from eight to seven. Unfortunately, Paul McGee could not get away from his booming new bar in Chicago (Lost Lake). This eliminated one of the top contenders, IMHO. But Cate noted that it also removed his conflict of interest since he runs the Lost Lake rum program. Emeril’s Tchoup Chop had a booth (featuring a tasty Piña Colada Mojito) but was not part of the competition for obvious reasons.

Now, on with the cocktail adventure: We arrived at 10 p.m. from blustery Collins Avenue, through a portal and into a tropical cocktail oasis on South Beach. Booths and drinks are listed in order as we wound our way clockwise around the pool, which was awash with the projected logo of sponsor Captain Morgan rum.

The Shore Club showdown: Tackling the Tiki tornado

Brian Miller (Tiki Mondays With Miller, New York City) accepts the top prize, the Judge’s Choice award, from Emeril Lagasse.

Brian Miller (Tiki Mondays With Miller, New York City) accepts the top prize, the Judge’s Choice award, from Emeril Lagasse.

First, a quick recap of the rules: Mixologists had to use rums provided by Diageo, owner of the Captain Morgan brand. Their cocktails could contain no more than seven ingredients, including their own unique infusions or flavors. Recipes were approved in advance, and ingredient lists were posted at each booth.

The judges were given some general guidelines by organizer Francesco Lafranconi, executive director of mixology and spirits educator for Southern Wine and Spirits of Nevada. He was quoted as saying the best cocktails should showcase the “holy trinity” of Tiki drinks: Rum, fresh exotic flavors (such as tropical fruits), and spice (cinnamon, nutmeg, anise, allspice, etc.). The bartenders prepared full-sized drinks in special mugs and glasses with elaborate garnish for the judges. In addition to the winner, the panel also named a runner-up and third-place finisher.

Guests had a much more simple task: We were each given a sand dollar to place in a treasure chest at our favorite drink’s station. I went one step further, rating each cocktail on a 10-point scale. My criteria include not only those the judges pondered, but also such things as balance, creativity and use of ingredients. Also, I didn’t consider presentation as much as the judges did since I didn’t see the full-blown mugs and garnishes that they did.

The Mai-Kai's Kern Mattei and Troy Gallant are busy preparing the Molokai Swizzle.

The Mai-Kai’s Kern Mattei and Troy Gallant are busy preparing the Molokai Swizzle.

The Mai-Kai: Molokai Swizzle (Captain Morgan Black and Zacapa rum, lime juice, honey, passion syrup, Angostura bitters, Pernod). The historic Fort Lauderdale restaurant was easily the most venerable in the contest. Established in 1956, its roots go back even further with its canon of classic cocktails created by Tiki godfather Don the Beachcomber in the 1930s. The Molokai Swizzle is a new drink from head mixologist Troy Gallant and manager Kern Mattei that follows that legacy, including many classic ingredients. [See recipe below] It’s sweet, tart, and impeccably balanced with all the ingredients uniting in perfect harmony. And I loved the light touch of Pernod, an anise liqueur that pays tribute to Tiki history. Rating: 8

Tiki Mondays With Miller: Pain Reliever (Myers’s rum, Zacapa rum infused with coffee, homemade coconut creme, fresh pineapple juice, fresh orange juice, fresh lemon juice, Don’s Spices #4). Brian Miller, New York City’s Pied Piper of exotic cocktails, matched The Mai-Kai in Tikiness by using coffee and an obscure Don the Beachcomber spice (though Don’s Spices #4 is actually just a cinnamon simple syrup). The coffee blends well with the coconut, cinnamon, dark rums and juices in the Pain Reliever, creating a rich and distinctive flavor. Extra points for creativity. Rating: 7.5

Sunny’s: Haole Punch (Captain Morgan Original Spiced rum, grapefruit juice, Piña Colada mix, honey, diced ginger, crushed pineapple, lemon juice, orange juice). Iron Chef competitor and Washington, D.C., restaurateur Spike Mendelsohn seems to have exceeded the 7-ingredient limit with this surprisingly balanced mish-mash of flavors. Representing his upcoming Miami restaurant, this cocktail is very spicy thanks to the fresh ginger, though it tends to be a bit one-note. Still, it was quite a surprise and Mrs. Hurricane’s favorite of the night. Rating: 7

P Moss (left) from Frankie’s Tiki Room in Las Vegas and Randy Perez from The Broken Shaker in Miami in the heat of the battle.

P Moss (left) from Frankie’s Tiki Room in Las Vegas and Randy Perez from The Broken Shaker in Miami in the heat of the battle.

Royal Kona Resort: Don’s Gal Ginger (Captain Morgan Black and Naked Turtle rums, Angostura bitters, ginger-infused simple syrup, Goya guava nectar, ginger beer). Jeff Isbister, the food and beverage director at the resort on the Big Island of Hawaii, also went with a ginger cocktail but wasn’t as successful as Mendelsohn. Not only was the ginger a bit heavy-handed, the drink suffered from a lack of balance and sweetness. It was a valiant effort to stand out from the rest of the crowd, but at the end of the day it was not as tasty as the others. Rating: 5

The Broken Shaker: Paradise Found (Captain Morgan Coconut and Captain Morgan Original Spiced rums, St. Elizabeth allspice dram, watermelon, lime juice, mint syrup, Bittermens Tiki Bitters). Perhaps the most creative cocktail of the night came from the Miami Beach bar known for its unique flavors. Randy Perez created a clean, sweet and exotic drink that not only won the People’s Choice award but also came in third in the judges’ voting. I enjoyed this smooth and balanced effort that hit all the right notes. Rating: 8

Frankie’s Tiki Room: Siren’s Reef (Captain Morgan Grapefruit and Zacapa rums, sweetened condensed milk, Goya mango nectar, li hing powder). The cocktail from the popular tropical outpost in Las Vegas was sweet and creamy but lacked a true exotic flavor. Owner P Moss and his team tried to incorporate li hing, a salty and sweet powder found in Hawaii and made from ground plum skin and pickled in licorice. It has recently become popular as an additive to cocktails, often replacing salt in tequila drinks. It certainly seems exotic, but the combination of the powder and the sweet milk didn’t make for a harmonious (or tasty) drink in my opinion. However, the judges thought highly enough to make it their runner-up to Brian Miller. Rating: 5

Brian Miller (Tiki Mondays With Miller, New York City) shows off his check for winning the Judge’s Choice award.

Brian Miller (Tiki Mondays With Miller, New York City) shows off his check for winning the Judge’s Choice award.

The Rum Line: Port of Miami (Myers’s, Naked Turtle and Zacapa rums, fresh lime juice, passion fruit puree, almond milk, cinnamon-chili syrup). Representing the bar in the nearby Loews Miami Beach Hotel, mixologist Rob Ferrara came up with a sour and rummy drink with the feel of a classic cocktail. It was a solid effort, but none of the ingredients popped the way I had hoped, keeping it in the middle of the pack. Rating: 6

The results: With The Mai-Kai and The Broken Shaker in a virtual tie, I went with the sentimental favorite and dropped my sand dollar in the Molokai Swizzle’s treasure chest. The classic nature of the drink gave it an ever-so-slight edge over the unique and creative Paradise Found. Brian Miller’s Pain Reliever was close behind in third place, just a half-point below the others. The rest of the field had its moments, but none stood out for me like the top three did.

A quick look at the ingredients shows a few interesting trends. Ron Zacapa, a premium 23-year-old rum, was not surprisingly the most popular spirit, showing up in four of the seven cocktails. My top four all featured lemon or lime juice as a sour element, but no other ingredient showed up more than twice, a testament to the creativity of the mixologists. Inspired, I came up with a close recreation of my favorite drink of the night:

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MOLOKAI SWIZZLE
By Troy Gallant, The Mai-Kai

Molokai Swizzle

Molokai Swizzle by The Atomic Grog, February 2015. (Photo by Hurricane Hayward)

* 3/4 ounce fresh lime juice
* 3/4 ounce rich passion fruit syrup
* 3/8 ounce rich honey mix
* 2 dashes Angostura bitters
* 3-4 drops Pernod
* 1 1/4 ounce Ron Zacapa 23 aged rum
* 1 1/4 ounce Captain Morgan Black spiced rum
* 1 cup (8 ounces) crushed ice

Pulse blend at high speed for 5-8 seconds. Pour into a double old-fashioned glass or Tiki mug. Top with more crushed ice. Garnish with a pineapple spear and fresh orchid if available.

This is The Atomic Grog’s take on the cocktail served on Friday, Feb. 20, during The Art of Tiki: A Cocktail Showdown at the South Beach Wine & Food Festival. While The Mai-Kai typically doesn’t mix with either of these rums, the combination works well. Ron Zacapa brings sophistication and depth, while Captain Morgan Black adds richness and spice.

The other elements are signature Mai-Kai ingredients. The Angostura-Pernod combo was a secret weapon Don the Beachcomber used in many classics. And If you’ve made any of the many Mai-Kai recipes on The Atomic Grog, you’ll know that the honey mix and passion fruit syrup are extra rich to give the drinks additional body and sweetness. Combine 2 parts honey to 1 part water and mix well. Passion fruit syrup can be made by heating rich simple syrup (2 parts sugar to 1 part water) with frozen passion fruit puree. Fine bottled versions include Fee Brothers, B.G. Reynolds, Monin, and Aunty Lilikoi.
More on The Atomic Grog: Mai-Kai Cocktail Guide | Tropical drink family tree
The Mai-Kai: Official website | Facebook page | Flickr group

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EXCLUSIVE PHOTO GALLERY
The Art of Tiki: A Cocktail Showdown

(Click on thumbnails to see larger images or to view as slideshow)
Photos by The Atomic Grog

Official photos: See 140+ images from Getty for The Art of Tiki: A Cocktail Showdown
More photos and recap: Broken Shaker wins People’s Choice (Miami New Times)

Official site: SOBEFest.com | Facebook page

South Beach Wine & Food Festival press coverage
From Miami New Times
* Best of the munchies: Zimmern sings, Zak the Baker, and Mojo Donuts
* Sunday’s Best Bite on the Beach winner Is Chefs on the Run
* Grand Tasting Village: Giada, Rachael, Emeril, and more
From The Miami Herald
* Host Andrew Zimmern declares SoBeWFF ‘the best festival’
* Paula Deen fondles her own breasts on stage at SoBeWFF
The Palm Beach Post: Seen, heard and tasted: Scenes from SoBeWFF
Miami.com: Emeril Lagasse talks food, milestones and Florida

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EVENT PREVIEW: Bam! It’s Tiki time at the South Beach Wine & Food Festival

Published Feb. 19
It’s time for Tiki cocktails and the ever-growing culture that surrounds the movement to get a chance to shine. And there’s no better place for a moment in the sun during February than the South Beach Wine & Food Festival, and an event hosted by celebrity chef Emeril Lagasse.

Emeril Lagasse

Emeril Lagasse

The Art of Tiki: A Cocktail Showdown is set for Friday night (Feb. 20) from 10 p.m. to 1 a.m. at the Shore Club. The event’s organizer, mixologist Francesco Lafranconi of Southern Wine and Spirits of Nevada, promises an evening of “Polynesian flare with Tiki-inspired cocktails from across the country.” Judging by the all-star cast of bartenders, mixologists, chefs and other VIPs, this event will definitely deliver.

Don’t look for tickets: It’s sold out, like many of the massively popular South Beach Wine & Food Festival’s star-studded events, which include such hospitality industry notables as Rachael Ray, Giada De Laurentiis, Bobby Flay, and Geoffrey Zakarian (Food Network is a title sponsor). There are more than 50 special events scheduled for today through Sunday all over Miami and South Florida. But we’re most excited about Friday night’s poolside party at the Shore Club, a boutique oceanside resort hotel on Collins Avenue.

Recognizing the “subculture enjoying a resurgence in popularity with bartenders across America,” Lafranconi and SoBeWFF (as the festival is known) have assembled some of the top names in Tiki for the showdown, sponsored by Captain Morgan Rum. Scheduled to compete are: Lost Lake (Chicago), The Mai-Kai (Fort Lauderdale), Tiki Mondays With Miller (New York City), Frankie’s Tiki Room (Las Vegas), Royal Kona Resort (Hawaii), The Rum Line (Miami Beach), The Broken Shaker (Miami Beach), and Spike Mendelsohn’s upcoming Miami restaurant.

Joining Lagasse at the judge’s table are Jeff “Beachbum” Berry (Latitude 29, New Orleans), Martin Cate (Smuggler’s Cove, San Francisco), and Lynnette Marrero (Diageo rum ambassador; DrinksAt6, New York City). Guests will also pick a winner. Two awards will be given: Judge’s Choice ($5,000) and People’s Choice ($2,000).

Francesco Lafranconi

Francesco Lafranconi

The Shore Club’s pool area will be surrounded Tiki bars manned by the mixologists, plus food stations featuring some top chefs from South Florida and elsewhere. The “light Polynesian-inspired bites” will be served by Steve Rhee from Terrazza at the Shore Club, John Latrellis from Lure Fishbar (Miami), Eric Grutka from Ian’s Tropical Grill (Stuart, Fla.), Scott Linquist from Coyo Taco (Miami), Franklin Becker from That Little Beet (New York City), and Herb Wilson from Red Ginger (Miami).

The organizer

* Francesco Lafranconi, executive director of mixology and spirits educator for Southern Wine and Spirits of Nevada, is one of the world’s premiere mixologists and producer of seminars and live events. He gained fame by leading some of the world’s top hotel bars, from Scotland to Germany to Italy. He also has won many of the world’s most prestigious cocktail competitions, and founded the Academy of Spirits and Fine Service education program.

The host and judges

* Emeril Lagasse, one of the world’s most trusted and respected food television personalities, is the chef/proprietor of 13 restaurants and author of 18 cookbooks. He has hosted more than 2,000 shows on the Food Network and is the food correspondent for ABC’s Good Morning America. His newest show, Emeril’s Florida on the Cooking Channel, takes viewers on a tour of some of the Sunshine State’s most creative independent restaurants. Lagasse has always had a soft spot for Tiki, featuring authentic tropical drink recipes on the menus of his restaurants.

Lynnette Marrero

Lynnette Marrero

* Jeff “Beachbum” Berry is the author of six books on vintage Tiki drinks and cuisine, including the award-winning Potions of the Caribbean: 500 Years of Tropical Drinks and the People Behind Them (2013). In the fall, he opened his first Tiki bar and restaurant, Latitude 29 in New Orleans.

* Martin Cate is the creator of Smuggler’s Cove in San Francisco, consistently named one of the top bars in the world. This rum and tropical drink expert is often tapped to present seminars, judge competitions and consult with top brands and companies. He’s working on his first book, due in the fall.

* Lynnette Marrero is rum ambassador for Diageo, one of the world’s top spirits companies. She worked her way up through the ranks as a bartender in some of New York City’s most acclaimed cocktail bars before moving on to consulting and creating bar programs in Manhattan with her company, DrinksAt6. In 2011, she co-created and produced Speed Rack, an international cocktail competition for women bartenders that raises money for breast cancer related charities.

The Mai-Kai

The Mai-Kai

The contestants

* Lost Lake (Chicago): The brainchild of longtime bartender and creative force Paul McGee, Lost Lake is the newest Tiki bar in the growing Windy City cocktail scene. McGee spent some 20 years behind the stick in Houston and Las Vegas before moving to Chicago and making a name for himself in 2008 at The Whistler. In 2013, he created the award-winning Tiki bar Three Dots and a Dash before joining a new hospitality group and opening Lost Lake in late 2014.

* The Mai-Kai (Fort Lauderdale): This venerable 58-year-old Polynesian restaurant, recently named to the National Register of Historic Places, is a direct descendant of the Don the Beachcomber chain that began in Hollywood, Calif., in the 1930s when restaurateur Donn Beach opened what is considered the world’s first Tiki bar and lounge. Still family owned and operated, the bar continues to follow the original, secret drink recipes that date back to Tiki’s early days. The Mai-Kai will be represented in the showdown by head mixologist Troy Gallant.

Brian Miller

Brian Miller

* Tiki Mondays With Miller (New York City): Mixologist Brian Miller evokes the history of rum with his pirate persona and potent cocktails. This veteran bartender has worked at some of the Big Apple’s top craft cocktail bars and also runs his own consulting company. Since 2011, he has hosted regular pop-up events at bars across the city under the Tiki Mondays With Miller banner. The winner of numerous cocktail competitions, Miller was also tapped by Diageo in 2011 to be Tanqueray’s first New York City brand ambassador.

* Frankie’s Tiki Room (Las Vegas): Led by owner and author P Moss, this popular Vegas bar opened in 2008 to much acclaim. In 2013, Moss and his bartenders released their own hardcover cocktail book, Liquid Vacation, featuring their most popular recipes and celebrating the history of Tiki in Las Vegas.

Jeff Isbister

Jeff Isbister

* Royal Kona Resort (Hawaii): Located in Kailua-Kona on the Big Island of Hawaii, this true tropical paradise is home to the Don the Beachcomber Restaurant and Don’s Mai Tai Bar. Named in honor of the godfather of tropical mixology, the venues are overseen by director of food and beverage Jeff Isbister. The veteran bartender and manager creates specialty cocktails for his bar menus and also helps run the annual Don the Beachcomber’s Mai Tai Festival at the resort.

* The Rum Line (Miami Beach): A new concept in the Lure Fishbar at the Loews Miami Beach Hotel, The Rum Line is a welcome addition to the South Florida cocktail scene with its extensive collection of cane spirits and quality cocktail program. Bar manager Rob Ferrara, named best bartender in Miami by New Times, has developed other top bar programs before helping create The Rum Line.

* The Broken Shaker (Miami Beach): This small and crafty Miami bar has quickly established a reputation as one of the top cocktail bars in the United States. Located in the Freehand Hostel in funky South Beach, the bar and its bartenders are known for pushing the envelope and creating unique flavor combinations. Mixologist Randy Perez will be competing in the showdown.

Rob Ferrara

Rob Ferrara

* Spike Mendelsohn: This acclaimed chef is the wild card in the competition. He’s appeared on TV’s Top Chef and Next Iron Chef, but his experience in the Tiki cocktail world is not well established. He operates several restaurant concepts in Washington, D.C., and across the Northeast, and he’ll soon be opening a new Miami restaurant.

The rules: Cocktails must contain no more than seven ingredients, including rum and spirits provided by Diageo, owner of the Captain Morgan brand. Mixologists can provide their own unique ingredients and prep them in advance. Drink recipes were also submitted and approved in advance.

SoBeWFF, now in its 14th year, has grown into one of the largest food and wine festivals in the world, attracting more than 50,000 guests a year. The festival’s main event is hosted by Guy Fieri and features a live performance by Blues Traveler. But some of the coolest events are the smaller, more intimate dinners and tastings. SoBeWFF is organized by Lee Schrager, a vice president for Southern Wine & Spirits. The South Florida-based liquor distributor runs the festival, which benefits Florida International University’s hospitality and tourism school. It has raised about $20 million to date.

Coming in June
Berry, Cate, McGee and Miller will be mixing up their signature drinks during a special event, the Tiki Tower Takever, on Thursday, June 11, at The Hukilau in Fort Lauderdale. Click here for tickets and more info.

Related stories on The Atomic Grog
* The Hukilau welcomes Tiki’s top bartenders
* Jeff Berry 5 interview | Never too busy to be a ‘Beachbum’ | Navy Grog ice cone
* Martin Cate interview | Martin Cate’s Punch | Rum Rat Pack’s Rumposium
* Mai-Kai Cocktail Guide | Tropical drink family tree
* Tour of The Mai-Kai’s mysterious bars and kitchen
* Lost Lake cocktail recipe
* Tiki Bar of the Week: Frankie’s Tiki Room | Latitude 29

About Hurricane Hayward

A professional journalist and Florida resident for more than 30 years, Jim "Hurricane" Hayward shares his obsession with Polynesian Pop and other retro styles on his blog, The Atomic Grog. Jim's roots in mid-century and reto culture go back to his childhood in the 1960s, when he tagged along with his parents to Tiki restaurants and his father's custom car shows. His experience in journalism, mixology, and more than 20 years as an independent concert promoter make him a jack-of-all-trades in the South Florida scene. A graduate of the University of Florida's College of Journalism and Communications, Jim is a longtime web producer for The Palm Beach Post. In his spare time, he has promoted hundreds of rock, punk, and indie concerts under the Slammie Productions name since the early 1990s. In 2011, he launched The Atomic Grog to extensively cover events, music, art, cocktails, and culture with a retro slant. Jim earned his nickname by virtue of both his dangerous exotic drinks and his longtime position producing The Post's tropical weather website.
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One Response to Emeril brings Tiki to South Beach during Wine & Food Festival cocktail showdown

  1. Robin Burr says:

    Shades of “Zombie Jamboree” held at the Mai Kai during Rum Renaissance several years ago – especially using pirate coins for the “people’s choice vote.”

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