The Atomic Grog 10th anniversary: Beware! Deadly Zombies ahead

The Atomic Grog 10th anniversary: Beware! Deadly Zombies ahead

Has it really been 10 years? For a humble blog focused on Tiki culture and cocktails, that’s an eternity. After a decade of existence, we continue to be humbled by the recognition and continued support from peers and supporters. Even so, we hope that the best is yet to come.
Special 10th anniversary recipe: Revenge of the Atomic Zombie Cocktail

The Atomic Grog launched in late April 2011 with coverage of Jeff “Beachbum” Berry’s “Zombie Jamboree” at The Mai-Kai, our participation in the Miami Rum Renaissance Festival’s deadly cocktail competition, our first published cocktail recipe, and lots more …

We be Jammin: Rum Renaissance Zombie fest at The Mai-Kai
We be Jammin: Rum Renaissance Zombie fest at The Mai-Kai
The kickoff party for the 2011 Rum Renaissance Festival was a Tikiphile’s dream, featuring a Jeff “Beachbum” Berry cocktail seminar followed by a deadly mixology competition.
Recipe: Wake the dead, it’s time for the Atomic Zombie Cocktail

Now, 447 posts and more than 1 million page views later, it’s time to take a quick look back and offer a big mahalo to everyone and everything that has kept us motivated and writing. That includes all the folks who posted more than 600 comments on the site, overwhelmingly positive and informative.

The first post – on April 25, 2011 – was a Zombie recipe, so it’s fitting that we celebrate the 10th anniversary of this never-say-die blog with a horde of Zombies. While the Mai Tai seems to get all the attention, 10 years later we still maintain that Tiki’s original masterpiece, created by Don the Beachcomber in the 1930s, is the most epochal tropical cocktail. Perhaps it’s apropos that the Zombie never becomes trendy and stays “underground,” but we’d like to see it get more attention.

The Atomic Grog

So in honor of our 10th anniversary, we’ll be posting 10 new Zombie recipes over the next 10 months. We’ve already kicked it off with the Hamilton Zombie, featured in the recent story on the new Zombie blend from Beachbum Berry and Hamilton Rum. It continues today with a reimagining of that first recipe. Get ready for Revenge of the Atomic Zombie Cocktail, even richer and more deadly than the original.

As usual, you’ll be treated to the recipe at the end of this post. Look for new Zombie recipes approximately every month, pushing the envelope of this classic template but remaining true to Donn’s inventive spirit. Unlike the Mai Tai, there’s no controversy in tinkering with the Zombie. We hope to prove this makes it even more enduring and classic. Lots more Zombie lore and discussion to come.

We’re digging up another popular old concept for our 10th birthday: The good old-fashioned Top 10 list. It may be a cliché of the blogosphere and something we’ve avoided for a decade, but there’s nothing wrong with a carefully crafted Top 10. We’ll start with five in this post, with more “Tiki Top 10” lists to come over the next 10 months (and maybe continuing into the future) …

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Zombie hunters: Beachbum Berry and Ed Hamilton join forces on new rum blend

Zombie killers: Beachbum Berry and Ed Hamilton join forces on new rum blend

Two of the spirits and Tiki cocktail world’s most respected figures are putting their names on the label of an exciting new release: Beachbum Berry’s Zombie Blend from Hamilton Rum. It’s the first joint rum project for both and is expected to hit stores and bars across America this summer.

Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14
Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14.

This deadly elixir is a potent 118-proof blend of spirits from multiple Caribbean islands that seeks to recreate in one bottle the classic combination of three different rums that Don the Beachcomber famously used in his original Zombie recipe in the 1930s. Berry spent more than a decade decoding Donn Beach’s secrets and published the results in his landmark 2007 book, Sippin’ Safari.

The blend was a hands-on passion project for Berry, who tasted and approved every tweak, Hamilton said. “I love the guy, he’s wonderful to work with,” Hamilton said, adding that he felt more than a little pressure to not disappoint him. It was a two-year project that “started well before COVID.”

Exclusive recipe below: HAMILTON ZOMBIE
RELATED: 15 things you need to know about Ed Hamilton and Hamilton Rum

Hamilton hopes to have ample supplies of the new rum in 1-liter bottles ready for distribution from his New Jersey warehouse by around the time most of us are celebrating the Fourth of July, he said last Friday night in his weekly Zoom happy hour. The blend is done, Hamilton said, and he’s just working with Berry on finalizing the back label. It will feature a revamped Zombie recipe by “the Bum” that shows off the new rum.

Beachbum Berry is the world's foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)
Beachbum Berry is the world’s foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)

The author of six influential and award-winning books on tropical cocktail history also has his own line of custom barware from Cocktail Kingdom (including Zombie glasses) and owns the acclaimed restaurant and bar Beachbum Berry’s Latitude 29 in New Orleans. His talks at rum and cocktail events around the world are always a hot ticket, and he’s credited with sparking the revival of Tiki cocktails that continues to grow.
RELATED: Beachbum Berry cocktail recipes, previous coverage

Hamilton said he’s happy that his rums are now available in 40 states, and he’s looking forward to a post-COVID boom that should boost his rum sales above 2019 levels. The partnership with Berry certainly won’t hurt.

“The best people to collaborate with are people who know more than you do,” Berry told us via e-mail. “Ed definitely fills that bill. He knows everything about rum, and he has good taste too. That made the whole sourcing and blending process ridiculously easy.”

The union of these two unique brands is a Tiki lover’s dream. Hamilton, founder of the Ministry of Rum website, was a longtime rum expert and author before he became an importer. His company, Caribbean Spirts, brings into the United States rums and other products from across the West Indies with an emphasis on honesty and authenticity.

The hardcover 10th anniversary edition of Beachbum Berry's Sippin' Safari was published in 2017 by Cocktail Kingdom
The hardcover 10th anniversary edition of Beachbum Berry’s Sippin’ Safari was published in 2017 by Cocktail Kingdom.

Hamilton’s namesake rums include blends from some of the region’s most respected rum-producing islands. His best sellers include Hamilton 86 and 151 from Guyana, plus gold and black pot-still rums from Jamaica. These styles are Tiki bar staples, and Hamilton’s reasonably-priced and flavorful blends are well-received by bartenders and home enthusiasts alike.

Even if you have all the ingredients, the Zombie is a beast of a drink to make. Not only are there three rums but also multiple juices, syrups and spices that add up to 10 ingredients or more. This can discourage not only novices mixing at home but also high-volume cocktail bars. “We wanted something that works in the bars,” Hamilton said. The goal, he said, is for bartenders to say: “Now I can put a Zombie on the menu.”

For Berry, the Zombie is special “not only because it tastes great, but on a more personal level because it was a ‘lost’ recipe that I discovered, and then decoded, and then published for the first time anywhere in Sippin’ Safari in 2007. And now, 15 years later, I’ve blended a rum for the drink as well. That’s a pretty cool feeling!”

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