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Kapow! replacing Longboards in downtown West Palm Beach

Updated Sept. 1
Longboards, the surf-themed restaurant and bar in downtown West Palm Beach, closed unexpectedly this week after five years of serving up fresh seafood and good vibes to the 500 block of Clematis Street. In its place, according to reliable sources, the veteran restaurateurs who own the building and neighboring Hullabaloo restaurant plan to open a second location of their successful Asian street-food concept, Kapow!

The Longboards closing announcement posted on Facebook.
The Longboards closing announcement posted on Facebook.

A message posted on the restaurant’s Facebook page by the Sub-Culture Group says the owners “decided to close this chapter with Longboards and bring you another new, exciting concept to be unveiled soon.” According to reliable sources, however, the restaurant going into 519 Clematis St. won’t be entirely unique. Look for a new, expanded outpost of Kapow! Noodle Bar, a mainstay in Boca Raton’s Mizner Park since late 2011.
* Official sites: Longboards on Facebook | Sub-Culture.org
* Related: Goodbye Grub: Longboards closes on Clematis Street (The Palm Beach Post)
Aug. 9 update: Longboards closes to become second Kapow! location (New Times)
Sept. 1 update: Follow the progress on the Kapow WPB Facebook page

This shouldn’t come as a surprise. Sub-Culture Group honcho Rodney Mayo has been considering bringing Kapow! to Clematis Street since at least May 2012, when he was planning the opening of Hullabaloo (see story). The cozy artisan food and craft cocktail den, which launched just to the east of Longboards at 517 Clematis St. in January 2013, has been a smash success for the owners and chef Fritz Cassel. Hullabaloo has won numerous awards, acclaim, and high-profile exposure thanks to cheerleaders such as Emeril Lagasse, who featured the cutting-edge eatery on Emeril’s Florida on the Cooking Channel.
Atomic Grog past coverage
* Hullabaloo brings inventive craft cocktails to Clematis Street

Longboards operated as a surf-themed restaurant and bar in downtown West Palm Beach from July 2011 through July 2016. (Facebook photo)
Longboards operated as a surf-themed restaurant and bar in downtown West Palm Beach from July 2011 through July 2016. (Facebook photo)

Longboards, by comparison, was a disappointment. While it was immaculately themed to surf culture and featured fresh seafood and an inviting atmosphere, the restaurant never caught on in a big way. When we visited last Thursday evening, less than a week before it closed its doors, it was nearly empty while Hullabaloo was bustling with diners and Clematis club crawlers happily consuming the creative food and high-end spirits. We sampled some impressive Tiki cocktails recently added to the Longboards menu, but the writing was apparently already on the wall.

With a much larger footprint (nearly 4,000 square feet, compared to Hullabaloo’s 1,700), Longboards had an uphill struggle with a lower-priced menu and a niche (seafood and a beachy theme) that could be attached to many other area eateries. Not that Mayo and his team didn’t find much success and high points over the past five years. Opening on July Fourth weekend in 2011, Longboards took over the long-vacant room that many old-timers and local music fans will remember as the site of Ray’s Downtown Blues bar from 1995 to 2007.
Atomic Grog past coverage
* Clematis Street rides a new wave with the opening of LongBoards
* Surf’s up: The story behind LongBoards

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Hullabaloo jazzes up Clematis Street with inventive craft cocktails

Tonight is the grand opening of Hullabaloo, the new gastropub and craft cocktail bar in downtown West Palm Beach, but the party started early with a sneak preview for invited guests last night that definitely put the staff to the test.

Previous story: Hullabaloo to raise a ruckus in downtown West Palm Beach with gastropub food, craft beverages

The bar and kitchen staff serve the growing crowd during Hullabaloo's special preview party on Thursday, Jan. 24
The bar and kitchen staff serve the growing crowd during Hullabaloo’s special preview party on Thursday, Jan. 24. (Photo by Hurricane Hayward)

The small 1,700-square-foot space in the 500 block of Clematis Street that was formerly home to The Lounge was packed to the gills for most of the night as the many friends and associates of owners Rodney Mayo and Jon Elu enjoyed free drinks and small bites. One guest described it as “The Lounge meets Kapow,” which is as accurate a description as any. The owners have taken the somewhat generic Lounge format and jazzed it up with a creative food and drink menu, just as Mayo and his partners did at the cozy spot in Boca Raton that houses Kapow! Noodle Bar.

Guests at Hullabaloo were greeted last night by classic jazz and ragtime music performed on keyboards by a solo musician just outside the front door. The music was also piped into the bar, complementing the vintage vibe. Within hours, the party had spread to the half-dozen tables on the sidewalk.

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Hullabaloo to raise a ruckus in downtown West Palm Beach with gastropub food, craft beverages

Update/review: Hullabaloo brings inventive craft cocktails to Clematis Street

It’s tough to come up with a unique and exciting concept in today’s bar and restaurant scene, where new establishments continually push the creativity envelope, and patrons have seen just about everything. But leave it to South Florida nightlife kingpin Rodney Mayo to move the bar even higher.

Hullabaloo

Imagine walking into a small, dark space that evokes a New York City loft. It’s simple, clean and dark, illuminated only by candles and low lighting. Huge red-and-black leather booths span one wall, with reproductions of 1940s-era Eames chairs scattered about. Dead rock stars such as Freddy Mercury and Jim Morrison stare eerily from framed black-and-white photos. The sound of ’30s and ’40s jazz fills the air, while the smell of Italian-influenced gastropub food crafted in a wood-burning oven wafts throughout the room. Patrons sip craft beer, wine, coffee and unique cocktails. Welcome to Hullabaloo.

Like its name implies, Hullabaloo is poised to cause a commotion. Mayo and his managing partners will introduce Hullabaloo – located at 517 Clematis St. in downtown West Palm Beach – with a grand opening party next Friday (Jan. 25) from 5 p.m. until 3 a.m. There will be a private, invitation-only party on Thursday, Jan. 24. “We’re going to have a ragtime band play at the opening,” Mayo says. He also promises complimentary beverages and food tastings.

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New downtown West Palm Beach gastropub to feature small bites, craft cocktails

UPDATES
* Hullabaloo brings inventive craft cocktails to Clematis Street
* Hullabaloo to raise a ruckus in downtown West Palm with gastropub food, craft beverages

A new dining and drinking option will soon be emerging on Clematis Street in downtown West Palm Beach, featuring both delicious, gourmet small plates and high-quality adult beverages.

Next to Longboards (left), the space formerly occupied by The Lounge will soon become Hullabaloo
Next to Longboards (left), the space formerly occupied by The Lounge will soon become Hullabaloo. (Photo by Hurricane Hayward)

Hullabaloo promises “wood-fired grub,” a charcuterie, craft cocktails, and artesian beer. The “coming soon” sign at 517 Clematis beckons you to “drink, eat, raise some ruckus.” When it opens this summer, it will take over the small space adjoining Longboards, formerly occupied by The Lounge.

And there are other exciting plans for the 500 block of Clematis, as we found out last night after touring the future Hullabaloo and talking to owner Rodney Mayo. He and partner Scott Frielich have assembled an impressive portfolio of cutting-edge dining spots (Longboards, Kapow! Noodle Bar, Dada, Tryst, The Dubliner, Howley’s), and Hullabaloo looks to be yet another distinctly original concept. (Mayo’s brother, Michael, will also be on board as a part-owner and manager.)

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