The Hukilau made its 20th live appearance in South Florida (and 21st overall) last week at the scenic Beachcomber Resort on the Pompano Beach oceanfront. The idyllic setting was perfect for a Tiki weekender featuring four days of nonstop music, cocktails and education on modern and historic Polynesian Pop. RELATED:The Hukilau 2023 live coverage, photos and video from social media
The Hukilau 2023 – June 8-11 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Hula Girls, The Intoxicators, The Disasternauts, Shorty’s Swingin’ Coconuts, The Swingin’ Palms, Skinny Jimmy Stingray, Dan Cunningham, The Ohana Hawaiian Jazz Trio), symposiums and classes (Jeff “Beachbum” Berry, David Wondrich, Matt Pietrek, Garret Richard, Spike Marble, Tiki Tom-Tom, Doc Parks), guest bars and industry professionals, pop-up cocktail bars, pool parties, Tiki Treasures Bazaar, plus more.
* TheHukilau.com | Instagram | Facebook page and group
The Atomic Grog’s photos and memories from June 8-11 at the Beachcomber Resort
This year’s forecast calls for four days of Category 5 revelry at the oceanfront Beachcomber Resort in Pompano Beach, plus extracurricular activities that span nearly a full week.
It’s far too early in the year for any significant storms, so why not kick off the summer early with an epic Polynesian Pop party on the beachfront? The 21st live version of the East Coast’s largest Tiki weekender blows ashore June 8-11, featuring some top names in the tropical cocktail world, noted live surf and exotica bands, a marketplace featuring more than 30 vendors, educational symposiums, plus more.
The Hukilau 2023 – June 8-11 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Hula Girls, The Intoxicators, The Disasternauts, Shorty’s Swingin’ Coconuts, The Swingin’ Palms, Skinny Jimmy Stingray, Dan Cunningham, The Ohana Hawaiian Jazz Trio), symposiums and classes (Jeff “Beachbum” Berry, David Wondrich, Matt Pietrek, Garret Richard, Spike Marble, Tiki Tom-Tom, Doc Parks), guest bars and industry professionals, pop-up cocktail bars, pool parties, Tiki Treasures Bazaar, plus more.
* TheHukilau.com | Instagram | Facebook page and group
Jeff “Beachbum” Berry serves up a signature Latitude 29 cocktail during the Tiki Tower Takeover event at Pier 66 in Fort Lauderdale during The Hukilau in June 2016. (Photo by Kevin Upthegrove)
The Intoxicators from Tallahassee are making their 17th appearance at The Hukilau in 2023.
We also outline what’s new for 2023, including Wednesday’s pre-party at Esotico Miami. And we spotlight all of the musical performers, from those traveling long distances (California’s The Hula Girls and Shorty’s Swingin’ Coconuts; New York’s The Swingin’ Palms) to those from around the Sunshine State (The Intoxicators, The Disasternauts, Skinny Jimmy Stingray, Dan Cunningham).
The Luau Lads (Kurt Rogers and Michael Bloom) man their booth in the Tiki Treasures Bazaar at The Hukilau 2022. (Photo by Hurricane Hayward)
Finally, there’s a section on The Hukilau’s history, from its beginning in 2002 in Atlanta to its many years at Fort Lauderdale Beach hotels and The Mai-Kai restaurant in Oakland Park. The name refers to the traditional Hawaiian gathering of family and friends to cast a giant net into the sea to catch fish. It’s fitting that The Hukilau lures Tikiphiles from around the globe to it’s beachfront locale in our own tropical paradise.
The second story, posted in May, runs down the full list of 17 guest bars and bartenders who will be slinging delicious drinks all weekend. This includes legendary names (The Mai-Kai, Don the Beachcomber, Tonga Hut), many returning favorites (Dirty Dick, Hidden Harbor, The Inferno Room, Tiki Underground), plus some notable newcomers.
The story also lists all 32 booths confirmed for the Tiki Treasures Bazaar, including 16 participants who didn’t attend last year. The roster includes artists, craftspeople, collectors, and a variety of other vendors.
BEFORE AND AFTER: Parties extend The Hukilau revelry to six days
Wednesday’s rum dinner at Esotico Miami, sponsored by Plantation, is sold out. But that doesn’t mean you should skip the pre-party if you won’t have a ticket.
The tropical cocktail hotspot owned by flamboyant mixologist Daniele Dalla Pola has plenty of space for guests to meet and mingle all night. The event is also sponsored by Hi-Tide Recordings, which likely means we’ll also enjoy some vintage tunes by label owners and DJs Vincent Minervino and Magdalena O’Connell.
You can partake in the exotic fare in the main restaurant, then move into the mysterious speakeasy next door for the late-night party. Dalla Pola’s new Kaona Room will host Miami favorites Gold Dust Lounge performing its unique melding of surf, spy and experimental rock.
As if symposiums and cocktails from luminaries including Jeff “Beachbum” Berry and David Wondrich weren’t enough, The Hukilau has added a flamboyant garnish to its 21st Tiki weekend: An all-star lineup of 17 guest bars that will serve tasty tropical drinks throughout the June 8-11 event on the South Florida oceanfront. NEW:The Hukilau 2023 countdown: Full schedule and updates as 21st Tiki weekender approaches
The list includes some historic names (The Mai-Kai, Don the Beachcomber, Tonga Hut), key bars in the modern Tiki revival (Dirty Dick, Hidden Harbor, Inferno Room), plus many returning favorites (Esotico Miami, Tiki Tatsu-ya, Tiki Underground). All will be crafting drinks throughout the four days of pool and beach parties, symposiums, nightly bungalow parties, plus more. Pop-up bars and bartenders:See the full lineup of participants Bonus cocktail recipe below:Passport to Martinique from VenTiki
Also confirmed this week is a list of more than 30 artists and vendors who will be selling their wares in the Tiki Treasures Bazaar. They range from noted artists (Kymm! Bang, Robert Jimenez, Tom Fowner), to longtime Tiki merchants (Aloha Art and Alligators, The Modern Historic), to event newcomers (Bamboo Betty Wear, Trader Van’s). Tiki Treasures Bazaar:See the full lineup of participants
The Hukilau 2023 – June 8-11 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Hula Girls, The Intoxicators, The Disasternauts, Shorty’s Swingin’ Coconuts, The Swingin’ Palms, Skinny Jimmy Stingray, Dan Cunningham), symposiums (Jeff “Beachbum” Berry, David Wondrich, Matt Pietrek, Garret Richard, Spike Marble, Tiki Tom-Tom), guest bars, rum tastings, pool parties, beach parties, Tiki Treasures Bazaar, plus more.
* TheHukilau.com | Instagram | Facebook page and group Previous coverage:The Hukilau 2023 preview: 21st Tiki weekender in June is nirvana for cocktail fanatics
Among the Tiki cocktail authors scheduled to appear at The Hukilau 2023 are (from left) Jeff “Beachbum” Berry, Garret Richard, and Matt Pietrek.
Joining Southern California’s The Hula Girls are two other bands from the New Jersey-based Hi-Tide Recordings label. Shorty’s Swingin’ Coconuts (Long Beach, Calif.) will be promoting a new vinyl LP, Surf Shack Shindig, scheduled to be released this summer. The Swingin’ Palms (Albany, N.Y.) will perform their signature lei’d back Hawaiian instrumentals, while Hi-Tide owners Vincent Minervino and Magdalena O’Connell will join the party with their distinctive DJ sets.
Rounding out the musical lineup are four Florida-based acts. The Intoxicators (Tallahassee), The Disasternauts (parts unknown), and Skinny Jimmy Stingray (Deerfield Beach) all perform hard-driving instrumental rock, liberally mixing original tunes with surf classics. South Florida’s Dan Cunningham, on the other hand, is a classic crooner and one of the area’s top Elvis tribute performers.
The Beachcomber Resort & Club is located on the Atlantic Ocean in Pompano Beach. (Official photo)
The Hukilau is centered around pool parties featuring live music and cocktails at the scenic Beachcomber Resort on the Atlantic Ocean in Pompano Beach, just north of Fort Lauderdale. There will also be two beach parties and nightly bungalow parties. The Tiki Treasures Bazaar and the symposiums are held under tents and thatched huts around the resort property. The overall vibe and festive atmosphere creates a legitimate South Seas paradise in the tropics.
All 140 rooms at the Beachcomber are sold out, but The Hukilau’s villagers can get a special rate at the Plunge Beach Resort, about 2 miles south in Lauderdale By the Sea. Reserve a room via the link on The Hukilau website or call 407-536-2763. Use group code “HUKI” to get the discount.
Event tickets range from $149 (plus service fee) for the Saturday-only Palm Pass, to $599 (plus fee) for the four-day South Seas Pass. The top-tier pass includes many perks, including a VIP lounge, reserved seating at symposiums, and early access to the bazaar. The South Seas and Aloha pass ($359) include all presentations and parties, plus unlimited cocktails.
Among those returning to The Hukilau in 2023 are the Inferno Room (left), Scotty Schuder of Dirty Dick, and Daniele Dalla Pola of Esotico Miami. Photos from The Hukilau 2022 (left) and 2018 (right) by Hurricane Hayward; center photo by Chris Kridler, 2018)
GUEST BARS: 17 top bar teams serve up signature drinks
A staple of The Hukilau, cocktails crafted by some of the world’s top Tiki bartenders are available throughout the event at no extra charge. Indulge freely (and responsibly) as you enjoy the music, symposiums and many other happenings around the Beachcomber resort. Here’s the lineup of bars for 2023, which includes many returning favorites:
Author and Latitude 29 owner Jeff “Beachbum” Berry participates in the Tiki Tower Takeover at the Pier 66 hotel during The Hukilau 2016 in Fort Lauderdale. (Photo by Go11Events.com)
Berry, a New Orleans bar owner and influential author, is returning to The Hukilau for the first time since 2016. Wondrich, an award-winning author and cocktail historian, is back for a second straight year. They will be joined by several other past presenters making their return to the event: Cocktail Wonk blogger and author Matt Pietrek; and New York City bartender Garret Richard, who also has a book in the works.
“Having Beachbum Berry back again is real exciting for us,” said event organizer Richard Oneslager. “In the cocktail would, you couldn’t have two luminaries bigger than David Wondrich and Jeff Berry.”
To top off the boozy offerings, Spike Marble will be on hand for a live recording of his Spike’s Breezeway Cocktail Hour video show. Also expect sponsored nightly parties, rum tastings, and more opportunities for spirited fun, all complimentary with an event pass.
The full lineup of bars and bartenders has yet to be announced, but we can confirm that two legendary brands – The Mai-Kai and Don the Beachcomber – will be attending and slinging drinks at pop-up bars throughout the event at the Beachcomber Resort.
The Hukilau 2023 – June 8-11 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Hula Girls, The Intoxicators, The Disasternauts, Shorty’s Swingin’ Coconuts, The Swingin’ Palms, Skinny Jimmy Stingray, Dan Cunningham), symposiums (Jeff “Beachbum” Berry, David Wondrich, Matt Pietrek, Garret Richard, Spike Marble, Tiki Tom-Tom), guest bars, rum tastings, pool parties, beach parties, Tiki Treasures Bazaar, plus more.
* TheHukilau.com | Instagram | Facebook page and group
The Hukilau villagers enjoy the pool party at the Beachcomber Resort & Club in Pompano Beach in June 2022. (Photos by Spike Marble / Spikeandthecamera.com)
Rooms at the resort are already sold out, but a second nearby hotel is available at a special rate. Go to TheHukilau.com to book your accommodations and order event tickets. A South Seas pass gives “villagers,” as The Hukilau lovingly calls its attendees, reserved seating at all symposiums, plus early access to other events, a VIP lounge, plus more. The mid-level Aloha Pass covers all of the Thursday-Saturday events, plus free cocktails all weekend. The budget-friendly Palm Pass gets you into Saturday’s marketplace and pool party, plus evening bungalow parties.
Live music from some of the Tiki scene’s top surf and exotica bands is another signature of the event. Among those scheduled to appear at the daily and nightly poolside parties are California’s The Hula Girls and Shorty’s Swingin’ Coconuts; and Florida’s The Intoxicators, The Disasternauts and Skinny Jimmy Stingray.
Saturday’s Tiki Treasures Bazaar will feature dozens of vendors of vintage and retro-inspired goods, from mugs and aloha shirts to carvings and artwork. The Beachcomber’s scenic locale right on the Atlantic Ocean will also provide the perfect setting for daily beach parties Friday and Saturday with special entertainment. One of the parties will feature Polynesian dancers with ties to The Mai-Kai, while the other will include popular Elvis tribute performer Dan Cunningham from South Florida.
The Surfrajettes perform poolside at The Hukilau 2022 last June. (Photo by Hurricane Hayward)
Here are details on of The Hukilau’s special guests, plus info on tickets, the daily schedule and more.
Wednesday’s pre-party at Esotico Miami is not new, but it’s on the official schedule this year. Acclaimed mixologist and owner Daniele Dalla Pola is a longtime participant at The Hukilau, going back to his memorable Tiki Tower Takeover appearances in 2017 and 2018. Last year, he served up a four-course meal featuring three cocktails and a flight of three rums. Expect nothing less this year, along with a chance to check out the new adjoining Tiki speakeasy, Kaona Room.
Members of The Mai-Kai’s Polynesian Islander Revue perform at The Hukilau’s luau on June 10, 2022. They will return this year for an expanded beach party. (Photo by Hurricane Hayward)
The Friday evening luau has been replaced on the schedule by the daily beach parties on Friday and Saturday. A special menu of food will be available for purchase during the parties.
Top-tier passholders will find an expanded South Seas Lounge, relocated to a bigger space in the main lobby area with more food, along with exclusive cocktails. Passholders will be able to fortify with a continental breakfast, lunch and hot hors d’oeuvres in the evening. The lounge will also feature meet-and-greets with event VIPs, such as artists, speakers, and musicians.
The Feb. 22 birthday of Tiki bar pioneer Don the Beachcomber (1907-1989) is typically a red-letter day for many bartenders and home enthusiasts, who celebrate by mixing up classic tropical cocktails to toast the originator of such iconic drinks as the Zombie, Nui Nui, and Three Dots and a Dash. This custom has intensified recently with the announcement of new book and film projects that celebrate the life of times of the creator of what’s now known as Polynesian Pop, aka Tiki culture.
But the occasion gained special importance this year with the announcement that a Tampa-based hospitality company will begin rolling out a chain of new Tiki-themed restaurants featuring the Don the Beachcomber branding in 2023. According to a press release from 23 Restaurant Services, “there are currently two Don the Beachcomber restaurants and bars under development in Central Florida, with the first slated to open by the end of the year.”
The company’s president, Marc Brown, said in the release that he expects as many as 10 to 15 restaurants to be spread across the Southeast over the next several years, with plans to expand nationally. Brown’s company bought the rights to the Don the Beachcomber brand in 2021, aiming to incorporate it into its successful Tiki Docks concept in the Tampa-St. Petersburg area.
Ernest Raymond Gantt, aka Don the Beachcomber, was a former bootlegger who kicked off the Tiki craze with his first bar in Hollywood, Calif., in 1933. Within a few years, imitators sprang up across the country. (Courtesy of 23 Restaurant Services)
The birthday of Donn Beach, who legally changed his name from Ernest Raymond Gantt after the success of his Don the Beachcomber restaurants in the 1930s, seemed like a great time to announce the ambitious plan that 23 Restaurant Services calls “an expansive growth strategy.”
“Each of the restaurants will feature the eccentric, Polynesian-inspired design and flamboyant, rum-based drinks that have become synonymous with Don the Beachcomber locations for more than 90 years,” the press release says.
“Don the Beachcomber is the most iconic brand in Tiki history, so it’s impossible to overstate how excited we are about what lies ahead,” Brown said. “We look forward to leveraging our expertise in management and operational excellence to reintroduce the world to the legend that is Don the Beachcomber.”
To accomplish this, 23 Restaurant Services will be guided by an advisory board featuring some of the top artists, writers, and bartenders from the current Tiki scene:
* John Mulder, a Florida-based artist and designer whose Eekum Bookum Tiki Mugs makes some of the most in-demand products on the market.
* Danny “Tiki Diablo” Gallardo, a California-based designer of carvings, mugs, and full bar interiors who has outfitted some of the world’s top Tiki establishments.
Marie King, who will lead the new Don the Beachcomber cocktail program, previously managed the venerable Tonga Hut in Los Angeles. She has been a leader and mainstay in the industry since running the bar at the Don the Beachcomber in Southern California before it closed in 2018. (Photo by Hurricane Hayward from The Hukilau 2022 in Pompano Beach)
“Assembling this dynamic and legendary group of experts to serve as our advisory board was the first step in developing a plan to share and represent the history and life of Don the Beachcomber with the utmost authenticity,” Brown said. “We could not be more excited to share the work we are doing together to bring Don the Beachcomber back to life.”
In addition to the advisers, Brown has taken a huge first step in bringing back Don the Beachcomber’s classic cocktails by hiring Marie King, former beverage director and general manager of Tonga Hut in Los Angeles, as director of beverage for 23 Restaurant Services. King also served as beverage director of the last Don the Beachcomber restaurant in the continental U.S., located in Huntington Beach, Calif., from 2009 to 2018. Like 23 Restaurant Services, the owners of this location purchased the name and did not have any connection to the original company.
We’re sorely missing The Mai-Kai’s beloved Hulaween party for the second year in a row, but luckily fans of potent Tiki cocktails will be able to drown their sorrows with a distinctive drink that hasn’t been served since the historic restaurant closed for refurbishments in October 2020.
The Zombie, which traces its roots all the way back to tropical drink pioneer Don the Beachcomber, is available for a limited time as part of The Mai-Kai’s periodic takeout cocktail program. You can order the deadly classic by the quart and gallon, the perfect addition to weekend Halloween gatherings.
Pickup dates are Friday, Oct. 28 (4-6 p.m.) and Saturday, Oct. 29 (10 a.m.-noon). Call public relations director Pia Dahlquist 954-646-8975 to place your order.
Consume with caution, however, since this is one of the strongest cocktails ever created. Donn Beach’s original 1934 recipe included 4 ounces of three different rums, including overproof, and he famously limited guests to two drinks per visit.
The Mai-Kai’s version, created by former Beachcomber bartender Mariano Licudine for the restaurant’s 1956 opening, is more balanced and accessible yet still packs a potent punch (and a healthy dose of 151 rum). It replaced the equally strong Jet Pilot on the “Gallons To Go” menu for Halloween and is priced accordingly (gallon $156, quart $44).
Also on the menu are three other popular standbys: Barrel O’ Rum (gallon $95, quart $30), Black Magic (gallon $95, quart $30), and Mai Tai (gallon $142, quart $40). Click on the links for our comprehensive reviews and recipes for all the cocktails.
All are among the most acclaimed libations in our Mai-Kai cocktail guide, but the top-rated Zombie is a rare treat. It’s complex and a little difficult to execute in large batches, so it hasn’t been offered as part of the popular to-go initiative, which launched early in the pandemic and has continued during the closing.
It also requires some care for guests to pull off the perfect Zombie at home. Luckily, manager Kern Mattei and former Molokai bar server Claudia Marmolejo showed us how to mix up the perfect Halloween treat in a recent Facebook video:
We remain thankful for every bit of good news. While a few of the stories below are frustrating (No. 4) or bittersweet (No. 1), they’re far out-numbered by the explosions of creativity and collective talent that drove most of the year’s activity. For that, we toast the entire Tiki community with a new cocktail and The Atomic Grog’s picks for the 10 most newsworthy stories of 2021. Bonus recipe below:The Tiki Lover
1. ALOHA AND FAREWELL, OCEANIC ARTS
As sure as the sun rose in the east and set in the west, there was one enduring creative force over the past six decades of Polynesian Pop style. In November 2021, there was a total eclipse and extended period of mourning when it was announced that Oceanic Arts would be closing its doors as its 80-something-year-old founders embark on a well-deserved retirement. Established in 1956 in Southern California by Robert Van Oosting and LeRoy Schmaltz, the company was always the go-to provider of original and imported pieces of South Seas art and decor for everyone from home enthusiasts to theme park giants including Disney (the doors to Trader Sam’s in Disneyland are Schmaltz’ handiwork). Art and woodwork originating from Oceanic Arts has been featured in nearly every legendary Polynesian palace, from Don the Beachcomber to Trader Vic’s to The Mai-Kai. The company put together movie set pieces and provided the distinctive style of many of the mid 20th century’s Tiki-themed hotels and motels, bowling alleys, and countless other establishments. Buoyed by the Tiki revival, the small shop in Whittier became a mecca for Tikiphiles from around the world and inspired a new generation of carvers and artists in the 21st century.
While the closing seemed to have come out of the blue, Van Oosting and Schmaltz had been planning their retirement for some time. They joined forces with longtime friend Jordan Reichek, owner of Peekaboo Gallery in nearby Montrose, for an epic career-spanning retrospective coming in 2022. In the spring, look for what’s being called an “experiential Tiki exhibition” featuring art and artifacts from Oceanic Arts paired with special events that include live music and performances, panel discussions, an “epic Tiki bar,” and more. The events will culminate with the “ultimate Tiki auction” art show and sale. In the meantime, the gallery is taking pre-orders for a mammoth Oceanic Arts history book compiled and written by Reichek, who worked closely with Van Oosting and Schmaltz. Oceanic Arts: The Godfathers of Tiki is a 500-page opus that documents the rich history of Oceanic Arts via thousands of photos, original artwork and historical documents from the archives. After 65 years, Oceanic Arts leaves an indelible mark on pop culture that is likely to last for many more decades to come.
The entire Tiki community heaved a sigh of relief in September when the announcement came that The Mai-Kai – the historic, 65-year-old restaurant in Fort Lauderdale that has been closed due to storm damage since October 2020 – was saved from extinction by a new ownership team that will pump millions of dollars into a restoration and refurbishment. The year started with much concern after press reports emerged about the roof damage that destroyed the kitchen. A “Save The Mai-Kai” petition gathered more than 10,000 signatures in less than a month as devoted fans united online to share their support and concerns. The skeleton crew of owners and staff continued to offer regular takeout cocktails and began a series of events in the expansive parking lot. The highlights were The Mai-Kai’s first-ever Tiki Marketplace in April featuring vendors, entertainers, cocktails, rum tasting and more. A follow-up event in July kept the momentum going while behind-the-scene negotiations were likely starting to ramp up.
The big announcement came in September, just after hundreds of Tikiphiles from around the country finally returned to Fort Lauderdale for the 19th edition of The Hukilau. Then, a week later, the long-awaited news dropped. The founding Thornton family released details on social media on Sept. 28, outlining the joint venture with a South Florida-based real estate investment and development company known for working with legacy businesses. Its sister hospitality company already operates several vintage venues in Miami’s Little Havana. “We’re looking forward to working closely with the Barlington Group and Mad Room Hospitality to sustain The Mai-Kai the world has come to know and love,” the announcement said. “We’re excited to bring back The Mai-Kai better than ever before — and for you to be a special part of it!” Check out links to our in-depth report above and latest updates below.
The crushing blow of the pandemic was not easy to overcome for event organizers, but we slowly came out of our homes in 2021 and began to gather again in safe and physically-distanced environments. Longtime online meet-ups – most notably Tiki Trail Live and Spike’s Breezeway Cocktail Hour – continued to thrive. But many longed for live human interaction, and a handful of key (mainly outdoor) events delivered that experience in the year’s early months. Then, when vaccines became widely available, we saw the return of several major Tiki events starting with Arizona Tiki Oasis on April 22-25. Carefully organized by Baby Doe and Otto von Stroheim, the event paved the way for an active summer, including the couple’s flagship Tiki Oasis on July 28 -Aug. 1 in San Diego. Momentum slowed in the late summer and fall as the first of several coronavirus variants emerged, but Tikiphiles still flocked to scaled-down events including Ohana: Luau At The Lake in upstate New York, The Hukilau and Tiki Fever in Florida, and Tiki Caliente in Palm Springs, Calif. Rum aficionados around the world also were able to get back into the swing of tasting events, from the Jamaica Rum Festival in March to the Miami Rum Renaissance Festival in November. See the full list of major 2021 events below.
After 18 months of tasting rum in the privacy of our home bars, it’s about time that South Florida offers a small gathering where enthusiasts can sample dozens of new and long-standing products. Luckily for us, the Miami Rum Festival makes its return this weekend for its first event since May 2019.
Billed as the 2021 “Rum Renaissance Tasting Event,” it’s limited to one four-hour general session on Sunday at the Coral Gables Woman’s Club, but that’s more than enough reason to celebrate the safe return of one of the rum world’s longest-running festivals.
Established in 2009, the Miami fest pre-dates the recent fascination among fans of craft spirits and the expansion of premium rum brands and events around the world. It presciently anticipated rum’s renaissance in the past decade and offered both enthusiasts and industry VIPs a high-quality gathering place every year, without fail.
The coronavirus pandemic put all that on hold in 2020, but founders Robert and Robin Burr are ready to welcome back their rum family for a scaled-down, one-day event that will continue to celebrate the ongoing renaissance. The general public is welcome from 2 to 6 p.m. Doors open for industry and trade at 12:30 p.m.
Sunday, Nov. 14 – Miami Rum Renaissance Festival at the Coral Gables Woman’s Club, 1001 East Ponce de Leon Blvd., Coral Gables. Tickets $39 to $49 per person. Limited free parking. For safety reasons, attendance is limited. Tickets may sell out in advance, so be sure to get them now or by phone at 305-350-0764. PURCHASE TICKETS ONLINE
Lemon Hart Rum’s Miles Maximillian Vrahimis and Angelina Maria Correa (right) are serenaded by Melissa Davis of the RumTraveler.com website at the 2019 Miami Rum Festival. (Courtesy of Lemon Hart Rum)
The festival includes unlimited small samples of more than 150 products from dozens of brands, from Antelope Island to Zacapa. Participants include such well-known labels as Cockspur (Barbados), El Dorado (Guyana), Plantation (Caribbean and elsewhere), Rhum Barbancourt (Haiti), Ron Diplomatico (Venezuela), Saint James (Martinique), and Tanduay (Philippines).
But you’ll also spot up-and-coming products from craft distillers including Copalli (Belize) and Prichard’s (Tennessee), along with many other small brands. It’s a chance to taste many new releases just coming to market, along with older expressions that are often hard to find.
Hundreds of connoisseurs, collectors, judges and rum lovers are expected to flock to the historic venue, which first hosted the event in 2019. They’ll have the rare chance to mingle with a room full of rum producers, master distillers, importers, distributors, retailers and other members of the spirits trade. All attendees also receive a free tasting glass.
Robin and Robert Burr welcome guests to their VIP Tasting Bar at the Coral Gables Woman’s Club during the 2019 festival. (Photo by Hurricane Hayward)
“We’re excited that Miami Rum Fest is celebrating its 12th anniversary of bringing the world of rum to South Florida,” organizer Robert Burr said in an announcement on his longtime resource, Rob’s Rum Guide. “We’ve been visiting rum producers to gather an incredible collection of fine rums to sample for this grand tasting event. It’s an opportunity for rum enthusiasts to enjoy their favorites and discover some delightful new expressions, gain a greater appreciation and share the enthusiasm of these fine spirits with friends.”
Beyond all the booths hosted by visiting rum brands, another highlight of the event is the VIP Tasting Bar, a selection of rare, collectable, and limited-edition rums from the Burrs’ own private stash. There’s an extra fee to sample these hard-to-find and expensive rums, but proceeds benefits a local non-profit organization. If you’ve seen the Burrs’ home collection in their Rum Wreck Dive Bar, you’ll know they have a wide assortment of spirits to choose from.
The venue is a charming historic building that dates back to 1935. With wood flooring and rustic touches, it’s unlike most modern event spaces. The surrounding downtown Coral Gables district features a half-dozen hotels within a short distance of the festival. There are also many restaurants, bars and entertainment venues in the area for mingling after the event.
2019 PHOTOS AND RECAP: Smaller Miami Rum Festival offers quality, not quantity
Downsized to a smaller but classier venue after six years at massive convention centers, the Miami Rum Renaissance Festival fit into its new environment like a classic cocktail in vintage glassware. Instead of an over-the-top Tiki drink, guests were treated to a rum Old Fashioned. But the end result was ultimately just as satisfying.
The crew from Rum Java presented their full line of coffee-flavored rums, hand-crafted in small batches using roasted Java’Mon Coffee beans from the U.S. Virgin Islands. (Photo by Hurricane Hayward)
While “less is more” could be a cliché, it seems to work fine in the context of a rum-tasting festival. After all, how many rum samples can you really drink in one or two days? As long as the exhibitors and brands provide top-notch products, including a nice mix of new and classic offerings, attendees should find the festival fulfilling. This was certainly the case at Rum Renaissance Festival, circa 2019. 2019 event preview:Miami Rum Renaissance Festival returns to its roots after 10 years
The Burrs held their first rum-tasting event in 2008 at the historic Venetian Pool in Coral Gables. The return to the Miami suburb in 2019 brought the festival full-circle after a decade in large event spaces across South Florida.
The Coral Gables Woman’s Club may seem like an unlikely site for a rum fest, but it worked out nicely. The crowds taxed the air-conditioning system in the 100-year-old building during the peak afternoon hours and sweltering heat of mid-May, but that’s an issue that can easily be rectified. The charm of the building, which was added to the U.S. National Register of Historic Places in 1990, outweighs its faults.
Longtime Plantation Rum ambassador Rocky Yeh presents Hurricane Hayward with a sip of one of the brand’s latest blends at the Miami Rum Festival in May 2019. The much-loved industry veteran sadly passed away later that year. (Atomic Grog photo)
As for the event itself, our afternoon visit was marked by a deep dive into an array of spirits, a reunion with old friends and a general feel of an easy-going industry gathering. Sadly, it was our last time seeing the beloved Plantation Rum ambassador, Rocky Yeh, who passed away Dec. 1, 2019, at age 42. He left a huge mark on the industry during his short but vibrant life and will always be remembered.
While it’s technically not a rum, I was thrilled to pick up a bottle of Kronan Swedish Punsch. I had seen mentions of this classic rum liqueur in cocktail books for years, and it was great to finally have one in my arsenal. Another flavored rum product, Rum Java, wowed us with its distinctive flavors. Distilled from Florida sugarcane, it was the best of several coffee rums we sampled – definitely one of the top trends of the festival.
Lemon Hart & Sons made a rare festival appearance, touting its new Blackpool Spiced Rum and the long-awaited U.S. market return of Lemon Hart 1804, the classic Demerara rum from Guyana. Ambassador Miles Maximillian Vrahimis also mixed up some of the tastiest cocktails of the day.
Until cocktail author and historian Jeff “Beachbum” Berry unearthed the mystery behind Don the Beachcomber’s classic Zombie cocktail, the true recipe lay buried for more than 70 years. Berry’s discovery and publication of his findings in the groundbreaking Sippin’ Safari (2007) spurred a revival and greater appreciation of the deadly drink that continues to this day.
An ad for ‘Beachbum Berry’s Sippin’ Safari’ around the time of its original release.
Simultaneously and coincidentally, the world of cinema also went zombie crazy, ushering in a renaissance of the modern horror archetype. Of the 30 films on a recently published list of “The best zombie movies of all time,” half were released in the 21st century.
With the precision of a pathologist, Berry dissected and definitively revealed the template that the bootlegger turned Tiki cocktail pioneer used to create what was arguably the most popular drink of the post-Prohibition era. The original 1934 recipe is a groundbreaking masterpiece, combining multiple rums and spices with sweet and sour juices and syrups, bitters, and even a touch of anise. Stay tuned for the upcoming book (Searching for Don the Beachcomber) and film (The Donn of Tiki) for the full story of his life and times.
But what inspired the name of the cocktail? We can only assume it was White Zombie, released just a year or two before the drink and considered to be the first zombie film. Starring monster movie legend Béla Lugosi, it’s a far cry from today’s gore fests featuring flesh-eating corpses. The movie is actually fairly faithful to the true folklore, spinning the tale of a Haitian voodoo priest who drugs his victims and turns them into zombie slaves.
Donn Beach (aka Don the Beachcomber) shows off what appears to be a Zombie along with some of his other groundbreaking creations. (From TheDonnOfTiki.com)
In the ensuring years, that origin story has been widely ignored by pop culture. The movie genre traces its modern roots to director George Romero and his 1968 cult classic Night of the Living Dead. Nearly every movie or TV series since has loosely followed Romero’s template of reanimated corpses mindlessly running amok for no apparent reason, with political and social statements thrown in for good measure.
Back in the 1930s, Ernest Raymond Beaumont Gantt (who later legally changed his name to Donn Beach) simply borrowed the name and made no attempt at connecting it to its island of origin. But what if we go back to the roots of the true zombie legend and use it as inspiration for not one, but two new Zombie cocktails?
BACKGROUND: Haitian zombie folklore rooted in slavery, French colonialism
The true story behind zombie folklore is scarier and more tragic than a movie.
“Zombies” by Haitian artist Wilson Bigaud, 1953 (oil on board mounted on wood panel). Part of the Haitian Collection at the Figge Art Museum in Davenport, Iowa.
Like its sister islands, what is now Haiti was invaded and colonized by a European power. France established Saint-Domingue in 1664, growing it into the richest sugar colony in the Caribbean on the backs of African slaves.
The brutal practice came to a violent end in 1791, when slaves staged a mass revolt and rose up against their oppressors. By 1794, the French government abolished slavery throughout its empire, more than 70 years before the 13th Amendment ended the practice in the United States.
The revolt sparked the Haitian Revolution, which ended in 1804 with the island’s independence and heroic ex-slave Toussaint Louverture installed as Haiti’s first governor general. It was a defining moment in the history of the Atlantic World, distinctive as the only slave uprising that led to the founding of a state that was both free from slavery and ruled by non-whites and former captives.
The legend of the zombie, or “zonbi” as it was known in Haitian Creole culture, could be considered a metaphor for the horrors of slavery.
A zonbi at twilight in sugar cane field in Haiti. (Wikimedia Commons)
The word itself and the concept of zombie-like creatures can be traced back to African origins. Some research has also found a connection to the island’s indigenous Taíno people, known for their shamanist practices. The African slaves brought with them traditions and from their homeland, including the “Vodou” religion.
Haitian Vodou developed between the 16th and 19th centuries, merging traditional religions of west and central Africa with Roman Catholicism. In Haitian culture, a zonbi is a dead body brought back to life by a Vodou sorcerer known as a “bokor.” According to legend, the zonbi is under the total control of the bokor as a personal slave and lacks any will of its own. It’s part of a complex, spiritual belief (“soul dualism”) that a person has two or more kinds of souls.
One soul (“body soul”) is associated with body functions while the other (“free soul” or “wandering soul”) can leave the body. In the belief system of the enslaved Africans brought to Haiti, the afterlife included a return to their homeland, where both souls were reunited. However, if they had offended their voodoo deity, they would remain a zonbi and be a slave for eternity.
The fear of “zombification” was used by slave drivers to discourage slaves from committing suicide. These men who directed the daily work were often slaves themselves and sometimes also practicing voodoo priests, according to scholars. After the revolution, the zonbi became part of Haitian folklore, a stirring reminder of the past in the hope that it never happens again.
The earliest references to zombies in the United States, cited throughout the 1800s, were also closely associated with slavery and connected to African traditions. But the phenomenon went mainstream during the United States’ military occupation of Haiti (1915–1934).
Travel writer William Seabrook’s book, The Magic Island (1929), revealed “voodoo cults” in Haiti and likely inspired the 1932 film White Zombie. Though it takes place in Haiti, the film twists the legend to appeal to its American audience. I Walked With A Zombie, a 1943 horror movie set in a fictional Caribbean island, further strays from the original legend. By 1968 and Romero’s Night of the Living Dead, the horror film was cloaked in social commentary and civil rights, leaving Haiti’s zonbi myth to the history books.
The Haitian zombie made a brief comeback in 1985, when anthropologist Wade Davis published his controversial findings in the book The Serpent and the Rainbow, which recounted his experiences investigating Vodou cults in Haiti. It was criticized for scientific inaccuracies in regards to its theories about psychoactive drugs, but it was a commercial success and inspired the 1988 horror film of the same name (starring Bill Pullman).
But just when you thought the legend was dead and buried, a more socially aware mindset has sparked new interest.
After 11 months of uncertainty, loyal patrons of The Mai-Kai finally have a reason to raise a Barrel O’ Rum and celebrate. The founding owners have announced a joint ownership agreement that will not only infuse at least $5 million into the refurbishment of the 64-year-old Fort Lauderdale landmark, but also allow it to reopen in all its historic glory.
It’s been a rough year since a vicious October 2020 storm collapsed part of the roof and debilitated the kitchen and back-of-house operations. But the family that has operated the iconic Polynesian restaurant since 1956 has charted a new course with the help of a South Florida real estate investment and development company that specializes in restoring historic properties.
The bombshell was dropped Sept. 28 in an email and social media announcement titled “The Mai-Kai update you have all been waiting for.” The owners made public their joint venture with Miami’s Barlington Group and Mad Room Hospitality. No strangers to reviving beloved cultural institutions, the companies have been instrumental in revitalizing Ball and Chain and Taquerias El Mexicano in Little Havana’s famed Calle Ocho.
“We really understand what it’s like to be stewards of an older brand, where authenticity and heritage is very, very important,” Bill Fuller, a founder of both companies, told TV news station CBS 4 in Miami. “It’s outstanding to see the outpouring of folks and feedback from all over the world about how meaningful and how important The Mai-Kai has been in their life.”
The Mai-Kai began looking for partners in late 2020, when the scope of the damage and extent of the needed repairs became clear. After “considering numerous interested parties,” the announcement said, the search ended with the Miami group “when we met their team and recognized the passion they share for honoring and preserving the legacy of The Mai-Kai.”
That’s sure to please the restaurant’s passionate followers, who continue to show their support by ordering takeout cocktails and attending special outdoor events at 3599 N. Federal Highway in the suburb of Oakland Park. Until Sept. 28, they had been sharing their fears and frustrations online almost daily. A “Save The Mai-Kai” petition has nearly 12,000 signatures.
Guests of The Hukilau gathered at The Mai-Kai on Sept. 18 for the “Save Paradise Party.” (Photos by Hurricane Hayward)
The Mai-Kai thanks ‘devoted fans and guests,’ promises restoration to ‘former splendor and beyond’
While the news on the ownership change was the top headline, the founding Thornton family made sure to show its appreciation to its customers first and foremost: “Most importantly, we want to thank you, our devoted fans and guests, for your continued support even while our doors have been closed,” the acknowledgement said. “You are a part of The Mai-Kai story, and we’re humbled by the outpouring of love and concern we’ve received. Rest assured, we are doing all we can to restore this beloved local institution — our family’s three-generation legacy — to its former splendor and beyond.”
The news resoundingly dashed all fears of a corporate takeover – or worse, the fate of a bulldozer. To the contrary, it appears that The Mai-Kai will return fully intact. “We’re looking forward to working closely with the Barlington Group and Mad Room Hospitality to sustain The Mai-Kai the world has come to know and love,” the announcement said. “We’re excited to bring back The Mai-Kai better than ever before — and for you to be a special part of it!”
We won’t receive a reopening date until the restoration and repairs are nearing completion, but a member of the Thornton ownership team said during The Hukilau a week before the announcement that we could be back inside the historic doors in eight to 12 months. Kulani Thornton Gelardi also foreshadowed the big news by saying that the guest areas of the restaurant will remain “85 to 90 percent the way it is now.” Gelardi, daughter of family matriarch Mireille Thornton, said they “want to make sure the building can exist for another 64 years.”
Kulani Thornton Gelardi serves appreciative guests at a special event at The Mai-Kai on Sept. 18 during The Hukilau. She later assured the crowd that the restaurant will reopen soon. (Photo by Hurricane Hayward)
Speaking to the crowd at the “Save Paradise Party” outside the entrance to The Mai-Kai on Sept. 18, Gelardi promised that “we will reopen,” adding that guests won’t notice much changed “when you walk in that door.” She also spoke of her family, and how much it means to pass along the business to her children and grandchildren.
The news on the ownership change was supposed to take place during the annual Tiki weekender that draws devotees to Fort Lauderdale and The Mai-Kai from around the world. But the ink wasn’t dry on the million-dollar deal until the following week, so the official announcement was delayed.
More details were unveiled Sept. 29 in an official announcement on The Mai-Kai’s official website: “This strategic joint venture will resurrect the renowned Mai-Kai Restaurant and Polynesian Show, the most unique dining and entertainment experience in South Florida since opening its doors over 6 decades ago.”
New owners ‘humbled’ and ‘honored’ to be able ‘preserve the legacy” of The Mai-Kai
Mai-Kai musicians perform for guests of The Hukilau on Sept. 18. (Photo by Hurricane Hayward)
The announcement introduces the new owners, led by Fuller – a Miami real estate and hospitality executive. “We are humbled to have been selected and honored to have the opportunity to restore this iconic landmark,” Fuller is quoted as saying. “We are committed to working with the family to preserve the legacy and expand upon its rich history for generations to come.”
Fuller co-founded Barlington Group in 2004 and Mad Room Hospitality in 2014. “We look forward to working with the Thornton family and Mad Room Hospitality, in doing the same with The Mai-Kai so that many more generations can enjoy this one-of-a-kind, beloved South Florida institution,” he said.
Similar to Ball and Chain, The Mai-kai is “truly is an iconic venue, not just for South Florida but for the United States and the world,” Fuller told Miami TV news outlet NBC 6. “It’s an opportunity to really preserve that legacy and that heritage.”
The Barlington and Mad Room Hospitality team, backed by investors, will assume majority ownership and management responsibilities. Their main focus will be on modernizing and streamlining the kitchen and back-of-house operations, not changing the style or look of the restaurant that remains chock full of vintage art and design flourishes, along with many South Seas artifacts collected by original owner Bob Thornton.
The Mai-Kai in 1956 and today.
The decision to sell a controlling interest in The Mai-Kai to the Miami group did not come lightly. “We received interest from several investors wanting to partner with us in reopening The Mai-Kai,” Gelardi said in the website announcement. “We ultimately decided to select Bill Fuller and his companies because of their passion and commitment to maintain the authenticity and legacy of The Mai-Kai.”
Gelardi added: “We are very excited for this partnership and eagerly anticipate reopening our doors and welcoming back our loyal fan base to enjoy our delicious food, tropical drinks, thrilling entertainment, and unique ambiance that transports visitors to the South Seas.”
The website does not offer a firm timetable, however, stating that the “pending reopening date is scheduled to be announced after the restoration and repairs are complete.” One look at the state of the world today gives us a clue as to why the timeline will likely remain fluid. News reports are filled with stories documenting supply-chain disruptions, labor shortages, inflated costs and various other woes.
The repairs and renovations are challenging, but they should be manageable considering the team that has been assembled. The new joint venture gives The Mai-Kai a solid foundation and very capable partners with which to build a new future.
The Mai-Kai cost new partners $7.5M with renovations expected to boost value to $16M
A 1979 photo of original Mai-Kai mixologist Mariano Licudine in The Molokai bar with his signature tropical drinks.
The deal was backed by American National Bank, a Broward County community bank that provided debt financing. It includes a complete real estate transfer to the new ownership group, a transaction “in excess of $16 million, including artwork, intellectual property and future improvements to the business,” the website announcement says.
This is far more than public records indicated The Mai-Kai was valued at, which speaks volumes for the historical significance that isn’t always reflected in simplistic property appraisals. Property records show the building valued at a minimum of $3.97 million and the property valued at $570,000. The 2.69 acres fronting Federal Highway, north of Oakland Park Boulevard and south of Commercial Boulevard, includes a 150-space parking lot abutted by a bank and several furniture showrooms.
