Zombie hunters: Beachbum Berry and Ed Hamilton join forces on new rum blend

Zombie killers: Beachbum Berry and Ed Hamilton join forces on new rum blend

Two of the spirits and Tiki cocktail world’s most respected figures are putting their names on the label of an exciting new release: Beachbum Berry’s Zombie Blend from Hamilton Rum. It’s the first joint rum project for both and is expected to hit stores and bars across America this summer.

Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14
Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14.

This deadly elixir is a potent 118-proof blend of spirits from multiple Caribbean islands that seeks to recreate in one bottle the classic combination of three different rums that Don the Beachcomber famously used in his original Zombie recipe in the 1930s. Berry spent more than a decade decoding Donn Beach’s secrets and published the results in his landmark 2007 book, Sippin’ Safari.

The blend was a hands-on passion project for Berry, who tasted and approved every tweak, Hamilton said. “I love the guy, he’s wonderful to work with,” Hamilton said, adding that he felt more than a little pressure to not disappoint him. It was a two-year project that “started well before COVID.”

Exclusive recipe below: HAMILTON ZOMBIE
RELATED: 15 things you need to know about Ed Hamilton and Hamilton Rum

Hamilton hopes to have ample supplies of the new rum in 1-liter bottles ready for distribution from his New Jersey warehouse by around the time most of us are celebrating the Fourth of July, he said last Friday night in his weekly Zoom happy hour. The blend is done, Hamilton said, and he’s just working with Berry on finalizing the back label. It will feature a revamped Zombie recipe by “the Bum” that shows off the new rum.

Beachbum Berry is the world's foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)
Beachbum Berry is the world’s foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)

The author of six influential and award-winning books on tropical cocktail history also has his own line of custom barware from Cocktail Kingdom (including Zombie glasses) and owns the acclaimed restaurant and bar Beachbum Berry’s Latitude 29 in New Orleans. His talks at rum and cocktail events around the world are always a hot ticket, and he’s credited with sparking the revival of Tiki cocktails that continues to grow.
RELATED: Beachbum Berry cocktail recipes, previous coverage

Hamilton said he’s happy that his rums are now available in 40 states, and he’s looking forward to a post-COVID boom that should boost his rum sales above 2019 levels. The partnership with Berry certainly won’t hurt.

“The best people to collaborate with are people who know more than you do,” Berry told us via e-mail. “Ed definitely fills that bill. He knows everything about rum, and he has good taste too. That made the whole sourcing and blending process ridiculously easy.”

The union of these two unique brands is a Tiki lover’s dream. Hamilton, founder of the Ministry of Rum website, was a longtime rum expert and author before he became an importer. His company, Caribbean Spirts, brings into the United States rums and other products from across the West Indies with an emphasis on honesty and authenticity.

The hardcover 10th anniversary edition of Beachbum Berry's Sippin' Safari was published in 2017 by Cocktail Kingdom
The hardcover 10th anniversary edition of Beachbum Berry’s Sippin’ Safari was published in 2017 by Cocktail Kingdom.

Hamilton’s namesake rums include blends from some of the region’s most respected rum-producing islands. His best sellers include Hamilton 86 and 151 from Guyana, plus gold and black pot-still rums from Jamaica. These styles are Tiki bar staples, and Hamilton’s reasonably-priced and flavorful blends are well-received by bartenders and home enthusiasts alike.

Even if you have all the ingredients, the Zombie is a beast of a drink to make. Not only are there three rums but also multiple juices, syrups and spices that add up to 10 ingredients or more. This can discourage not only novices mixing at home but also high-volume cocktail bars. “We wanted something that works in the bars,” Hamilton said. The goal, he said, is for bartenders to say: “Now I can put a Zombie on the menu.”

For Berry, the Zombie is special “not only because it tastes great, but on a more personal level because it was a ‘lost’ recipe that I discovered, and then decoded, and then published for the first time anywhere in Sippin’ Safari in 2007. And now, 15 years later, I’ve blended a rum for the drink as well. That’s a pretty cool feeling!”

Continue reading “Zombie hunters: Beachbum Berry and Ed Hamilton join forces on new rum blend”

Rum Spotlight: Ed Hamilton brings new West Indies blend to Florida

Rum Spotlight: Ed Hamilton brings new West Indies blend to Florida

Updated Dec. 23, 2020

Importer Ed Hamilton has announced the arrival of a new Hamilton Rum blend bottled for the Florida Rum Society, soon to be available in retail locations across the Sunshine State. Plans call for the rum, a blend of Jamaican and Guyanese rums, to be distributed in 2021 to other states as well.

Ministry of Rum Private Collection, Florida Rum Society Blend

The first shipment arrived in Orlando on Friday (Dec. 4) from Hamilton’s New York bottling facility, he announced during a Zoom happy hour event that evening. On Thursday, he teased Florida rum lovers with an Instagram post containing the label, announcing that the rum was “on I-75 on the way to Florida.”

Jump below: 15 things you need to know about Ed Hamilton and Hamilton Rum
Recipe: Hamilton Navy Grog, as served at The Mai-Kai

The quick arrival pleased the longtime rum connoisseur, author and owner of his own boutique label and import company, Caribbean Spirits. The new rum will be part of Hamilton’s Ministry of Rum Private Collection, containing a similar label but more limited-edition bottlings than his standard Ministry of Rum releases. These include a variety of rum blends sourced from Jamaica, Guyana, St. Lucia and other islands.

He also imports a selections of acclaimed rums from Martinique, including the Neisson, La Favorite and Duquesne labels. Ministry of Rum refers to the website and message board Hamilton launched in the late 1990s that remains an essential reference tool for researching and learning about all rum.

Ed Hamilton spars with rum ambassador Ian Burrell at the first Miami Rum Congress in February 2019. (Photo by Hurricane Hayward)
Ed Hamilton spars with rum ambassador Ian Burrell at thefirst Miami Rum Congress in February 2019. (Photo by Hurricane Hayward)

For the Florida Rum Society blend, Hamilton said he went with a modified version of his popular Navy Strength blend, a powerful 114-proof combination of 60 percent Guyana rum and 40 percent Jamaican rum. The new blend is more accessible, clocking in a 45 percent alcohol by volume, or 90 proof. Hamilton said the blend is 65 percent from Demerara Distillers in Guyana and 35 percent from Worthy Park Estate in Jamaica.

Besides the proof and percentages, there’s a slight variation the age of the rum, Hamilton said. The Jamaican component is a 1-year-old rum while the Navy blend contains unaged distillate. The Guyanese rum is the same blend of 2- to 5-year-old rums that Hamilton uses in the Navy Strength bottling, as well as the Hamilton 86 and 151 Guyana rums that are well-known and loved at Tiki bars across the country. Check our in-depth look at Hamilton’s journey in bringing these rums to market, and their use at The Mai-Kai in Fort Lauderdale.

The Florida Rum Society blend promises to be more versatile and just as tasty as the Navy blend, its lower proof and added aging making it more assessable as a sipper and all-purpose mixer. It’s also a higher proof than the similar New York Blend, an 84-proof version of the Navy blend. At 65 percent Demerara, it could also make a fine substitute for Hamilton 86 in cocktails. During the Zoom meeting, Hamilton sipped on one of his favorite easy-to-make highballs, a blend of Hamilton 86, Hamilton Jamaican Pimento Dram, and orange juice. I tried a mix of 1 part dram, 3 parts rum and 6 parts juice, and it was delicious.

The flagship Hamilton rums from Guyana are available at Total Wine stores in Florida. (Photo by Hurricane Hayward, August 2016)
The flagship Hamilton rums from Guyana are available at Total Wine stores in Florida. (Photo by Hurricane Hayward, August 2016)

The new rum should also work well in classic Tiki cocktails that call for a roughly equal blend of non-overproof Demerara and Jamaican rums, such as the Navy Grog (and Beachbum Berry’s The Ancient Mariner), Pearl Diver’s Punch, and Sidewinder’s Fang. The extra 5 percent ABV will give the drink a boost to help it hew closer to the original rums. In the mid-century heyday, it was not unusual for standard mixing rums to be higher than 80 proof, especially those from Guyana and Jamaica. During the Zoom meeting, I enjoyed a Navy Grog featuring three of Hamilton’s signature rums (see recipe below).

Follow the Florida Rum Society on Facebook and Instagram for updates on distribution. Hamilton confirmed that the main retail location will be the Sarasota Liquor Locker. The rum society boasts a robust online store with quick delivery across the state featuring rums stocked by the Sarasota store.

UPDATE: Sarasota Liquor Locker and the rum society’s online shop were the first get the rum. Soon after, it was on its way to Five Star Liquor & Wine in Orlando, Primo Liquors in Broward County (multiple ocations), Big Game Liquors in Miami, and Beach Liquors in the Panhandle (multiple ocations).

Florida Rum Society

Hamilton said he expects retail outlets across the state to carry the rum. Part of the goal of the partnership with the Florida Rum Society, he said, is to leverage the group’s influence to persuade more retailers to carry the Hamilton (and Caribbean Spirits) product line. The bottling includes 112 cases, he said, though he didn’t rule out another batch in the future depending on demand. If the store you frequent in Florida doesn’t carry Hamilton rums, or you’d like to request the new blend, ask them to contact the distributor: Progress Wine Group from Opa Locka, (321) 230-4682.

UPDATE: The Florida Rum Society announced an online cocktail contest featuring the new blend, with the winner earning “a hoard” of Hamilton rums. The group has quickly ramped up its activities after forming only in mid-2019. Members began holding in-person gatherings before the pandemic and have continued them online, with Hamilton and other high-profile rum industry veterans, such as Privateer Rum’s Maggie Campbell, joining in.

The Hamilton blend is not the society’s first special bottling. Just last week, a Plantation 2008 single cask rum from Guyana featuring a Florida Rum Society label landed in Orlando. This label release is extremely limited (just 140 bottles) and available at Five Star. There are also a few bottles remaining at Five Star from the exclusive (214 bottles) release in August of a 109.2 proof New England rum from Privateer dubbed Rumdemic. The release marked the return of Privateer’s single barrel program (now known as the Letter of Marque series).

If that’s not enough for Florida rum fanciers, another exclusive release is coming in 2021. The Florida Rum Society Masters Selection from Chairman’s Reserve and St. Lucia Distillers is available for pre-sale at Jensen’s Liquors in Miami. This 115.6 proof blend is expected around April. Shipping and pick-up are both available.

For more on the Florida Rum Society, check out the interview with founder Jay Cocorullo on the Rumcast podcast, episode 14.

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15 things you need to know about Ed Hamilton and Hamilton Rum

As part of the inaugural Miami Rum Congress in February 2019, the “Minister of Rum” (he actually prefers to be called “Administer of Rum”) hosted his first-ever master class at The Mai-Kai in Fort Lauderdale on his Hamilton Rum product line, including a discussion of his journey from Caribbean sailboat adventurer to rum importer and label owner.

Hamilton Rum master class at The Mai-Kai

The hands-on symposium took place in the historic restaurant’s intimate Samoa dining room and included rum and cocktail samples, plus a heaping helping of Hamilton’s wit and wisdom. Here are a few nuggets we gleaned from the presentation:

* After studying chemical and mechanical engineering and getting his college degree, Hamilton worked a job “selling bomb parts” in the mid-1970s. “It really wasn’t something I wanted to base my career on,” he said. When his boss queried him about what he wanted to be doing in five years, he exclaimed: “Go sailing.” Asked how he could make that happen, he replied: “I quit.” He says never spent another day looking for a job after that.

Continue reading “Rum Spotlight: Ed Hamilton brings new West Indies blend to Florida”

Photos: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress

Miami Rum Congress 2019

The inaugural Miami Rum Congress was an unqualified success, a star-studded gathering of rum industry experts that sold out the cozy and picturesque Shane Center in Miami Beach.
GALLERY: Scroll down to see the photos

Rum ambassador Ian Burrell kicks off The Tiki Takeover bartender battle.
Rum ambassador Ian Burrell kicks off The Tiki Takeover bartender battle.

Hosted by Federico Hernandez of The Rum Lab and global rum ambassador Ian Burrell, the event spotlighted many of the world’s top boutique brands while presenting serious discussion of today’s hottest industry issues. The tasting room featured new and exclusive bottles from a number of the most acclaimed producers and distillers, such as Foursquare’s Richard Seale of Barbados.

Other brands and distillers in attendance included Appleton and Wray & Nephew, Banks, Bounty, Caliche, Damoiseau, Deadhead, Don Q, English Harbour, Gosling, Habitation Velier, Hamilton, Hampden Estates, Mezan Rum, Montanya, Monymusk, Mount Gay, Plantation, Pusser’s, Rhum Clément, Rhum J.M., Ron Abuelo, Ron Barceló, Ron Brugal, Ron Centenario, Ron del Barrilito, Ron Diplomatico, Rum Fire, Rum-Bar, Saint Benevolence, Smith & Cross, Santa Teresa, The Scarlet Ibis, Tanduay, and Worthy Park

Author and Latitude 29 owner Jeff "Beachbum" Berry treats guests to a presentation packed with information (and rum cocktails): "Brigands, Barons & Beachcombers - The Many Faces of Planter’s Punch"
Author and Latitude 29 owner Jeff “Beachbum” Berry treats guests to a presentation packed with information (and rum cocktails): “Brigands, Barons & Beachcombers – The Many Faces of Planter’s Punch.”

In addition to the wonderful Foursquare “Exceptional Cask” rums, I was intrigued and excited to get my first taste of outstanding spirits from Plantation (including the elusive Xaymaca), Jamaica’s Monymusk (coming soon to the U.S. market), Hamilton (the rebranded West Indies blend), Venezuela’s Ron Diplomatico (look for the new Distillery Collection), Saint Benevolence (a Caribbean blend that directs all profits to the needy island of Haiti), and Martinique’s Rhum J.M. (the 1996 vintage was perhaps the best rhum agricole I’ve ever had the pleasure of tasting).

I caught several informative seminars, capped off by the South Florida return of author and Latitude 29 barkeep Jeff “Beachbum” Berry, regaling us with “Brigands, Barons & Beachcombers – The Many Faces of Planter’s Punch.” Meanwhile, importer and Ministry of Rum founder Ed Hamilton followed up his first-ever rum tasting at The Mai-Kai on Thursday with a no-holds-barred look at changes in the rum market over the past 25 years. We’ll be posting expanded coverage of both of these talks soon.

Continue reading “Photos: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress”

Miami Rum Congress is in session: First annual event presents top industry experts

Miami Rum Congress 2019

Updated Feb. 21

Some of the biggest names in the spirits world flocked to South Florida for the first annual Miami Rum Congress, a two-day event featuring tastings and educational seminars dedicated to the burgeoning booze that may finally have outgrown its “party like a pirate” image.
Atomic Grog photo gallery, event recap
NEW: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress

Feb. 8-9 – Miami Rum Congress at the Ronald W. Shane Center, 6500 Indian Creek Drive, Miami Beach.
MiamiRumCongress.com: Tickets, schedule, more | ShaneCenter.com
* Facebook:
Main events | Tiki Takeover | After party
The Tiki Times: See all the upcoming events

Miami Rum Congress 2019

About Miami Rum Congress

Rum has forever been touted as the “next big thing,” a more economical and (some would argue) tastier alternative to whiskey in the hearts and glasses of aficionados of brown spirits. But, perhaps to its advantage, rum’s popularity has come at a more slow and steady pace, built from the ground up through an expanding group of devotees, event organizers and well-regarded industry loyalists. All of those folks will converge on Miami Beach to network and learn more about the world’s most diverse spirit.

Rum’s diversified, worldwide appeal is what keeps it near and dear to many. Our 2019 events calendar includes rum gatherings around the globe, from Jamaica to Czechoslovakia to The Netherlands to Madrid. And that’s just the next four months. In the United States, the Rum Renaissance Festival (set for May 17-18 in Coral Gables) has been the torch-bearer since launching in 2009 and deserves credit for being ahead of its time and paving the way for what has followed.

The Rum Lab's 2019 Rum Festival Tour

Miami, always a top market due to its proximity to the Caribbean and historic appreciation for rum, has been a step ahead of the rest of the country. But the word is out. Rum is not only fun, but it’s incredibly diverse and quickly gaining traction as a premium spirit. Smaller boutique festivals have become the norm, appealing to premium tastes.

Enter Federico Hernandez (of TheRumLab.com) and Ian Burrell (the award-winning global “rum ambassador”), who have joined forces to bring South Florida its second major rum festival. It’s clear that the demand is warranted. Tickets are selling briskly and several price points are sold out.

Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)
Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)

Hernandez and Burrell are on the cusp of the explosion of rum festivals worldwide. In 2007, Burrell founded The UK RumFest, widely considered to be the godfather of all rum events around the globe. In the years since, the charismatic ambassador has been on a one-man crusade, traveling to every continent on Earth on behalf of spirits companies and earning the 2018 Spirited Award as Best International Brand Ambassador. The 13th annual UK RumFest is set for Oct. 19-20.

Meanwhile, Hernandez began eyeing the vast U.S. market after launching the Rum Lab as an educational initiative in Puerto Rico in 2007. He has grown his brand to include five boutique rum festivals across American soil, including San Juan (March 2), Chicago (April 27), New York City (June 15), and San Francisco (Sept. 7).

The next logical step for Burrell and Hernandez in their efforts toward the “premiumization and education of rum” is Miami Rum Congress. “After years of attending and hosting rum events, we are combining our experiences and expertise to bring consumers and tradespeople the finest rum event in the Americas,” said Burrell in a press release. “We are bringing in expert guest speakers from around the world so that Miami Rum Congress attendees will not only have the opportunity to taste a wide array of exotic rums but can interact with and learn from top industry experts and thought-leaders. This unparalleled spirit event will be an exciting moment for the industry and monumental in shaping the modern-day rum landscape.”

Miami Rum Congress is the newest addition and the first event of the 2019 rum festival circuit. It’s not hard to lure anyone to sunny Miami Beach in February, but the lineup of VIPs and experts is nevertheless extremely impressive.

Continue reading “Miami Rum Congress is in session: First annual event presents top industry experts”

Photos: Demerara rum flows at The Mai-Kai’s magical retro event featuring The Atomic Grog

The Atomic Grog was pleased to present a special happy-hour talk about “Demerara Rum: The Mai-Kai’s Secret Weapon” during The Mai-Kai Takeover event on Jan. 19, presented by the Magical Tiki Meet-Up and Retro Rekindled.

SEE BELOW: Event photo gallery | Previous: Atomic Grog event preview

Armed with a Zombie, Hurricane Hayward is ready to get started with his talk on Demerara rum
Armed with a Zombie, Hurricane Hayward is ready to get started with his talk on Demerara rum.

A big thanks to sponsor Lemon Hart & Son rum and brand ambassador Miles Maximillian Vrahimis for all the assistance, including the photos below plus the promo materials featured at the event as well as a special Blackpool spiced rum package that was presented to a lucky charity raffle winner. The raffle raised $275 for the Humane Society of Broward County.

The event kicked off at 4 p.m. with an extra hour of happy hour that included our talk in The Molokai bar. There was a full house of close to 100 people on hand for the 30-minute presentation, plus two sample cocktails featuring Lemon Hart’s two traditional Demerara rums.

Lemon Hart 151 is a legendary Tiki cocktail ingredient and one of the world’s most distinctive rums. The Mai-Kai features it in seven of its most flavor-packed (and strong) cocktails, including the Jet Pilot and Zombie. Guests at the Jan. 19 event were treated to a mini version of the 151 Swizzle, a classic that showcases the rich and smoky overproof rum.

Demerara Float samples make the rounds
Demerara Float samples make the rounds.

As a special treat, we also sampled the long-lost Demerara Float, perhaps the best of all the drinks from the 1956 menu that have been retired over the decades. It’s served only at special events, so it was a unique opportunity to try this Don the Beachcomber creation (originally known as the Demerara Dry Float) using Lemon Hart’s 80-proof rum, aka Original 1804.

Historically, this is the rum used by Don the Beachcomber and The Mai-Kai in their mid-century masterpieces that you can still taste at the Fort Lauderdale Tiki temple. Be sure to check out the Yeoman’s Grog (aka Navy Grog), S.O.S. (aka Three Dots and a Dash) and Bora Bora (aka Donga Punch). These days, The Mai-Kai employs the 86-proof Hamilton rum from the same distillery as Lemon Hart, the famed Demerara Distillers in Guyana.

Attendees received my handy checklist documenting all The Mai-Kai cocktails featuring Lemon Hart 151 and Hamilton 86, with the strong warning that I don’t advise trying all 13 in one sitting. Or two. Or three. Take your time and savor them.
RELATED: See all the cocktails featuring Demerara rum at The Mai-Kai

Here are some nuggets of info from the 30-minute talk:

Continue reading “Photos: Demerara rum flows at The Mai-Kai’s magical retro event featuring The Atomic Grog”

The Tiki Times – September 2017 Events Calendar: Texas goes Tiki, Deep South surf rock, rum fests from coast to coast

Dragon Con: The Art of the Tiki

The Tiki Times
The Tiki Times: Archive of past events, monthly recaps
Social media: Follow our Facebook page for updates | Pinterest

SEPTEMBER 2017 TIKI EVENTS CALENDAR
Spotlight events: Texas Tiki Week (Sept 11-17)
Southern Surf StompFest (Sept. 15-17)
Ongoing events | Upcoming events

Sept. 3 – Dragon Con: The Art of the Tiki, a special panel during the 30th annual sci-fi and comic convention in Atlanta. Guests discover how the primitive past of Polynesia influenced pop culture for generations. Moderated by Michael Gordon (Tiki Zombie comics) and featuring artists Shag, Derek Yaniger, Robert Jimenez and Jonathan Chaffin (Horror In Clay mugs).

Dragon Con: The Art of the Tiki
The Art of the Tiki panel at Dragon Con (from left): Robert Jimenez, Jonathan Chaffin, Shag, Derek Yaniger, and Michael Gordon

Sept. 8-9 – California Rum Festival in San Francisco showcasing rums from large, micro and boutique distilleries. The Rum Lab hosts the third annual brand showcase at the SOMArts Cultural Center with industry VIPs such as Roberto Serralles (Don Q Rum, Puerto Rico), Richard Seale (Foursquare Distillery, Barbados), and Bryan Davis (Lost Spirits Distillery, Los Angeles) presenting seminars.

Sept. 9 – Dapper Day Autumn Outing at Disneyland Paris.

Sept. 9 – The Original Tiki Market Place End of Summer Extravaganza in Garden Grove, Calif. Featuring vendors, live Hawaiian entertainment, food, friends, and more at the Garden Grove Elks Lodge.

Sept. 9 – Don’s Tiki Makeke “End of Summer Beachcomber Roundup” at Don the Beachcomber in Huntington Beach, Calif. More than 50 vendors selling their wares, plus authentic Polynesian music and hula dancers, live bands, food and drinks, plus more.
Don's Tiki Makeke

********************* SPOTLIGHT EVENT *********************
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Sept 11-17 – Texas Tiki Week, a celebration of Tiki cocktails and culture in Austin hosted by the local chapter of the United States Bartenders’ Guild. Launched in 2012, the gathering brings together bars, restaurants and brands for an exotic mix of educational, social and philanthropic events. While Texas Tiki Week is centered in Austin, there are satellite events in other cities across the state.
* Press coverage: Austin’s turning into a tropical paradise for Texas Tiki Week

Continue reading “The Tiki Times – September 2017 Events Calendar: Texas goes Tiki, Deep South surf rock, rum fests from coast to coast”

The Hukilau 2016 Day 2 photo recap: Savage Jungle Swimshow, Tiki Tower Takeover, Kickoff Party and Tiki Treasures Bazaar, Shag’s SkyLounge, After Party at Kreepy Tiki

Highlights and photos from the 15th annual Polynesian Pop weekender in Fort Lauderdale. The memorable second day included two special events in the 17th floor Pier Top Ballroom: The Tiki Tower Takeover featuring five top bar teams from around the country; and Shag’s SkyLounge featuring the artist Josh Agle hosting a one-of-a-kind cocktail party. As rum sponsors began pouring samples in the Atrium, the Tiki Treasures Bazaar opened in the with a kickoff party in the Crystal Ballroom.
Day 1: Pre-Party at The Mai-Kai, The Wreck Bar mermaid show

The Hukilau 2016 artwork by Shag

THURSDAY, JUNE 9, 2016
Click for photos:
* 11 a.m. – Tiki: A Story for Bartenders by Humuhumu Trott (The Mai-Kai)
* 11 a.m.-10 p.m. – Registration at Pier 66
* 2 p.m. – Marina the Fire Eating Mermaid’s Savage Jungle Swimshow (The Wreck Bar at the B Ocean Resort)
* 3:30-7 p.m. – Welcome party and Tiki Tower Takeover (Latitude 29, Smuggler’s Cove, Lost Lake, Tiki Mondays With Miller, Fort Defiance)
* 5:30-10 p.m. Tiki Treasures Bazaar Grand Opening and Kickoff Party (Jason Lee and the Black Tides, The Quiet Villagers, King Kukulele)
* 10 p.m. – Shag’s SkyLounge (Shag, DJ Xerox, The Disasternauts)
* 10 p.m.-2 a.m. – After Party at Kreepy Tiki Lounge (Slip and the Spinouts)
Bonus cocktail recipes: Paradise City from Rhum Barbancourt
* The Master Ninja from Beachbum Berry and Latitude 29
* A tribute to Captivation from Martin Cate and Smuggler’s Cove

Humuhumu’s symposium for bartenders, Registration at Pier 66

The Hukilau was graced this year by the presence of Humuhumu Trott, a longtime and prolific Tiki revivalist who has helped keep the true spirit and ideals of the original movement alive for more than a decade. The creator of the essential Critiki and Ooga-Mooga websites presented a special symposium for bartenders, “Tiki: A Story for Bartenders,” at 11 a.m. at The Mai-Kai.
* Official sites: Humuhumu | Critiki | Ooga-Mooga
* Critiki News: The real and the fake: Polynesian culture and how we perceive it

Humuhumu takes the stage at The Mai-Kai for a sold-out symposium for industry professionals. Her talk, which she presents to much acclaim at events large and small, is designed to introduce bartenders to the wider scope of Tiki, with an emphasis on Polynesian Pop culture. (Photo by James McDonald)Humuhumu takes the stage at The Mai-Kai for a sold-out symposium for industry professionals. Her talk, which she presents to much acclaim at events large and small, is designed to introduce bartenders to the wider scope of Tiki, with an emphasis on Polynesian Pop culture. (Photo by James McDonald)
More tips: Click here to see Humuhumu’s story (“Keep The Hukilau going at home) that ran in the event program.

Back at the Hyatt Regency Pier 66, guests begin gearing up for the first full day of The Hukilau. (Photo by Go11Events.com)
Back at the Hyatt Regency Pier 66, guests begin gearing up for the first full day of The Hukilau. (Photo by Go11Events.com)

The Hukilau’s takeover of the Pier 66 began in earnest as hordes of aloha-shirt-wearing villagers arrived and began checking in at the registration desk. Many were excited to receive a goodie bag stuffed with freebies from The Hukilau and its sponsors. “Amazing swag bags! Thank you,” wrote Glenn & Carol from SoCal on the official app.

Villagers are greeted by a special sign and display in the lobby of Pier 66. Many of the Tikis are from the personal collection of artist Will Anders. (Photo by Hurricane Hayward / The Atomic Grog)
Villagers are greeted by a special sign and display in the lobby of Pier 66. Many of the Tikis are from the personal collection of artist Will Anders. (Photo by Hurricane Hayward / The Atomic Grog)

Christie “Tiki Kiliki” White – The Hukilau’s co-creator, co-founder, producer, and organizer – greeted guests on the app: “Kick back and relax. You have a busy night ahead of you. You haven’t seen nothin’ yet!” Meanwhile, some guests posted their progress as they made the trip south. “Hukilau or bust,” Mr Kane wrote in the app. “Leaving Orlando now for Tiki nirvana.” On Facebook, AnnaMarie Khan of Jupiter wrote: “Just spotted a coconut on the shoulder of I-95 – we must be close!”

Jose Villasana and N! Satterfield work the registration booth, distributing tickets and event programs in the Atrium outside the Crystal Ballroom in the main tower building at Pier 66. (Photos by Go11Events.com)
Jose Villasana and N! Satterfield work the registration booth, distributing tickets and event programs in the Atrium outside the Crystal Ballroom in the main tower building at Pier 66. (Photos by Go11Events.com)

The Hukilau’s special swag included a coffee mug, swizzle sticks, matches, sunscreen, sunglasses, and a do-not-disturb door hanger, most featuring Shag-designed artwork. Among the many other items in the themed bag were a Hukilau mug, a Rhum Barbancourt jigger, a Mai-Kai sticker, and an extensive full-color program.

The modern lobby of Pier 66 takes on a Polynesian Pop feel as villagers pick up their special passes and tickets for the day's events. (Left photo by Barb Lawrence, right photo by Jose Villasana)
The modern lobby of Pier 66 takes on a Polynesian Pop feel as villagers pick up their special passes and tickets for the day’s events. (Left photo by Barb Lawrence, right photo by Jose Villasana)

Guests also used the The Hukilau’s official app to ask questions about the schedule as well as seeking, selling and trading event tickets, hooking up with friends, and sharing details about the hotel. There was also a good deal of activity surrounding the new Smuggler’s Cove trading cards, with many villagers quickly getting into the spirit of quickly collecting the full set. Others shared the aloha spirit in other ways: “Some time tomorrow I have a half gallon of barrel aged Zombies I need to share,” Keith Hudgins wrote. “Who’s with me?”

Early arrivals get in the spirit of The Hukilau. (Photo by Go11Events.com)
Early arrivals get in the spirit of The Hukilau. (Photo by Go11Events.com)

Continue reading “The Hukilau 2016 Day 2 photo recap: Savage Jungle Swimshow, Tiki Tower Takeover, Kickoff Party and Tiki Treasures Bazaar, Shag’s SkyLounge, After Party at Kreepy Tiki”

The Hukilau updates: High Tide party, rum sponsor rundown, merchandise preview and photos!

Updated June 30
On sale now: The Hukilau 2016 merchandise by Shag, inspired by The Mai-Kai NEW
Photos: First exclusive day-by-day recap
15-year tributes: Tiki Kiliki’s memories | Video: The first 14 years
Official sites: TheHukilau.com | Facebook: Page and Group | Twitter | Instagram | App

Previous updates:
The East Coast’s longest-running and largest Tiki-themed weekender continues to add special events, merchandise and rum sponsors with less than a month remaining before throngs of retro-loving Tikiphiles descend on Fort Lauderdale. The latest major addition is the The Hukilau’s High Tide, presented by Rhum Barbancourt and taking place during the Friday night festivities at the host Pier 66 hotel.

The Hukilau’s High Tide, sponsored by Rhum Barbancourt

An overlay to the live performances in the waterfront Panorama Ballroom, High Tide is a special event celebrating the high water mark of the weekend and featuring Rhum Barbancourt cocktails by swashbuckling New York City bartender Brian Miller, plus Polynesian small bites from award-winning Atlanta-based celebrity chef Jim Stacy.
Exclusive recipe below: Brian Miller’s Haitian Frolic featuring Rhum Barbancourt
See more below:
* 15 rum sponsors serve up tastings, cocktails
* New merchandise goes on sale (photos)

High Tide takes place from 8 p.m. until 1 a.m. during the live performances by an eclectic lineup of bands (Jason Lee and the R.I.P. Tides, Tikiyaki Orchestra, The Intoxicators) and burlesque/retro entertainers (Angie Pontani, Kitten Deville, Marina the Fire Eating Mermaid, Lila Starlet).

The Hukilau: June 8-12, 2016, at the Hyatt Regency Pier 66 and The Mai-Kai restaurant in Fort Lauderdale.
* Buy tickets, passes | Book hotel | Schedule
* Previous Atomic Grog coverage: Tiki Road Trip announced, Pier 66 and Mai-Kai sold out

Brian Miller of Tiki Mondays With Miller in New York City will be mixing special Rhum Barbancourt cocktails during The Hukilau's High Tide on Friday, June 10.
Brian Miller of Tiki Mondays With Miller in New York City will be mixing special Rhum Barbancourt cocktails during The Hukilau’s High Tide on Friday, June 10.

Existing Friday night passholders can buy wristbands for $35 giving them access to the special Barbancourt cocktails during High Tide (up to eight per person). Cocktails are also available for $10 each. Non-passholders can buy a Friday day pass that also includes the Tiki Road Trip Pool Party (noon-4 p.m.) and Tiki Treasures Bazaar (10 a.m.-8 p.m.) for $129. A Friday night pass is $99 (or $69 without drink bracelet). Stacy’s Polynesian tidbits will be sold à la carte. Hotel bars will also be selling cocktails and non-alcoholic beverages.

Miller, an accomplished Big Apple bartender and brand ambassador, is host of the city’s most celebrated Tiki cocktail event, Tiki Mondays With Miller. He’ll be bringing many of his motley crew with him to The Hukilau to help him with the Rhum Barbancourt pop-up bar, including Ryan “Corporal Captain” Liloia, Jelani “Swabble” Johnson, and Garret “Dr. Funk” Richard. They’ll be pouring four different Tiki cocktails featuring Rhum Barbancourt, a venerable spirit from Haiti that will have a high profile at this year’s event. Miller issued a missive from his pirate’s lair promising “an assortment of temptresses, rogues and scoundrels.” His captain’s orders: “Tortuga ain’t got nuthin on Tiki Mondays With Miller at The Hukilau.”

Miller and an all-star lineup of world-class bartenders (Jeff “Beachbum” Berry, Martin Cate, Paul McGee, St. John Frizell) will also be mixing with Rhum Barbancourt at the sold-out Tiki Tower Takeover on Thursday night. You can sample the distinctive rhums and see them mixed in cocktails Thursday through Saturday outside the Tiki Treasures Bazaar in the brand’s special tasting booth.

Jim Stacy's TV credits include host of 'Offbeat Eats' on the Cooking Channel and 'Deep Fried Masters' on Discovery Channel's Destination America.
Jim Stacy’s TV credits include host of ‘Offbeat Eats’ on the Cooking Channel and ‘Deep Fried Masters’ on Discovery Channel’s Destination America.

As a special treat, Friday’s High Tide event will also include The Hukilau debut of larger-than-life chef Jim Stacy, best known for his appearances on Food Network and the Cooking Channel. Stacy is a renaissance man whose talents include butcher, bartender, chef, touring rock ‘n’ roller and tattoo artist. He cut his teeth in the Atlanta bar and restaurant scene at the Star Community Bar and Starlight Drive-In Theatre, then became a local and national TV food authority. He recently sold the Atlanta-area Pallookaville Fine Foods in preparation for a new concept sure to please fans of traditional Polynesian-themed food and cocktails.

Stacy will soon be opening MoaKai, a full-blown Polynesian/island restaurant spotlighting “classic resort dishes made with Southern soul food ingredients.” Expect the themed Atlanta eatery to include such creative, taste-tempting dishes as lau-lau with collards instead of taro leaves, and poi made with sweet potato. “We’ll be doing a traditional Hawaiian barrel smoked chicken as our specialty with additional emphasis on vegetarian and vegan menu items,” Stacy said in a recent interview. At the High Tide party, Stacy will be cooking up “Polynesian delights featuring Rhum Barbancourt expressions with a soul food twist,” according to the event announcement.

Of course, Stacy’s restaurant will include a Tiki bar, The Barnacled Mermaid. Guests can sample Stacy’s fresh take on tropical mixology on Friday afternoon during the Tiki Road Trip Pool Party along with other top bars from across the country: Porco Lounge & Tiki Room (Cleveland), Foundation Tiki Bar (Milwaukee), Aku Aku (Orlando), and The Happiest Hour and Slowly Shirley (New York City). Stacy is a longtime supporter of The Hukilau who attended last year’s event (see photos). But this will be his first year as a participant. He also featured The Mai-Kai on an episode of Offbeat Eats in January 2015.

Some events sold out, but plenty remain on full weekend schedule

The Hukilau 2016

Interest is high in The Hukilau for its 15th anniversary gathering, which will also celebrate the upcoming 60th birthday of The Mai-Kai. The historic Pier 66, another 60-year-old landmark, is sold out of rooms. But event co-founder and organizer Christie “Tiki Kiliki” White quickly lined up an overflow host hotel, the nearby Hilton Fort Lauderdale Marina Hotel. See our previous report for all the details and book a room now.

Several smaller and in-demand events have sold out, so it’s recommended you buy you tickets and passes now. Events that are already filled to capacity:

Continue reading “The Hukilau updates: High Tide party, rum sponsor rundown, merchandise preview and photos!”

Week in Tiki (March 16-31, 2016): Lost Lake fire and more Tiki bar news, event previews, Lemon Hart rum returning?

The staff at Lost Lake in Chicago recovered from a recent fire with the aid of the local hospitality community.

The Week in Tiki Late March was punctuated by upheaval in the Tiki bar world, including a fire at Lost Lake in Chicago and the confirmed closing of Trader Vic’s in Portland. We also have updates on the upcoming Pacific Seas in Los Angeles and False Idol in San Diego, among others. Event previews include The Atomic Grog’s fifth anniversary party, Ohana: Luau at the Lake, and Tiki Kon. We investigate the rumored return of Lemon Hart, the upcoming Midwest Rum Festival, plus more rum news. Quick sips include Thor joining the Tiki Farm team, a new bar at Disney’s Polynesian Village Resort, a new Tiki-flavored pulp novella, and the aborted end of a re-creation of the voyage of the Kon-Tiki. Regular features spotlight legendary carver Milan Guanko; longtime Tiki entertainer King Kukulele; the historic Tiki bar La Mariana Sailing Club in Honolulu; and the video series Rum Minute. The rum the week, Sailor Jerry, is featured in the Wicked Wahine cocktail.
* Keep up with The Week in Tiki: Facebook page | RSS feed | See past weeks | Archive
* Weekly features: Artist | Band/music | Bar | Website | Rum | Cocktail | Events

TIKI BAR NEWS: Lost Lake hit by fire, Trader Vic’s Portland closing confirmed; changes coming to South Florida’s Kreepy Tiki, Psycho Suzi’s owner honored

The staff at Lost Lake in Chicago recovered from a recent fire with the aid of the local hospitality community.
The staff at Lost Lake in Chicago recovered from a recent fire with the aid of the local hospitality community.

A near tragedy struck acclaimed Tiki bar Lost Lake in Chicago on March 27, when what was originally thought to be a small electrical fire in the kitchen ended up causing extensive smoke damage that kept the year-old establishment closed for weeks. “The Chicago Fire Department put out a fire that was moments away from taking our beloved Tiki bar all the way down – not to mention two apartments upstairs,” Shelby Allison, who runs the bar with Paul McGee, posted on Facebook. “There are lots of very scientific cleaning methods happening at Lost Lake this week, but it could have been so much worse.” According to reports on a A GoFundMe page, the kitchen of the adjoining Thank You restaurant and the front entrance “were completely incinerated” while the bar suffered smoke damage that sadly forced the disposal of the bar’s vast rum collection. Lost Lake, which was recently nominated for a prestigious James Beard Award, received an outpouring of support from the entire Chicago hospitality community in the wake of the fire, from bartenders and bar owners to chefs, distributors, and brands. Bars as far away as Los Angeles also held Lost Lake support events. Allison reported that every member of Lost Lake’s support staff received temporary positions, and many bars hosted special pop-ups to keep the tip-based employees afloat. Special T-shirts were printed, with all profits going to Lost Lake bartenders. The GoFundMe page campaign received 309 donations and raised $20,000 for Lost Lake employee aid.
* More coverage online: Critiki | Time Out Chicago | DNAinfo
* Lost Lake: Official website | Facebook | Twitter | Instagram
Don’t miss: McGee and Allison will return to The Hukilau in June, participating for the second year in a row in the sold-out Tiki Tower Takeover at the Pier 66 hotel in Fort Lauderdale. [2015 coverage]

Trader Vic's Portland

A fire earlier in March had more devastating effects the Portland Trader Vic’s franchise, as reported in the previous edition of the Week in Tiki. The March 2 fire at the medical office above the 8,000-square-foot restaurant burned through most of the ceiling in the bar and dining room, causing damage that would have closed the restaurant for at least eight weeks for repairs, according to reports. Instead, the owner decided that due to mounting debt and high operating costs, he would close permanently. Weeks went by without an official statement from the franchise owner, but on March 21, J. Clayton Hering posted this on Facebook: “It is with a heavy heart that I inform you of the decision to close Trader Vic’s in Portland after four and a half years. This is effective immediately. We can be proud that we provided an excellent entertainment venue to our customers, families, and private parties. Our menu for appetizers, food and drink as well as our atmosphere were a unique addition to the Portland restaurant scene. Our customers enjoyed Trader Vic’s return to Portland because of the fun environment we created which was unique to the city and well received. We thank you for your support over the last four and a half years.” There was no word on what became of the extensive Tiki-themed decor, though in past Trader Vic’s closings most of the major art pieces were returned to the Trader Vic’s corporation. A dozen black walnut dining room tables later turned up on Craigslist. Of the 20 remaining Trader Vic’s locations, only two are in the United States while 18 are overseas. The Atlanta franchise is still going strong after 40 years, while the corporate-owned flagship location has been in Emeryville, Calif., for 44 years. The original Trader Vic’s was opened by Victor Bergeron in Oakland in 1937.
* Why Trader Vic’s closed its Portland location (The Oregonian)

Continue reading “Week in Tiki (March 16-31, 2016): Lost Lake fire and more Tiki bar news, event previews, Lemon Hart rum returning?”

The Week in Tiki (Oct. 5-18, 2015): Tiki Mondays with Miller 2015 finale, Hulaween at The Mai-Kai, world’s best bars honored

The Week in Tiki This week’s Tiki update has a New York City and Halloween bent. Get the latest on Tiki Mondays with Miller, Hulaween at The Mai-Kai, and find out which Tiki establishments are among the world’s 50 best bars. We also have details on the future of the iconic mid-century TWA terminal at JFK International Airport, and a recap of Mod-Palm Springs. Regular features honor master carver and sculptor Gecko; the loungy horror sci-fi sounds of The Jimmy Psycho Experiment; New York City Tiki bar Otto’s Shrunken Head; and the Rated R Cocktails website. The Rum of the Week, Hamilton 86, is featured in the Guyanese Zombie from the late Tiki bar PKNY.
* Keep up with The Week in Tiki: Facebook page | RSS feed | See past weeks | Archive
* Weekly features: Artist | Band/music | Tiki bar | Website | Rum | Cocktail | Events

A Bum crashes the Tiki Mondays with Miller party

Tiki Mondays with Miller: Autumnal Equinox Edition

Tropical mixology’s skurvy dogs will host their final event of the year at Pouring Ribbons in New York City on Monday, Oct. 19. Tiki Mondays with Miller: Autumnal Equinox Edition will also feature a very special guest: Author and Latitude 29 barkeep Jeff “Beachbum” Berry will join swashbuckling barman Brian Miller and company for one last 2015 celebration of rum rhapsodies.

Besides “an assortment of bloody good Tiki tipples,” Miller promises a new limited-edition long-sleeve shirt for this Tiki Monday, emblazened with the motto “Keep Calm & Drink Zombies.” Look for cocktails to include sponsor products such as Rhum Barbancourt, The Real McCoy rum, Atlantico rum, Yaguara cachaca, Black Bottle scotch, Ketel One vodka, and Kappa pisco.

Berry is lingering in the Big Apple after he and Miller helped judge Saturday’s The Art of Tiki: A Cocktail Showdown at the New York City Wine & Food Festival. The Bum was also spotted at the Otto’s Shrunken Head anniversary party (see Tiki Bar of the Week below). We’ll have coverage of the showdown in the next edition of The Week in Tiki.
* Facebook event: Tiki Mondays with Miller: Autumnal Equinox Edition

Appleton Rum specials, cash prizes announced for The Mai-Kai’s 7th Hulaween

Hulaween 2015 artwork by Fred Lammers
Hulaween 2015 artwork by Fred Lammers.

More deadly details have been revealed for the seventh annual Hulaween party at the famous Mai-Kai restaurant in Fort Lauderdale on Friday, Oct. 30. Sponsor Appleton Rum will provide cash prizes for the costume contest, plus sample cocktails and giveaways. In addition, The Mai-Kai’s mixologists will be creating a special Appleton Zombie cocktail. The event is free, with festivities kicking off with happy hour from 5 to 7, then three sets of retro roots and rockabilly tunes by South Florida’s Slip and the Spinouts.

Around 10 p.m., the always creative costumes will be on parade in The Molokai bar. The judges will award $300 cash plus a $50 gift certificate from The Mai-Kai to the best creation. Second place will get $200 and third $100. Other prizes include a Tiki mug and Big Kahuna Pass from sponsor The Hukilau. The Atomic Grog will host happy hour with a special a playlist of eclectic Halloween tunes, including exotica, surf, and garage rock.

“Hulaween 7 – Night of the Zombie” salutes The Mai-Kai’s iconic cocktail as well as the ubiquitous flesh-eating creatures. Established in 1956, The Mai-Kai has been recognized as the best Tiki establishment in the world. It’s known for vintage tropical drinks and food, plus the Polynesian Islander Revue (est. 1961), the longest-running authentic South Seas stage show in the United States, including Hawaii.

Also on The Atomic Grog: See the full event preview

Continue reading “The Week in Tiki (Oct. 5-18, 2015): Tiki Mondays with Miller 2015 finale, Hulaween at The Mai-Kai, world’s best bars honored”