Miami Rum Congress 2022 kicks off full schedule of worldwide rum events

Miami Rum Congress 2022 kicks off full schedule of worldwide rum events

Rum is the ultimate global spirit, produced and consumed in countless countries around the world. So as we recover from the global coronavirus pandemic, it’s only fitting that educational rum tasting events make a big comeback in 2022 after a slow recovery in 2021.
JUMP BELOW: See the full schedule of 2022 rum events

Miami Rum Congress 2022

At least 17 major rum events are set for this year, beginning with this week’s Miami Rum Congress in Miami Beach. Industry VIPs and rum enthusiasts will gather Friday and Saturday, March 11-12, for seminars, tastings and special events at the Hilton Cabana hotel.
Social media recap: Photos, coverage of Miami Rum Congress 2022 UPDATED

This will be the third live Miami event presented by The Rum Lab in association with global rum ambassador Ian Burrell. The first Miami Rum Congress was held in February 2019, featuring two days of tastings and educational seminars, plus after-parties and related events.

The 2020 festivities featured more of the same, drawing many of the rum and cocktail world’s top names to South Florida on Feb. 7-8, shortly before COVID caused the world to come to a screeching halt. The Rum Lab founder and organizer Federico Hernandez made a deft pivot, hosting popular virtual seminars that continue to attract viewers on the online Zavvy Network.

The Hilton Cabana Miami Beach sits on the property that formerly housed the Allison Hotel (1951-2005) and contains nods to the historic location.

Hernandez was able to inch back to normalcy with scaled-down, socially distanced versions of some of his live events in 2021. Following The Rum Lab’s gatherings in New York City (August) and San Francisco (September), the return of the world’s most venerable rum events – The UK RumFest (October) and Miami Rum Renaissance Festival (November) – set the stage for a full slate in 2022.

The 2022 Miami Rum Congress was pushed back from its original February dates due to the last COVID surge, but we remain cautiously optimistic about future events. The rebooted Rum Congress certainly gives us cause for optimism with its roster of top spirits experts and a swank new venue.

The beachside Hilton Cabana occupies a prime location just 5 miles from the heart of South Beach. Built in 2014, the MiMo style 10-story hotel features décor reminiscent of the golden age of 1950s Miami. It includes a stylish ballroom and meeting space in addition to its scenic ocean views.

Miami Rum Congress 2022 seminar with Matt Pietrek

The lineup of guest speakers includes more than 20 experts representing many of today’s top rum brands as well as writers and rum advocates from around the world. They include: Kiowa Bryan (Spiribam), Alexandre Gabriel (Maison Ferrand), Karen Hoskin (Montanya Distillers), Ben Jones (Saint Lucia Distillers), Paul McFadyen (Plantation Rum), Shannon Mustipher (consultant/educator/author), Matt Pietrek (Cocktail Wonk blogger and author), and Roberto Serrallés (Destillería Serrallés).

Among the more interesting seminars on the Friday agenda are “Two Decades of Rum – A Timeline of Rum’s Rise” (11:30 a.m.), “Building and Maintaining A Global Rum Brand” (12:30 p.m.), “Thoughts and Predictions on Rum’s Evolution” (3 p.m.), and “Sustainability Trends and Why They Matter” (4 p.m.).

Saturday is reserved for the VIP Grand Tasting Experience, featuring separate sessions for industry professionals and the general public. Participating brands include Angostura, Appleton, Barcelo, Bonampak, Bounty, Caliche, Chairman’s Reserve, Clement, Coconut Cartel, Copalli, Deadhead, Diplomatico, Don Papa, Don Q, El Dorado, English Harbor, Equiano, Flor de Cana, Holmes Cay, Long Pond, Montanya, Monymusk, Mount Gay, Plantation, Ron Centenario, Rhum J.M., Rum-Bar, Saint James, Smith & Cross, Tanduay, Thrasher’s, Worthy Park, and Wray & Nephew.

Shannon Mustipher prepares cocktails at The Hukilau 2019 in Fort Lauderdale. (Photo by Jim Neumayer)
Shannon Mustipher prepares cocktails at The Hukilau 2019 in Fort Lauderdale. (Photo by Jim Neumayer)

Pre-parties were scheduled for Thursday at two of South Florida’s top cocktail bars, The Broken Shaker and Esotico Miami. Saturday’s after-party will be hosted by Red Rooster Overtown. Tickets for Friday and/or Saturday’s events at the Hilton Cabana range from $45 to $180. Miami Rum Congress is urging all participants and guests to adhere to its COVID health and safety measures, including mandatory masking (except when drinking and eating), recommended vaccinations, and social distancing.

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Miami Rum Congress is in session: First annual event presents top industry experts

Miami Rum Congress 2019

Updated Feb. 21

Some of the biggest names in the spirits world flocked to South Florida for the first annual Miami Rum Congress, a two-day event featuring tastings and educational seminars dedicated to the burgeoning booze that may finally have outgrown its “party like a pirate” image.
Atomic Grog photo gallery, event recap
NEW: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress

Feb. 8-9 – Miami Rum Congress at the Ronald W. Shane Center, 6500 Indian Creek Drive, Miami Beach.
MiamiRumCongress.com: Tickets, schedule, more | ShaneCenter.com
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Miami Rum Congress 2019

About Miami Rum Congress

Rum has forever been touted as the “next big thing,” a more economical and (some would argue) tastier alternative to whiskey in the hearts and glasses of aficionados of brown spirits. But, perhaps to its advantage, rum’s popularity has come at a more slow and steady pace, built from the ground up through an expanding group of devotees, event organizers and well-regarded industry loyalists. All of those folks will converge on Miami Beach to network and learn more about the world’s most diverse spirit.

Rum’s diversified, worldwide appeal is what keeps it near and dear to many. Our 2019 events calendar includes rum gatherings around the globe, from Jamaica to Czechoslovakia to The Netherlands to Madrid. And that’s just the next four months. In the United States, the Rum Renaissance Festival (set for May 17-18 in Coral Gables) has been the torch-bearer since launching in 2009 and deserves credit for being ahead of its time and paving the way for what has followed.

The Rum Lab's 2019 Rum Festival Tour

Miami, always a top market due to its proximity to the Caribbean and historic appreciation for rum, has been a step ahead of the rest of the country. But the word is out. Rum is not only fun, but it’s incredibly diverse and quickly gaining traction as a premium spirit. Smaller boutique festivals have become the norm, appealing to premium tastes.

Enter Federico Hernandez (of TheRumLab.com) and Ian Burrell (the award-winning global “rum ambassador”), who have joined forces to bring South Florida its second major rum festival. It’s clear that the demand is warranted. Tickets are selling briskly and several price points are sold out.

Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)
Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)

Hernandez and Burrell are on the cusp of the explosion of rum festivals worldwide. In 2007, Burrell founded The UK RumFest, widely considered to be the godfather of all rum events around the globe. In the years since, the charismatic ambassador has been on a one-man crusade, traveling to every continent on Earth on behalf of spirits companies and earning the 2018 Spirited Award as Best International Brand Ambassador. The 13th annual UK RumFest is set for Oct. 19-20.

Meanwhile, Hernandez began eyeing the vast U.S. market after launching the Rum Lab as an educational initiative in Puerto Rico in 2007. He has grown his brand to include five boutique rum festivals across American soil, including San Juan (March 2), Chicago (April 27), New York City (June 15), and San Francisco (Sept. 7).

The next logical step for Burrell and Hernandez in their efforts toward the “premiumization and education of rum” is Miami Rum Congress. “After years of attending and hosting rum events, we are combining our experiences and expertise to bring consumers and tradespeople the finest rum event in the Americas,” said Burrell in a press release. “We are bringing in expert guest speakers from around the world so that Miami Rum Congress attendees will not only have the opportunity to taste a wide array of exotic rums but can interact with and learn from top industry experts and thought-leaders. This unparalleled spirit event will be an exciting moment for the industry and monumental in shaping the modern-day rum landscape.”

Miami Rum Congress is the newest addition and the first event of the 2019 rum festival circuit. It’s not hard to lure anyone to sunny Miami Beach in February, but the lineup of VIPs and experts is nevertheless extremely impressive.

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