Importer Ed Hamilton has announced the arrival of a new Hamilton Rum blend bottled for the Florida Rum Society, soon to be available in retail locations across the Sunshine State. Plans call for the rum, a blend of Jamaican and Guyanese rums, to be distributed in 2021 to other states as well.
The first shipment arrived in Orlando on Friday (Dec. 4) from Hamilton’s New York bottling facility, he announced during a Zoom happy hour event that evening. On Thursday, he teased Florida rum lovers with an Instagram post containing the label, announcing that the rum was “on I-75 on the way to Florida.”
The quick arrival pleased the longtime rum connoisseur, author and owner of his own boutique label and import company, Caribbean Spirits. The new rum will be part of Hamilton’s Ministry of Rum Private Collection, containing a similar label but more limited-edition bottlings than his standard Ministry of Rum releases. These include a variety of rum blends sourced from Jamaica, Guyana, St. Lucia and other islands.
He also imports a selections of acclaimed rums from Martinique, including the Neisson, La Favorite and Duquesne labels. Ministry of Rum refers to the website and message board Hamilton launched in the late 1990s that remains an essential reference tool for researching and learning about all rum.
For the Florida Rum Society blend, Hamilton said he went with a modified version of his popular Navy Strength blend, a powerful 114-proof combination of 60 percent Guyana rum and 40 percent Jamaican rum. The new blend is more accessible, clocking in a 45 percent alcohol by volume, or 90 proof. Hamilton said the blend is 65 percent from Demerara Distillers in Guyana and 35 percent from Worthy Park Estate in Jamaica.
Besides the proof and percentages, there’s a slight variation the age of the rum, Hamilton said. The Jamaican component is a 1-year-old rum while the Navy blend contains unaged distillate. The Guyanese rum is the same blend of 2- to 5-year-old rums that Hamilton uses in the Navy Strength bottling, as well as the Hamilton 86 and 151 Guyana rums that are well-known and loved at Tiki bars across the country. Check our in-depth look at Hamilton’s journey in bringing these rums to market, and their use at The Mai-Kai in Fort Lauderdale.
The Florida Rum Society blend promises to be more versatile and just as tasty as the Navy blend, its lower proof and added aging making it more assessable as a sipper and all-purpose mixer. It’s also a higher proof than the similar New York Blend, an 84-proof version of the Navy blend. At 65 percent Demerara, it could also make a fine substitute for Hamilton 86 in cocktails. During the Zoom meeting, Hamilton sipped on one of his favorite easy-to-make highballs, a blend of Hamilton 86, Hamilton Jamaican Pimento Dram, and orange juice. I tried a mix of 1 part dram, 3 parts rum and 6 parts juice, and it was delicious.
The new rum should also work well in classic Tiki cocktails that call for a roughly equal blend of non-overproof Demerara and Jamaican rums, such as the Navy Grog (and Beachbum Berry’s The Ancient Mariner), Pearl Diver’s Punch, and Sidewinder’s Fang. The extra 5 percent ABV will give the drink a boost to help it hew closer to the original rums. In the mid-century heyday, it was not unusual for standard mixing rums to be higher than 80 proof, especially those from Guyana and Jamaica. During the Zoom meeting, I enjoyed a Navy Grog featuring three of Hamilton’s signature rums (see recipe below).
UPDATE: Sarasota Liquor Locker and the rum society’s online shop were the first get the rum. Soon after, it was on its way to Five Star Liquor & Wine in Orlando, Primo Liquors in Broward County (multiple ocations), Big Game Liquors in Miami, and Beach Liquors in the Panhandle (multiple ocations).
Hamilton said he expects retail outlets across the state to carry the rum. Part of the goal of the partnership with the Florida Rum Society, he said, is to leverage the group’s influence to persuade more retailers to carry the Hamilton (and Caribbean Spirits) product line. The bottling includes 112 cases, he said, though he didn’t rule out another batch in the future depending on demand. If the store you frequent in Florida doesn’t carry Hamilton rums, or you’d like to request the new blend, ask them to contact the distributor: Progress Wine Group from Opa Locka, (321) 230-4682.
UPDATE: The Florida Rum Society announced an online cocktail contest featuring the new blend, with the winner earning “a hoard” of Hamilton rums. The group has quickly ramped up its activities after forming only in mid-2019. Members began holding in-person gatherings before the pandemic and have continued them online, with Hamilton and other high-profile rum industry veterans, such as Privateer Rum’s Maggie Campbell, joining in.
The Hamilton blend is not the society’s first special bottling. Just last week, a Plantation 2008 single cask rum from Guyana featuring a Florida Rum Society label landed in Orlando. This label release is extremely limited (just 140 bottles) and available at Five Star. There are also a few bottles remaining at Five Star from the exclusive (214 bottles) release in August of a 109.2 proof New England rum from Privateer dubbed Rumdemic. The release marked the return of Privateer’s single barrel program (now known as the Letter of Marque series).
If that’s not enough for Florida rum fanciers, another exclusive release is coming in 2021. The Florida Rum Society Masters Selection from Chairman’s Reserve and St. Lucia Distillers is available for pre-sale at Jensen’s Liquors in Miami. This 115.6 proof blend is expected around April. Shipping and pick-up are both available.
15 things you need to know about Ed Hamilton and Hamilton Rum
As part of the inaugural Miami Rum Congress in February 2019, the “Minister of Rum” (he actually prefers to be called “Administer of Rum”) hosted his first-ever master class at The Mai-Kai in Fort Lauderdale on his Hamilton Rum product line, including a discussion of his journey from Caribbean sailboat adventurer to rum importer and label owner.
The hands-on symposium took place in the historic restaurant’s intimate Samoa dining room and included rum and cocktail samples, plus a heaping helping of Hamilton’s wit and wisdom. Here are a few nuggets we gleaned from the presentation:
* After studying chemical and mechanical engineering and getting his college degree, Hamilton worked a job “selling bomb parts” in the mid-1970s. “It really wasn’t something I wanted to base my career on,” he said. When his boss queried him about what he wanted to be doing in five years, he exclaimed: “Go sailing.” Asked how he could make that happen, he replied: “I quit.” He says never spent another day looking for a job after that.
What could possibly be better than an Appleton Estate rum tasting at The Mai-Kai? How about the first-ever such event at the historic Polynesian palace hosted by Joy Spence, the longtime master blender for the venerable Jamaican brand synonymous with pure premium rum.
The 50 or so enthusiasts who were lucky enough to score a ticket to the sold-out presentation on Aug. 14 were in for a treat. In addition to four delicious Appleton rums, we enjoyed a complimentary Mai Tai and happy-hour prices on The Mai-Kai’s extensive cocktail and pupu menus.
But the most valuable take-away was undoubtedly the fascinating first-hand information provided by the world’s first female master blender. Her articulate and straightforward delivery, sprinkled with entertaining and whimsical anecdotes, made the rum-tasting experience a true Joy.
Here are some of the many insights we learned from Spence during her hour-long appearance in the Fort Lauderdale restaurant’s Tahiti dining room:
5 things you might not know about Joy Spence
* In her youth, she went to an all-girls catholic school and originally wanted to become a nun. “But I’m an only child, and when I told my mother I wanted to become a nun she marched down to the school and told the principal that she needs grandchildren.” Luckily for Appleton Estate and Jamaican rum devotees worldwide, she never joined the convent.
* Spence went to college to become a doctor, but she ended up concentrating on her passion for chemistry. When it came time to get some industry experience, she joined Tia Maria as a research chemist. At this time, the company that makes the dark Jamaican liqueur was located right next to J. Wray & Nephew, which makes Appleton Rum.
* She was bored at Tia Maria and always noticed the action at the “happening place” across the road, so in 1981 she sent a resume and set up an interview. “They told me right up front that there were no vacancies,” she said, but two weeks later they offered her a new position as chief chemist because they were so impressed with her resume. Despite the salary being less than her current job, she left Tia Maria and the rest is rum history.
* As chief chemist, Spence worked closely with the master blender, Owen Tulloch. “I became very fascinated with what he was doing in his private room,” she said, and her curiosity led her to knock on his door and find out. Spence recalled: “He started to test me and said ‘you have amazing sensory skills. You’ll become an excellent blender one day.’ So he took me under his wing and I studied with him for 17 years. When he retired, my bosses took a very bold move to appoint me as the master blender. No other woman had ever been given that position in the entire spirits industry. They actually got a lot of flack for it, but they knew what they were doing. My whole life changed after that.”
* The first rum she oversaw as master blender was the Appleton Estate 250th Anniversary release in 1999. She said her knees where shaking during the process. She wasn’t sure how it would be received, “but I got an excellent reaction” and “that gave me the strength and courage to continue and make the other blends that we now have in our portfolio.”
12 things we learned about how Appleton Estate rum is made
* Appleton Estate, est. 1749, is located in the lush and tropical Nassau Valley. “Believe it or not, it rains every day at 2 p.m., so we don’t have to worry about irrigation,” Spence said. This rainfall feeds the limestone springs beneath the ground, as well as the robust sugar cane crop.
* The estate grows 10 varieties of sugar cane year-round. The crop is harvested between January and May and crushed to yield juice. The juice is then boiled, resulting in crystals of sugar suspended in molasses. A massive centrifuge separates the two. The sugar is sold, and the leftover molasses is pumped over to the distillery, becoming the starting material for the rum.
* The limestone springs – which produce a distinctive turquoise blue water with “a nice soft, sweet taste” – are Spence’s favorite part of the estate. “When I’m feeling depressed and down, I take a glass of Appleton Estate Reserve, drive over to the water source, sit on a rock, and enjoy the beauty of the springs. I sip the Reserve, and by the time my glass is finished, all my troubles have been washed away and I’m ready to go back and face the problems of the distillery.” This unique spring water is added to the molasses.
Established in 1956, The Mai-Kai is a national historic landmark with many iconic features that guests see every time they visit, from the Polynesian Islander Revue, to the distinctive design and decor, to the gracious staff.
But there’s one key element to the experience that you rarely ever see, but almost always taste: The rums of The Mai-Kai. Using tropical drink recipes that can be traced directly back to Don the Beachcomber’s 1930s-era classics, the behind-the-scenes bartenders follow generations-old methods of mixing rum cocktails.
Hurricane Hayward of The Atomic Grog will take guests of The Hukilau 2019 on an virtual journey to the Caribbean to learn about the key rums and styles that have dominated The Mai-Kai’s acclaimed cocktails for more than 60 years. This includes an intimate class for bartenders and enthusiasts at the Pier Sixty-Six hotel, and an interactive symposium on stage at the Polynesian palace in Fort Lauderdale.
Here are the details on both events:
The Rums of The Mai-Kai: The Classic Tiki Template Saturday, June 8, at Pier Sixty-Six Hotel & Marina Okole Maluna Cocktail Academy class in the Commodore Room, 2 p.m. to 3:30 p.m.
Don the Beachcomber’s groundbreaking use of multiple rums in a single cocktail is crucial to the style that came to be known as Tiki. Nearly 90 years later, that exact same blending of spirits is still practiced today at The Mai-Kai. Hurricane Hayward of The Atomic Grog blog will guide hands-on lessons on how the flavors from different Caribbean islands are used in concert to create some of the world’s most famous rum rhapsodies. Put these practices to use to make your home bar sing. Special guest “professor” Stephen Remsberg, famed rum historian and collector, will share his knowledge and a few treats from his collection.
Another special treat: Students will shake up cocktails using sponsor rums and actual Mai-Kai ingredients. The restaurant will provide us with ample quantities of several classic drinks, sans rums, for our mixing pleasure. Also, there will be raffles held throughout the class with an assortment of door prizes, including signed books and barware from Cocktail Kingdom’s Beachbum Berry Collection.
All class members are also invited to The Mai-Kai on Sunday for special events that include rare “lost cocktails” from The Mai-Kai’s 1956 menu, plus reserved seats for an on-stage rum presentation by Hurricane Hayward and Matt Pietrek, aka Cocktail Wonk. Select students will participate in the symposium while a group of others will receive an exclusive, private tour of The Mai-Kai’s back bar and historic rum collection. Free shuttle will run betwen The Hukilau hotels and The Mai-Kai from 11:30 a.m. until around 5 p.m.
BUY TICKETS: Class sizes are limited, so act now before this sells out. Tickets for all Okole Maluna Cocktail Academy classes cost $49 plus fee, and include a special series of barware (rum sippers, spoons, muddlers, strainers, and a flask) created especially for students by Tiki Diablo. Participants get one item per class, plus the many rum samples, cocktails, and door prizes mentioned above.
The Rums of The Mai-Kai: From the Back Bar to Your Glass Sunday, June 9, at The Mai-Kai The Mai-Kai Grand Finale, noon to 4 p.m., featuring live music in The Molokai bar by Skinny Jimmy Stingray. Symposium in the main dining room at 1:30 p.m.
Take a deep dive into the historic rum collection of the legendary Polynesian restaurant with Jim “Hurricane” Hayward of The Atomic Grog blog and special guest Matt Pietrek, rum expert and author of the award-winning Cocktail Wonk blog. Discover new information on The Mai-Kai’s connection to Tiki cocktail forefather Don the Beachcomber through the rums they have in common. Includes an interactive, multimedia presentation and rare “lost cocktails” from the archives, as we enjoy The Mai-Kai before it opens to the public.
Bartenders who hope to gain bragging rights in the Tiki cocktail world have until Monday, Jan. 14, to enter a new regional competition and earn a chance to compete in the finals this summer at Tiki Kon in Portland. Bonus recipe:Jamaican Bad Decisions, the 2018 winning cocktail
The Iron TikiTender competition has expanded this year and will hit the road to select the finalists for its fourth throwdown, won last year by Jeanie Grant of Pagan Idol in San Francisco. The first of these regionals will be held on Feb. 16 during the second annual Inuhele Tiki weekender in Atlanta. * Facebook event
The link above includes the official rules. Recipes must be based on the classic Hurricane and include sponsor BG Reynolds Syrups. Bartenders must work in one of 12 southern states.
The three competitors in the Atlanta competition will be selected on Jan. 21. The competition will be held during Inuhele at the Atlanta Marriott Century Center and include three challenges: Speedy Classics to Spec, Garish Garnish, and Mystery Ingredient.
Inuhele: Atlanta’s Tiki Weekend, which debuted last February as a one-day home bar tour, has expanded in 2019 to a three-day weekend of bar-hopping, panels, bands, demos, networking and more. Headquartered at the Marriott, Inuhele (which fittingly means “cocktail journey”) will feature a Friday night bar crawl to the venerable Trader Vic’s plus new venues Tiki Iniki and Tiki Tango.
Panelists include cocktail legend Brother Cleve, artist Derek Yaniger, rum expert Paul Senft and Inuhele organizer Jonathan M. Chaffin of Horror In Clay, the Atlanta-based purveyor of horror, Tiki, and sci-fi themed barware and accessories.
The Iron TikiTender competition will serve as opening act to musical headliners Kinky Waikiki and The Mystery Men on Saturday night. Deluxe and VIP tickets are already sold out, so act now and don’t miss out.
Launched at Tiki Kon 2014, Iron Tikitender is produced by Blair Reynolds, creator of BG Reynolds Syrups. The event returned to Tiki Kon last year after a two-year absence. Grant emerged victorious after doing battle with fellow finalists Kelly Merrell (Trader Sam’s Enchanted Tiki Bar) and Mark Hooper (Arkansas-based bartender and Tiki ninja). Hosted by Reynolds with commentary by Ray Wyland (Tiki With Ray) and Jason T. Smith (Tiki treasure hunter), the contest was a spectacle that drew hundreds of Tiki cocktail fans to the main ballroom of the Red Lion Hotel.
From the ashes of the Week in Tiki (and, later, the Month in Tiki) rises The Tiki Times. Still ambitious, but more practical, this monthly guide to what’s going on across the world of Tiki culture will hopefully be a definitive resource of where to find special events that touch on topics of interest to many Tikiphiles. You’ll find all the major Tiki festivals, plus smaller gatherings along with events that scratch our itch for rum and cocktails, surf and rockabilly music, mid-century modern design, even Disney. And don’t forget authentic Polynesian culture, the well from which Tiki springs. The biggest will get extended coverage as “spotlight events.” Social media:Follow our Facebook page for daily news updates Pinterest | Coming soon: Twitter and Instagram
July 6-9 – Exotica 10 Years After featuring the finest in surf, garage and roots music in venues throughout Chicago.
July 8 – Tiki Night at The Egyptian Theater in Hollywood. The American Cinematheque’s 13th annual Tiki Night event starts at 1:30 p.m. with a Tiki marketplace and continues into the evening with an exclusive screening of the 1994 film Rapa Nui. The day’s activities include live music by King Kukulele and the Friki Tikis, performances by the Polynesian Paradise Dancers, Tiki vendors, the Aloha Fridays food truck, and craft Tiki cocktails. * More info | Facebook event
July 9 – Surfin’ Sundays at the Huntington Beach International Surfing Museum. A free, all-ages summer concert series at the Huntington Beach Pier in Southern California. Featuring The MuerTones, Durango 66, Tequila Worms, 3 Balls Of Fire, Driving Guitars (The Ventures tribute), and The Breakaways.
July 14-15 – Spirit of Tiki Cocktail Festival in London. This second annual event brings the tropical atmosphere of the South Pacific to Regent’s Park for a celebration of Tiki culture with a focus on rum and exotic cocktails. Includes Tiki art, performances, music (including British singer Andy Abraham) and food. Organized by Mahiki bar manager Georgi Radev, rum enthusiast Roger Barnes and global rum ambassador Ian Burrell. * Facebook page | Press coverage (The Spirits business)
July 15- Tiki Makeke at Don the Beachcomber in Huntington Beach, Calif. More than 60 vendors selling their wares, plus authentic Polynesian music and hula dancers, live bands, food and drinks, plus more. Live music by The Hula Girls.
July 15 – Tiki Run in St. Paul, Minn., featuring races (5k, 10k, half marathon, etc.), costume contest, and post-race party. * Facebook page
Late March was punctuated by upheaval in the Tiki bar world, including a fire at Lost Lake in Chicago and the confirmed closing of Trader Vic’s in Portland. We also have updates on the upcoming Pacific Seas in Los Angeles and False Idol in San Diego, among others. Event previews include The Atomic Grog’s fifth anniversary party, Ohana: Luau at the Lake, and Tiki Kon. We investigate the rumored return of Lemon Hart, the upcoming Midwest Rum Festival, plus more rum news. Quick sips include Thor joining the Tiki Farm team, a new bar at Disney’s Polynesian Village Resort, a new Tiki-flavored pulp novella, and the aborted end of a re-creation of the voyage of the Kon-Tiki. Regular features spotlight legendary carver Milan Guanko; longtime Tiki entertainer King Kukulele; the historic Tiki bar La Mariana Sailing Club in Honolulu; and the video series Rum Minute. The rum the week, Sailor Jerry, is featured in the Wicked Wahine cocktail. * Keep up with The Week in Tiki: Facebook page | RSS feed | See past weeks | Archive * Weekly features: Artist | Band/music | Bar | Website | Rum | Cocktail | Events
TIKI BAR NEWS: Lost Lake hit by fire, Trader Vic’s Portland closing confirmed; changes coming to South Florida’s Kreepy Tiki, Psycho Suzi’s owner honored
A near tragedy struck acclaimed Tiki bar Lost Lake in Chicago on March 27, when what was originally thought to be a small electrical fire in the kitchen ended up causing extensive smoke damage that kept the year-old establishment closed for weeks. “The Chicago Fire Department put out a fire that was moments away from taking our beloved Tiki bar all the way down – not to mention two apartments upstairs,” Shelby Allison, who runs the bar with Paul McGee, posted on Facebook. “There are lots of very scientific cleaning methods happening at Lost Lake this week, but it could have been so much worse.” According to reports on a A GoFundMe page, the kitchen of the adjoining Thank You restaurant and the front entrance “were completely incinerated” while the bar suffered smoke damage that sadly forced the disposal of the bar’s vast rum collection. Lost Lake, which was recently nominated for a prestigious James Beard Award, received an outpouring of support from the entire Chicago hospitality community in the wake of the fire, from bartenders and bar owners to chefs, distributors, and brands. Bars as far away as Los Angeles also held Lost Lake support events. Allison reported that every member of Lost Lake’s support staff received temporary positions, and many bars hosted special pop-ups to keep the tip-based employees afloat. Special T-shirts were printed, with all profits going to Lost Lake bartenders. The GoFundMe page campaign received 309 donations and raised $20,000 for Lost Lake employee aid. * More coverage online: Critiki | Time Out Chicago | DNAinfo * Lost Lake: Official website | Facebook | Twitter | Instagram Don’t miss: McGee and Allison will return to The Hukilau in June, participating for the second year in a row in the sold-out Tiki Tower Takeover at the Pier 66 hotel in Fort Lauderdale. [2015 coverage]
A fire earlier in March had more devastating effects the Portland Trader Vic’s franchise, as reported in the previous edition of the Week in Tiki. The March 2 fire at the medical office above the 8,000-square-foot restaurant burned through most of the ceiling in the bar and dining room, causing damage that would have closed the restaurant for at least eight weeks for repairs, according to reports. Instead, the owner decided that due to mounting debt and high operating costs, he would close permanently. Weeks went by without an official statement from the franchise owner, but on March 21, J. Clayton Hering posted this on Facebook: “It is with a heavy heart that I inform you of the decision to close Trader Vic’s in Portland after four and a half years. This is effective immediately. We can be proud that we provided an excellent entertainment venue to our customers, families, and private parties. Our menu for appetizers, food and drink as well as our atmosphere were a unique addition to the Portland restaurant scene. Our customers enjoyed Trader Vic’s return to Portland because of the fun environment we created which was unique to the city and well received. We thank you for your support over the last four and a half years.” There was no word on what became of the extensive Tiki-themed decor, though in past Trader Vic’s closings most of the major art pieces were returned to the Trader Vic’s corporation. A dozen black walnut dining room tables later turned up on Craigslist. Of the 20 remaining Trader Vic’s locations, only two are in the United States while 18 are overseas. The Atlanta franchise is still going strong after 40 years, while the corporate-owned flagship location has been in Emeryville, Calif., for 44 years. The original Trader Vic’s was opened by Victor Bergeron in Oakland in 1937. * Why Trader Vic’s closed its Portland location (The Oregonian)
It’s a rum enthusiast’s dream: Seven days of nothing but tasting hundreds of rums and cocktails in sunny Miami, learning about the colorful history and culture that envelop every aspect of the industry.
But the sixth annual Miami Rum Festival also revealed a key component of rum’s burgeoning success: It’s rare for an industry to simultaneously embrace both tradition and innovation, giving upstarts equal footing with the industry’s revered giants. In the world of rum, this is possible, and it was on full display in late April.
The vibe and weather were perfect as attendees soaked up both the atmosphere and complimentary cocktails with equal gusto. Rum fest organizers Robert A. Burr and Robin Burr, along with son Robert V. Burr, chilled out and entertained guests as if they were hosting an informal backyard party at their home. At the time, I thought the Burrs were enjoying the calm before the storm, but a storm never arrived. The weather was perfect all week (clear and sunny days, mild nights), and the festival seemed to run without a hitch.
Fueled by the first Miami Cocktail Week, mixologists upped their game at the 2014 Miami Rum Renaissance Festival in April, presenting new and classic drinks with a modern flair. From the full week of events hosted by area bars, to the three-day Grand Tasting exhibits attended by more than 10,000 enthusiasts, there were plenty of opportunities to sample some of the best rum drinks being created today.
It’s fitting that the first event of the week was held at Miami Beach’s The Broken Shaker, one of the most acclaimed cocktail bars in South Florida. But this was not just an ordinary evening at the funky indoor/outdoor bar, which would have been just fine. I did manage to squeeze in one of the establishment’s carefully hand-crafted rum cocktails before I left, but the main attraction of the evening was the pop-up bar sponsored by Plantation Rum and featuring mixologists from Caña Rum Bar in Los Angeles. [See the flyer]
There were four complimentary drinks [see menu] expertly mixed by Daniele Crouch and Matt Robold, aka Rumdood. This was no easy task considering the temporary bar set up on the patio, not far from the pingpong table and quite a distance from any traditional bar fixtures and plumbing. But the drinks were spot-on, made to order and consummately garnished. This pair deserves an award for most impeccably produced drinks under strenuous circumstances. I noticed Rumdood sweating in the Miami heat, but he and Daniele never lost their cool. My only complaint would be that they ran out of their homemade peach cordial before I could try the Gypsy Cab cocktail, which got high marks from the folks I talked to.
Of all The Mai-Kai’s legendary tropical drinks, one of the very best was never available to the general public. Rather, the Big Bamboo is believed to have been an exclusive treat for members of the Okole Maluna Society, whose challenge was to try every cocktail on the extensive menu.
Okole Maluna (translation: “Bottom’s Up,” a traditional Hawaiian toast) was a club The Mai-Kai operated in 1958-59 to promote its fledgling new bar, The Molokai, and at the same time gain customer loyalty and goodwill. Prospective club members received a special menu on which they charted their progress, and a membership card when they checked off every drink.
Loyalty clubs were common in Tiki bars of the mid-century, when competition was fierce. “Most places had five to seven high-end Tiki places in their downtowns,” tropical drink guru and author Jeff “Beachbum” Berry told Tales of the Cocktail for a recent article. “So how do you keep people coming back to your place as opposed to all of the other places that are trying to compete with you? A loyalty program.”
Berry, who also owns and operates Beachbum Berry’s Latitude 29 in New Orleans, first revealed the story of the Okole Maluna Society in his excellent chapter on The Mai-Kai and original mixologist Mariano Licudine in his seminal 2007 book, Sippin’ Safari, which was recently re-released as an enhanced 10th anniversary edition. “You were eligible to join after you’d ordered every one of the 48 drinks on the menu, whereupon you received a personalized bamboo cup filled with a Mariano original called the Big Bamboo – a ‘secret’ drink which he only made for Society members,” Berry wrote.
The Tales of the Cocktail article traces the history of loyalty clubs from the Okole Maluna Society up through popular present-day programs at Tonga Hut in Los Angeles, Smuggler’s Cove in San Francisco, and elsewhere. “Anything that engages customers and make them feel more special and part of a club is a good thing,” Berry said. “That ‘Aloha spirit’ is very important. That’s what a loyalty program helps foster.”
But while The Mai-Kai is renowned for its outstanding hospitality and service, the Okole Maluna Society was shut down after only two years, most likely because it was too popular. Author Tim “Swanky” Glazner details the creation and quick demise of the club in his much-anticpated book, Mai-Kai: History and Mystery of the Iconic Tiki Restaurant (2016, Schiffer). In the chapter “Okole Maluna Society: A Drinking Competiton,” Glazner reveals the lengths to which customers would go to overindulge. Check out this blog post that includes exclusive photos from the book.
In a frenzy to become “president” of the society by being the first to finish the menu, some guests may have gone a little too far, Glazner wrote. One regular camped out at a nearby hotel, completing the task in just three nights. For his accomplishment, he had his portrait painted on black velvet by noted artist Eric Askew and hung as a centerpiece of a display of member mugs behind the Surfboard Bar.
In the interest of keeping interest in the club going, he agreed to keep his accomplishment secret so others could make a bid for the presidency. “I think we killed a few people,” manager Bob van Dorpe told Glazner. Though the society was a huge success for those two years in the restaurant’s infancy and helped boost the popularity of the cocktails, it was decided that perhaps it was not a good idea to encourage guests to consume them so quickly, Glazner wrote in the book.
Glazner’s account of the Okole Maluna Society contains one distinct difference than Berry’s, however. According to his sources, the name of the secret drink given to members upon completion of the regular menu was called the Okole Maluna. It’s unclear if this was a distinctly different drink than the Big Bamboo that Berry revealed in Sippin’ Safari, or perhaps just a different name for the same recipe. Photos and artwork (see below) show a stylized bamboo mug, and the only menus on which the cocktail was featured appear to be the special Okole Maluna Society cards created for The Molokai bar (see above).
One thing is clear, however, as Berry explains in his book: Big Bamboo is the predecessor to one of The Mai-Kai’s signature cocktails, Mara-Amu. Containing most of the same ingredients, the Mara-Amu just a bit milder.
By all accounts, both cocktails were original recipes by Licudine, The Mai-Kai’s “Houdini of the liquids” who created the drink menu when the restaurant opened in 1956. Most of the others were Licudine’s take on classics by tropical drink pioneer Don the Beachcomber, for whom he worked during the prior decades in both Los Angeles and Chicago. Many of these drinks and recipes remain exactly as he left them when he retired in 1979. Licudine passed away in 1980.
So assuming you’ve done your duty and sampled all the other drinks on the menu, you’re now an approved member of the Okole Maluna Society and eligible to enjoy this lost classic.
July 2018 update: The Big Bamboo was one of the last of The Mai-Kai’s “lost cocktails” to come out of retirement when it appeared during a special event at The Hukilau in June. Participants in Hurricane Hayward’s Okole Maluna Cocktail Academy class, “How to Mix Like The Mai-Kai,” were given the exclusive privilege of ordering the drink during the Sunday finale in The Molokai bar.
(Atomic Grog photos, June 10, 2018) Students from The Atomic Grog class not only received the exclusive Big Bamboo, which was being served to the public for the first time since the late 1950s. They earned their own Okole Maluna Society card and a free tour of the restaurant’s historic art and architecture from author Swanky himself (pictured with Hurricane Hayward in The Molokai bar). You can pick up a signed copy of his book in The Mai-Kai Trading Post’s new online store.
Okole Maluna Society review and rating
Flavor profile: Gold and dark rums, passion fruit with bitter and sour nuances.
Review: Very well balanced, sweet and full of big flavors similar to Don the Beachcomber’s 1950 Zombie.
Ancestry: Big Bamboo was believed to be a special Mai-Kai cocktail available only to members of the Okole Maluna Society after they had ordered every other drink on the menu. It evolved into the milder Mara-Amu, which remains a favorite on the menu and features its own distinctive mug.
Bilge: There’s little information about the special mugs that were used for the Big Bamboo. Mai-Kai historian Tim “Swanky” Glazner provided the photo at right that shows the case where it’s believed they were kept. Aside from the photo and artwork above, we’ve been unable to find a trace. It joins the long list of sought-after Mai-Kai collectibles. If you find one, please let us know.
Agree or disagree? Share your reviews and comments below!
* 1/2 ounce fresh-squeezed lime juice * 1/2 ounce fresh-squeezed orange juice * 1/2 ounce grapefruit juice * 1/2 ounce passion fruit syrup * 1/2 ounce dark Jamaican rum * 1 ounce gold Cuban rum (or sub Virgin Islands rum) * 2 dashes Angostura bitters * 4 ounces (1/2 cup) crushed ice
Put everything in a blender or spindle mixer and blend at high speed for exactly 5 seconds. Pour into a bamboo mug or tall glass. Garnish with a mint sprig.
From the personal notebook of Mariano Licudine, circa 1960.
We like to make a larger version by just doubling the proportions. For a slightly modified version, check out Chemistry of the Cocktail.
Notes and tips for home mixologists
* As usual, fresh juices are essential. I prefer all-natural white grapefruit juice with no sugar added. When white grapefruit is out of season, The Mai-Kai uses red or pink grapefruit, but always fresh squeezed from nearby Florida groves. The Mai-Kai has always used distinctive Florida citrus, which gives its cocktails a rich and fresh flavor. It’s sourced locally and 100 percent non-pasteurized. The lime juice is a unique blend, with Key lime juice dominating the sour and tart flavor. I recommend a specific blend if you want to duplicate The Mai-Kai flavor. * Tiki Central: Click here for a full guide to the juices used at The Mai-Kai
* Inspired by the artwork included in Sippin’ Safari and shown above, we included a garnish of fresh mint, which adds a great additional element with the smell arousing the senses and enhancing the drink. One other tip: Gently slap the mint against your hand to release its aromatics before inserting into the glass. The Mai-Kai also used mint when the drink made a rare appearance at The Hukilau 2018 (see photos above).
About those rums …
In September 2016, we were honored to be asked by author Tim “Swanky” Glazner to help celebrate the release of his book Mai-Kai: History and Mystery of the Iconic Tiki Restaurant by making cocktails for his special guests during a party at a Fort Lauderdale hotel. The Sept. 16-17 festivities also included a walking tour and special on-stage presentation by Glazner at the restaurant, plus the return of two lost cocktails (Hanalei Bay and Dr. Fong) that had not been served in decades.
As it turns out, the key to the outstanding flavors in Big Bamboo are the specific rums called for in the original recipe. Unfortunately, neither is currently available. A quality dark Jamaican rum with a bit of funkiness makes this cocktail really shine. Appleton, which is featured in many of The Mai-Kai’s signature cocktails, sponsored the September event and contributed several bottles for the party. While not as bold and funky as some other options, both the Signature and Reserve blends are s full of flavor and complexity, a fine choice for this cocktail. Appleton was recently pressed into service due to the unavailability of Kohala Bay, the direct descendant of the Dagger brand that was likely featured in the original. Click here for the story of Kohala Bay and Dagger, plus many suggested substitutions.
Cuban rum is even harder to find, at least for now. Formerly contraband in the United States thanks to the longtime embargo, it’s now trickling into the states after travel was recently opened up and rum was allowed to pass through customs in small amounts. In the years prior to Fidel Castro’s rule, this superb rum was featured at The Mai-Kai. Check out this photo of historic Cuban rum from the 1950s that still lines the upper shelves of The Mai-Kai’s back bar, spotted during a 2011 bar tour. If you can track down a bottle of Havana Club or another Cuban brand, by all means use it. My supply of Añejo Años (see photo above) is dwindling, but more recently I secured a bottle of Añejo Especial, another outstanding gold rum from Havana Club. For the party, I sought something that replicated those same flavors. There are many gold rums made in the Spanish style similar to Cuban, but the one that made sense in terms of both cost and taste was Ron Barcelo Añejo from the Dominican Republic. Among the many other choices are Virgin Islands rums such as Cruzan Estate Dark, Nicaragua’s Flor de Caña, plus Puerto Rico’s Bacardi Añejo, Bacardi 8, and Barrilito 3 Star. If you have any questions about the quality or taste of rums, a great resource is Robert Burr’s Rum Guide, which includes tasting notes and information on hundreds of fine rums from around the world. Burr also founded and produces the annual Rum Renaissance Festival.
When compared head-to-head, a Big Bamboo containing Kohala Bay and Havana Club is head and shoulders above any other options. While there are many other rum choices, it’s obvious that The Mai-Kai’s “Houdini of the liquids,” Mariano Licudine, knew best when he created this classic.
Like an ugly stepchild, The Hukilau cocktail at The Mai-Kai is often shunned in favor of its more glamorous siblings. But don’t underestimate this newcomer. It’s one of the more accessible strong drinks and worthy of inclusion on the iconic menu.
The Hukilau was added to the menu in the fall of 2006, named in a contest by attendees of the fifth annual Polynesian Pop festival of the same name. But the contest was merely to name the drink. The actual recipe came from an in-house source and was selected by owner Dave Levy.
We’ve been unable to confirm the drink’s exact creator, but it’s obviously a close relative of both the Mutiny and Black Magic (see photo). All three are served in large snifter or goblet glasses, appear on the strong menu and share many of the same ingredients. We like to call them the “Holy Trinity” of Mai-Kai large-format drinks.
Recently, however, The Hukilau lost one of the defining characteristics of the trinity. In early 2016, the recipe was tweaked to remove the “splash of coffee” that had been touted on the menu since its debut. This was done to offer guests who prefer a non-caffeinated cocktail a chance to enjoy one of these signature drinks. There were apparently frequent requests to “hold the Joe.”
The Hukilau is also a bit sweeter than its siblings. It’s perfect for those who may not care for the flavor of coffee and who like their drinks more tart than exotic and spicy. And it’s also a fine way to honor an event that has called The Mai-Kai home since 2003.
The official menu description THE HUKILAU
The official drink of The Hukilau, an event held yearly at The Mai-Kai, is full flavored with a splash of Appleton Rum.
Okole Maluna Society review and rating
Flavor profile: Passion fruit, tart juices, honey and exotic sweet flavors.
Review: A sweeter and coffee-free alternative to The Mai-Kai’s similar large-format drinks. A smorgasbord of juices and Appleton rum shine through the sweetness to create a perfect balance of flavors.
Ancestry: Added in 2006, The Hukilau is the newest original cocktail on The Mai-Kai’s current menu. The recipe was adjusted in 2016 to remove the coffee and add a secret mix that dates back to the early days of Tiki and Don the Beachcomber.
Bilge: The Hukilau is one of four Mai-Kai cocktails that specifically call for Appleton rum (along with the Shark Bite, Mai-Tai and Special Reserve Daiquiri). No other rum brand is mentioned by name on the current menu.
Agree or disagree? Share your reviews and comments below!
NEW:Tribute to The Hukilau at The Mai-Kai By The Atomic Grog (version 2.5, updated August 2018)
* 2 ounces fresh-squeezed orange juice * 1 1/2 ounces fresh-squeezed lime juice * 1 1/2 ounces fresh-squeezed lemon juice * 1 ounces fresh grapefruit juice * 1/2 ounce rich honey mix * 1 1/2 ounces passion fruit syrup * 1 1/2 ounces light Puerto Rican or Virgin Islands rum * 2 ounces Appleton rum * 1/2 ounce Mariano’s Mix #7 (see below)
Blend with up to 1 1/2 cups of crushed ice in a top-down mixer for at least 8 seconds, or until frothy. Pour into a large snifter glass or goblet with more crushed ice to fill.
NEW:Tribute to The Hukilau at The Mai-Kai By The Atomic Grog (version 2.0, updated August 2018)
* 2 ounces fresh-squeezed orange juice * 1 1/2 ounces fresh-squeezed lime juice * 1 1/2 ounces fresh-squeezed lemon juice * 1 ounces fresh grapefruit juice * 1/2 ounce rich honey mix * 2 ounces passion fruit syrup * 1 1/2 ounces light Puerto Rican or Virgin Islands rum * 2 ounces Appleton rum
Blend with up to 1 1/2 cups of crushed ice in a top-down mixer for at least 8 seconds, or until frothy. Pour into a large snifter glass or goblet with more crushed ice to fill.
In the absence of coffee, the addition of Mariano’s Mix #7 in version 2.5 fills the void to keep this cocktail near the top of our rankings. The secret mix adds a sharp anise flavor and exotic richness to temper the sweet and sour elements in this refreshing drink. Version 2.0 is similar to The Hukilau before the reintroduction of the mix and after the removal of coffee. Our original tribute recipe (version 1) is also featured below.
August 2018 updates
This completes the updates of the trinity of strong cocktails served in 24-ounce snifter glasses. Note that in April 2018, The Mai-Kai started using new, heavier goblet-style mugs instead. They’re much less breakable but have the same capacity.
The earlier tribute recipes fell short of filling our similar glasses, so I adjusted all three to feature around 12 ounces of ingredients, similar to the Barrel O’ Rum. When mugs or glasses were unavailable, these drinks routinely swapped vessels, so it follows that they all contain the same volume.
As for the ingredients, the addition of Mariano’s Mix #7 and removal of coffee weren’t the only tweaks. We were forced to remove cinnamon syrup from all of our tribute recipes after learning that this old Don the Beachcomber secret weapon was nowhere to be found at The Mai-Kai. It’s not really missed here, especially in the version that features the spicy #7.
The Hukilau is more accessible than the Black Magic or Mutiny, so we’ve created this tribute as a more mainstream version of those two iconic cocktails. It’s not an exact duplicate, but it’s definitely in the ballpark.
Notes and tips for home mixologists
* There’s a lot of juice in this cocktail, so make sure you use quality, fresh-squeezed versions. As we’ve pointed out in other reviews and this deep dive on Tiki Central, The Mai-Kai looks to South Florida’s Kennesaw for its fresh orange and grapefruit juices. These are fresh-squeezed, pulpy, unpasteurized juices that come straight from Florida citrus groves. Kennesaw juices are sold at old-school South Florida fruit stands, including my favorite, Bob Roth’s New River Groves in Davie, not far from The Mai-Kai. I’ve also seen them pop up recently at area Whole Foods stores. There are other fine orange juice brands, but look for non or lightly pasteurized. Note that Kennesaw rarely offers white grapefruit juice, at least for the retail market. At The Mai-Kai, the style of grapefruit juice changes with the season. The freshest juice is stocked, whether it’s white or red (or sometimes both). Though white is typically preferred in classic cocktails, the Kennesaw red grapefruit juice is the best I’ve tasted and preferable to any canned or bottled white version. One new find, as detailed in that same Tiki Central link, is a fresh white grapefruit juice on the shelf at a local Fresh Market store. Availability seems to be sporadic, unfortunately. The Mai-Kai uses a distinctive, tart Key lime juice (possibly a blend from another food service provider). Squeezing Key limes is not a viable option, so I’ve found that blending a bottled Key lime juice with fresh-squeezed “regular” (aka Persian) limes yields the best result. The Tiki Central post goes into much detail on the types of bottled Key lime juices as well as the recommended blends. If you’re in Florida, look for the 100% natural Terry’s Homemade Key Lime Pie juice. It’s sold by the gallon at New River Groves. It’s by far the best. Finally, it’s fine to use standard fresh-squeezed regular lemons. I’ve been toying with a blend featuring Key West lemon juice, but that may be too tart for some palates.
* Honey mix is another one of those nods to Don the Beachcomber, a historic ingredient that The Mai-Kai features in more than 20 cocktails. To get the proper amount of sweetness, we recommend a rich syrup (2 parts honey to 1 part water). Shake until thoroughly combined, then refrigerate. It should last for a while. And always use Florida Orange Blossom honey. Commercial brands can be found everywhere, but if you’re in Florida, we recommend seeking out locally produced varieties. I always pick up a bottle of the raw, unfiltered honey from McCoy’s in Loxahatchee when I make a juice run to New River Groves (see above). But any good Florida Orange Blossom honey should work fine.
* Passion fruit syrup is another key sweetener, used in more than a dozen cocktails at The Mai-Kai. There’s a hefty amount in this drink, so you’ll want to make sure it’s not too cloyingly sweet. I like to make a homemade syrup following the recipe I first saw in 2007 in Beachbum Berry’s Sippin’ Safari. Monin makes a bottled syrup that’s similar in flavor to The Mai-Kai’s house-made version. There are many other choices, from premium (Small Hand Foods, B.G. Reynolds, Aunty Lilikoi) to budget (Real Syrups, Finest Call) brands.
* Jamaican rums are featured in as many as 40 cocktails at The Mai-Kai, and Appleton (from the J. Wray & Nephew distillery) is the brand of choice. [Click here to see our full guide to Appleton rums at The Mai-Kai] The menu description is misleading, as I believe there’s more than a “splash” of Appleton in this drink. You can clearly taste an ounce or two. The original menu description (see above) described a “splash of coffee and Appleton Rum,” then was shortened to remove the coffee. It’s our guess that the splash referred to the coffee, not the rum. In any case, there’s likely 3 1/2 ounces of rum in this drink, similar to the other large snifter/goblet drinks. A light Virgin Islands or Puerto Rican rum (such as Cruzan, Bacardi or Don Q) forms the base. Appleton brings the flavor, and we’re recommending 2 full ounces. It’s unlikely that the premium Appleton Estate Rare Blend is featured here, but feel free to use a splash, up to 1/2 ounce. Our guess is that J. Wray Gold, which was formerly known as Appleton Special, is used here. It’s a lighter bodied gold rum but still has plenty of flavor and just a hint of Jamaican funk. I don’t believe that Signature Blend (formerly known as V/X) is featured, as that is now the substitute for the defunct Kohala Bay in many other cocktails. The Hukilau was never on the list of funky Kohala Bay drinks. And we’ve been told that Reserve Blend is not in stock behind the bar. Therefore, our recommendation would be 1 1/2 ounces J. Wray Gold and 1/2 ounce Appleton Estate Rare Blend. But feel free to use any combination of Appleton rums. You can’t really go wrong.
* Finally, there’s Mariano’s Mix #7, named for The Mai-Kai’s original mixologist, Mariano Licudine. He was head bartender from 1956 until he retired in 1979 and brought many secret recipes from his 16 years at Don the Beachcomber in Hollywood and (for the majority of those years) Chicago. The Hukilau was created decades after Licudine’s tenure, of course. He passed away in 1980, but his influence can still be felt. The Hukilau originally didn’t contain this mix and was for many years similar to the second tribute recipe above, with the addition of coffee. From time to time, you’ll still get this older version (sans coffee) if the mix is unavailable. Secret mixes were Don the Beachcomber staples, created to both streamline the mixing process and keep his bartenders from stealing his recipes when they moved on to other bars. A few trusted barmen, such as Licudine (and Ray Buhen, who opened the Tiki-Ti in Los Angeles in 1961), either had access to how they were made or reverse engineered their own versions. As the years went by, a few of Licudine’s more obscure syrups disappeared from use when the ingredients became unavailable. Then, in the summer of 2016, we started noticing new flavors in several drinks, such as the Bora Bora. Owner Dave Levy confirmed that indeed these old syrups were being re-created with the help of an old bartender who used to work with Licudine. They’re not exact, but they’re close enough to bring back the historic flavors from the early days of Tiki. Mix #7 tastes like falernum but with floral and anise flavors standing out. In fact, as Beachbum Berry revealed in the new 10th anniversary edition of Sippin’ Safari, Donn Beach had multiple falernum variations. You’ll also find #7 in the Black Magic and Mutiny, used to similar effect to add some extra sweetness and spice to those large cocktails. Though we have no idea what actually goes into the mix, we’ve come up with our best guess at a tribute: * 1/4 teaspoon of Herbsaint * 1 tablespoon falernum (Fee Brothers brand preferred) Combine and keep at room temperature in a glass bottle. Simply increase the proportions to make larger batches. If Herbsaint is unavailable, use Pernod but scale back slightly. The anise flavor should be a background note and not dominate. Herbsaint is slightly more mellow and floral, making it better for this mix. Fee Brothers is the brand of falernum employed by The Mai-Kai. Substitute only rich, non-alcoholic versions such as Beachbum Berry’s Latitude 29 Formula Falernum from Orgeat Works. Both are made in the old style used by Don the Beachcomber (and The Mai-Kai).
It’s very difficult to get the balance of this drink correct, but when you do it’s one of the best, hence the high rating.
Our original tribute recipe containing cinnamon and coffee remains below for reference. It’s arguably just as good, if not better, than those above even though it’s no longer accurate. Enjoy them all.
Tribute to The Hukilau at The Mai-Kai, v.1
* 3/4 ounce fresh-squeezed orange juice * 3/4 ounce fresh-squeezed lime juice * 3/4 ounce fresh-squeezed lemon juice * 3/4 ounce fresh grapefruit juice * 3/4 ounce rich honey mix * 1 ounce passion fruit syrup * 1/2 teaspoon rich cinnamon syrup * 1/4 ounce strong Kona coffee, chilled * 1 1/2 ounces light Puerto Rican or Virgin Islands rum * 1 1/2 ounces Appleton rum
Blend with up to 1 1/2 cups of crushed ice in a top-down mixer for 3-5 seconds. Pour into a large snifter glass with more crushed ice to fill.
Notes and tips for home mixologists
* The amount of orange juice required may depend on whether you use fresh-squeezed (preferred) or a bottled brand. If you’re tasting too much OJ in the final mix, just reduce to 1/2 ounce. You also may need to slightly adjust the coffee, depending on its strength.
* Kona coffee was our original recommendation, and it works fine if you brew it strong (up to double strength). The Mutiny and Black Magic reviews go into much detail on chilled coffee in The Mai-Kai’s cocktails, including the recent revelation that Colombian coffee is actually the style of choice. It features a heavier, darker flavor and can be used at standard strength.
* B.G. Reynolds makes the intense, rich cinnamon syrup that you’ll need in this version. Feel free to use your own homemade syrup. There are many recipes online or in Beachbum Berry’s books. If it’s on the lighter side, just increase to taste.