Updated Sept. 1
Longboards, the surf-themed restaurant and bar in downtown West Palm Beach, closed unexpectedly this week after five years of serving up fresh seafood and good vibes to the 500 block of Clematis Street. In its place, according to reliable sources, the veteran restaurateurs who own the building and neighboring Hullabaloo restaurant plan to open a second location of their successful Asian street-food concept, Kapow!
A message posted on the restaurant’s Facebook page by the Sub-Culture Group says the owners “decided to close this chapter with Longboards and bring you another new, exciting concept to be unveiled soon.” According to reliable sources, however, the restaurant going into 519 Clematis St. won’t be entirely unique. Look for a new, expanded outpost of Kapow! Noodle Bar, a mainstay in Boca Raton’s Mizner Park since late 2011.
* Official sites: Longboards on Facebook | Sub-Culture.org
* Related: Goodbye Grub: Longboards closes on Clematis Street (The Palm Beach Post)
Aug. 9 update: Longboards closes to become second Kapow! location (New Times)
Sept. 1 update: Follow the progress on the Kapow WPB Facebook page
This shouldn’t come as a surprise. Sub-Culture Group honcho Rodney Mayo has been considering bringing Kapow! to Clematis Street since at least May 2012, when he was planning the opening of Hullabaloo (see story). The cozy artisan food and craft cocktail den, which launched just to the east of Longboards at 517 Clematis St. in January 2013, has been a smash success for the owners and chef Fritz Cassel. Hullabaloo has won numerous awards, acclaim, and high-profile exposure thanks to cheerleaders such as Emeril Lagasse, who featured the cutting-edge eatery on Emeril’s Florida on the Cooking Channel.
Atomic Grog past coverage
* Hullabaloo brings inventive craft cocktails to Clematis Street
Longboards, by comparison, was a disappointment. While it was immaculately themed to surf culture and featured fresh seafood and an inviting atmosphere, the restaurant never caught on in a big way. When we visited last Thursday evening, less than a week before it closed its doors, it was nearly empty while Hullabaloo was bustling with diners and Clematis club crawlers happily consuming the creative food and high-end spirits. We sampled some impressive Tiki cocktails recently added to the Longboards menu, but the writing was apparently already on the wall.
With a much larger footprint (nearly 4,000 square feet, compared to Hullabaloo’s 1,700), Longboards had an uphill struggle with a lower-priced menu and a niche (seafood and a beachy theme) that could be attached to many other area eateries. Not that Mayo and his team didn’t find much success and high points over the past five years. Opening on July Fourth weekend in 2011, Longboards took over the long-vacant room that many old-timers and local music fans will remember as the site of Ray’s Downtown Blues bar from 1995 to 2007.
Atomic Grog past coverage
* Clematis Street rides a new wave with the opening of LongBoards
* Surf’s up: The story behind LongBoards