More than 100 Tiki explorers took a trip through time, from 1956 to the present day, via the lavish tropical drink menus of the world famous Mai-Kai restaurant in Fort Lauderdale during The Hukilau on Sunday, June 11. “The Menus of The Mai-Kai: 60 Years of Tiki Cocktail History” was an interactive slideshow presentation that examined vintage menus and traced the chronology of the legendary cocktails at this acclaimed mid-century landmark.
This special event in The Mai-Kai’s main dining room took place at 1:30 p.m. as part of The Hukilau’s final day of festivities. The party started at noon in The Molokai bar with live surf music by Skinny Jimmy Stingray and three special “lost cocktails” from The Mai-Kai’s 1956 menu. The Hukilau’s villagers enjoyed drinks and classic pu-pu appetizers all day while Skinny Jimmy performed several high-energy sets, keeping the dance floor hopping. This rare daytime event at The Mai-Kai was exclusive for attendees of The Hukilau.
In 2014, when The Mai-Kai rolled out the first major update of its classic menu of tropical drinks in decades, it also made the rare introduction of a new cocktail. The Tiki Swizzle also held the distinction of being the only drink on the menu to feature spiced rum.
Unfortunately, the Tiki Swizzle’s a run on the menu didn’t last long. It was removed during the next major menu update in May 2018, replaced by the iconic Suffering Bastard.
While four years may be a long run on a menu at a modern craft cocktail bar, it’s merely the blink of an eye at The Mai-Kai. Most of the drinks have been on the menu for decades, and a majority date back more than 60 years to the restaurant’s 1956 inception.
The Tiki Swizzle now joins a small group of “lost cocktails” that were removed from the menu over the years. While certainly not as iconic as the Demerara Float or Liquid Gold, it does have a back-story and history that connects it to the current Tiki revival.
Of all The Mai-Kai’s legendary tropical drinks, one of the very best was never available to the general public. Rather, the Big Bamboo is believed to have been an exclusive treat for members of the Okole Maluna Society, whose challenge was to try every cocktail on the extensive menu.
Okole Maluna (translation: “Bottom’s Up,” a traditional Hawaiian toast) was a club The Mai-Kai operated in 1958-59 to promote its fledgling new bar, The Molokai, and at the same time gain customer loyalty and goodwill. Prospective club members received a special menu on which they charted their progress, and a membership card when they checked off every drink.
Loyalty clubs were common in Tiki bars of the mid-century, when competition was fierce. “Most places had five to seven high-end Tiki places in their downtowns,” tropical drink guru and author Jeff “Beachbum” Berry told Tales of the Cocktail for a recent article. “So how do you keep people coming back to your place as opposed to all of the other places that are trying to compete with you? A loyalty program.”
Berry, who also owns and operates Beachbum Berry’s Latitude 29 in New Orleans, first revealed the story of the Okole Maluna Society in his excellent chapter on The Mai-Kai and original mixologist Mariano Licudine in his seminal 2007 book, Sippin’ Safari, which was recently re-released as an enhanced 10th anniversary edition. “You were eligible to join after you’d ordered every one of the 48 drinks on the menu, whereupon you received a personalized bamboo cup filled with a Mariano original called the Big Bamboo – a ‘secret’ drink which he only made for Society members,” Berry wrote.
The Tales of the Cocktail article traces the history of loyalty clubs from the Okole Maluna Society up through popular present-day programs at Tonga Hut in Los Angeles, Smuggler’s Cove in San Francisco, and elsewhere. “Anything that engages customers and make them feel more special and part of a club is a good thing,” Berry said. “That ‘Aloha spirit’ is very important. That’s what a loyalty program helps foster.”
But while The Mai-Kai is renowned for its outstanding hospitality and service, the Okole Maluna Society was shut down after only two years, most likely because it was too popular. Author Tim “Swanky” Glazner details the creation and quick demise of the club in his much-anticpated book, Mai-Kai: History and Mystery of the Iconic Tiki Restaurant (2016, Schiffer). In the chapter “Okole Maluna Society: A Drinking Competiton,” Glazner reveals the lengths to which customers would go to overindulge. Check out this blog post that includes exclusive photos from the book.
In a frenzy to become “president” of the society by being the first to finish the menu, some guests may have gone a little too far, Glazner wrote. One regular camped out at a nearby hotel, completing the task in just three nights. For his accomplishment, he had his portrait painted on black velvet by noted artist Eric Askew and hung as a centerpiece of a display of member mugs behind the Surfboard Bar.
In the interest of keeping interest in the club going, he agreed to keep his accomplishment secret so others could make a bid for the presidency. “I think we killed a few people,” manager Bob van Dorpe told Glazner. Though the society was a huge success for those two years in the restaurant’s infancy and helped boost the popularity of the cocktails, it was decided that perhaps it was not a good idea to encourage guests to consume them so quickly, Glazner wrote in the book.
Glazner’s account of the Okole Maluna Society contains one distinct difference than Berry’s, however. According to his sources, the name of the secret drink given to members upon completion of the regular menu was called the Okole Maluna. It’s unclear if this was a distinctly different drink than the Big Bamboo that Berry revealed in Sippin’ Safari, or perhaps just a different name for the same recipe. Photos and artwork (see below) show a stylized bamboo mug, and the only menus on which the cocktail was featured appear to be the special Okole Maluna Society cards created for The Molokai bar (see above).
One thing is clear, however, as Berry explains in his book: Big Bamboo is the predecessor to one of The Mai-Kai’s signature cocktails, Mara-Amu. Containing most of the same ingredients, the Mara-Amu just a bit milder.
By all accounts, both cocktails were original recipes by Licudine, The Mai-Kai’s “Houdini of the liquids” who created the drink menu when the restaurant opened in 1956. Most of the others were Licudine’s take on classics by tropical drink pioneer Don the Beachcomber, for whom he worked during the prior decades in both Los Angeles and Chicago. Many of these drinks and recipes remain exactly as he left them when he retired in 1979. Licudine passed away in 1980.
So assuming you’ve done your duty and sampled all the other drinks on the menu, you’re now an approved member of the Okole Maluna Society and eligible to enjoy this lost classic.
July 2018 update: The Big Bamboo was one of the last of The Mai-Kai’s “lost cocktails” to come out of retirement when it appeared during a special event at The Hukilau in June. Participants in Hurricane Hayward’s Okole Maluna Cocktail Academy class, “How to Mix Like The Mai-Kai,” were given the exclusive privilege of ordering the drink during the Sunday finale in The Molokai bar.
(Atomic Grog photos, June 10, 2018) Students from The Atomic Grog class not only received the exclusive Big Bamboo, which was being served to the public for the first time since the late 1950s. They earned their own Okole Maluna Society card and a free tour of the restaurant’s historic art and architecture from author Swanky himself (pictured with Hurricane Hayward in The Molokai bar). You can pick up a signed copy of his book in The Mai-Kai Trading Post’s new online store.
Okole Maluna Society review and rating
Flavor profile: Gold and dark rums, passion fruit with bitter and sour nuances.
Review: Very well balanced, sweet and full of big flavors similar to Don the Beachcomber’s 1950 Zombie.
Ancestry: Big Bamboo was believed to be a special Mai-Kai cocktail available only to members of the Okole Maluna Society after they had ordered every other drink on the menu. It evolved into the milder Mara-Amu, which remains a favorite on the menu and features its own distinctive mug.
Bilge: There’s little information about the special mugs that were used for the Big Bamboo. Mai-Kai historian Tim “Swanky” Glazner provided the photo at right that shows the case where it’s believed they were kept. Aside from the photo and artwork above, we’ve been unable to find a trace. It joins the long list of sought-after Mai-Kai collectibles. If you find one, please let us know.
Agree or disagree? Share your reviews and comments below!
* 1/2 ounce fresh-squeezed lime juice * 1/2 ounce fresh-squeezed orange juice * 1/2 ounce grapefruit juice * 1/2 ounce passion fruit syrup * 1/2 ounce dark Jamaican rum * 1 ounce gold Cuban rum (or sub Virgin Islands rum) * 2 dashes Angostura bitters * 4 ounces (1/2 cup) crushed ice
Put everything in a blender or spindle mixer and blend at high speed for exactly 5 seconds. Pour into a bamboo mug or tall glass. Garnish with a mint sprig.
From the personal notebook of Mariano Licudine, circa 1960.
We like to make a larger version by just doubling the proportions. For a slightly modified version, check out Chemistry of the Cocktail.
Notes and tips for home mixologists
* As usual, fresh juices are essential. I prefer all-natural white grapefruit juice with no sugar added. When white grapefruit is out of season, The Mai-Kai uses red or pink grapefruit, but always fresh squeezed from nearby Florida groves. The Mai-Kai has always used distinctive Florida citrus, which gives its cocktails a rich and fresh flavor. It’s sourced locally and 100 percent non-pasteurized. The lime juice is a unique blend, with Key lime juice dominating the sour and tart flavor. I recommend a specific blend if you want to duplicate The Mai-Kai flavor. * Tiki Central: Click here for a full guide to the juices used at The Mai-Kai
* Inspired by the artwork included in Sippin’ Safari and shown above, we included a garnish of fresh mint, which adds a great additional element with the smell arousing the senses and enhancing the drink. One other tip: Gently slap the mint against your hand to release its aromatics before inserting into the glass. The Mai-Kai also used mint when the drink made a rare appearance at The Hukilau 2018 (see photos above).
About those rums …
In September 2016, we were honored to be asked by author Tim “Swanky” Glazner to help celebrate the release of his book Mai-Kai: History and Mystery of the Iconic Tiki Restaurant by making cocktails for his special guests during a party at a Fort Lauderdale hotel. The Sept. 16-17 festivities also included a walking tour and special on-stage presentation by Glazner at the restaurant, plus the return of two lost cocktails (Hanalei Bay and Dr. Fong) that had not been served in decades.
As it turns out, the key to the outstanding flavors in Big Bamboo are the specific rums called for in the original recipe. Unfortunately, neither is currently available. A quality dark Jamaican rum with a bit of funkiness makes this cocktail really shine. Appleton, which is featured in many of The Mai-Kai’s signature cocktails, sponsored the September event and contributed several bottles for the party. While not as bold and funky as some other options, both the Signature and Reserve blends are s full of flavor and complexity, a fine choice for this cocktail. Appleton was recently pressed into service due to the unavailability of Kohala Bay, the direct descendant of the Dagger brand that was likely featured in the original. Click here for the story of Kohala Bay and Dagger, plus many suggested substitutions.
Cuban rum is even harder to find, at least for now. Formerly contraband in the United States thanks to the longtime embargo, it’s now trickling into the states after travel was recently opened up and rum was allowed to pass through customs in small amounts. In the years prior to Fidel Castro’s rule, this superb rum was featured at The Mai-Kai. Check out this photo of historic Cuban rum from the 1950s that still lines the upper shelves of The Mai-Kai’s back bar, spotted during a 2011 bar tour. If you can track down a bottle of Havana Club or another Cuban brand, by all means use it. My supply of Añejo Años (see photo above) is dwindling, but more recently I secured a bottle of Añejo Especial, another outstanding gold rum from Havana Club. For the party, I sought something that replicated those same flavors. There are many gold rums made in the Spanish style similar to Cuban, but the one that made sense in terms of both cost and taste was Ron Barcelo Añejo from the Dominican Republic. Among the many other choices are Virgin Islands rums such as Cruzan Estate Dark, Nicaragua’s Flor de Caña, plus Puerto Rico’s Bacardi Añejo, Bacardi 8, and Barrilito 3 Star. If you have any questions about the quality or taste of rums, a great resource is Robert Burr’s Rum Guide, which includes tasting notes and information on hundreds of fine rums from around the world. Burr also founded and produces the annual Rum Renaissance Festival.
When compared head-to-head, a Big Bamboo containing Kohala Bay and Havana Club is head and shoulders above any other options. While there are many other rum choices, it’s obvious that The Mai-Kai’s “Houdini of the liquids,” Mariano Licudine, knew best when he created this classic.