Nobody can accuse the organizers of Tales of the Cocktail, arguably the world’s premiere festival for bartenders and spirits professionals, of being elitist snobs. The “official cocktail” of 12th annual festival, expected to attract more than 20,000 people to New Orleans this week, is not some highbrow cult classic or trendy new concoction. It’s the mighty yet maligned Hurricane.
Created in the French Quarter in the 1940s, this sweet and potent potation harkens back to other Tiki classics that devolved over the decades as they became a popular yet bastardized staple in bars around the world. But in 2014, as both the cocktail and Tiki revivals show no signs of slowing, why not celebrate both with a drink that screams Bourbon Street excess?
Tales of the Cocktail and New Orleans are the perfect venues for such a celebration. Spotlighting “what’s new and what’s next in bartending,” the festival proudly keeps its reverence for traditions intact, never overtly pandering to its sponsors and the spirits companies. It gives everyone from experienced professionals to fledgling bartenders to laymen a unique chance to mix and mingle with the biggest names and brightest minds in mixology for seminars, dinners, competitions, tasting rooms, and product launches.