The surging popularity of rum was clearly evident at this year’s Miami Rum Renaissance Festival, which again doubled its attendance in its fourth year to more than 8,000 connoisseurs of the cane spirit. The festival was held April 16-22 at the Deauville Beach Resort on Miami Beach, plus other locations around the area.
According to the festival organizers, the attendance total included more than 6,000 ticket holders, around 450 VIP passes, and nearly 900 industry passes. Events included rum tastings, VIP parties, celebrity seminars and much more.
Organized by Robert Burr along with his wife Robin and son Rob, the festival is poised to become one of the largest and most prestigious spirits conferences in the country. The festival “surpassed expectations and served to reinforce our message that rum is enjoying a notable resurgence in popularity,” they wrote in a recap sent via e-mail. “We are showing the world that rum is fun – a delightful component of interaction when friends gather to enjoy life.”