This is part 1 in a series exploring the new cocktail and food menus at the historic Mai-Kai in South Florida, est. 1956. The restaurant reopened in November 2024 after four years and a $20 million restoration project that’s still ongoing. First, we’ll take a look at the menu design and esthetics. In future stories, we’ll examine the drinks and the food in depth.
Since the Mai-Kai celebrated its grand reopening in mid-November, fans flocking back to 3599 N. Federal Highway in Oakland Park have been dazzled by the renovation and reimagination of the 67-year-old Tiki temple. This includes a painstaking rehabilitation of the Molokai Bar, the massive showroom under the vintage 40-foot A-frame, as well as all the surrounding dining rooms and other guest areas.
But there are a few new additions to this throwback experience that may have escaped notice, right under the noses of many guests. The food and drink menus now boast a retro look and feel that dates all the way back to the early days of the Mai-Kai. Let’s take a closer look at menus, their links to the past, and some breaking news on what’s coming next.
The cocktail menu: Welcome back to paradise, 1950s style
It’s easy to be swept away to paradise when you open the Mai-Kai’s new cocktail menu and gaze upon more than 50 tropical drinks, many of them classics that have been frozen in time since 1956. But after you place your order for one of those delicious drinks crafted by beverage director Cory Starr and his expansive team of bartenders, take a gander at the menu’s design and artwork.
The cover art and tri-fold format is nearly identical the original 1956-57 menu, which included 43 cocktails ranging in price from 90 cents for Oh So Deadly to $2 for the signature Barrel O’ Rum. Both of those drinks are still on the menu, along with 28 others from that initial grand opening. The prices many have changed, but the recipes remain nearly identical, one of the unique features of the legendary bar.
The Mai-Kai replicated the menu design in great detail, from the distinctive logo to the familiar artwork of three cannibal tiki carvings. The wood grain and folding panels are meant to simulate the Mai-Kai’s original front doors. We don’t have a copy of the original menu, but images posted online during an eBay sale show virtually the same cover and inside layout from 1957:
The old tri-fold menu style was gone by the end of the 1970s, replaced by a bi-fold menu that remained in place (in varying sizes) until the 2020 closing. [See the 2018-2019 menu] Another classic feature is back on the new menu with a return to having the individual cocktails depicted by representational artwork.
The original artwork was replaced by photos in a 2014 menu overhaul. This was a major change from the original style used during the first 57 years of menus. But the old look is back, thanks to California artist Eric October.
Mai-Kai managing partner Bill Fuller reached out to October after seeing his botanical cocktail prints for sale online. The longtime Mai-Kai fan was hired to create the custom images using watercolor in the same style used on the original mid-century menus. Some of the cocktails have also been turned into T-shirts featuring the same artwork.
These images include more than just the signature mild, medium and strong rum drinks – plus the four non-alcoholic options. October also depicted the 12 new creations by Starr that fill out he 54-drink menu and offer alternatives for fans of other spirits (bourbon, tequila, et al.).
The revival of the iconic Don the Beachcomber brand has entered a new chapter with the opening of the first Gantt Reserve Collection bar in downtown Tampa. A sneak preview of the Morgan’s Cove speakeasy was held July 13, with the official public opening announced July 18. The hidden door swings open daily at 4 p.m.
Another large restaurant – considered to be the brand’s flagship – is in the works for Hamlin, near Disney World in Central Florida. This ambitious, ground-up buildout is not expected to be finished until next summer. Other restaurant locations are planned, but in an effort to expand the brand in a quicker (and less costly) manner, 23 Restaurant Services announced a creative new “brand within a brand” concept in April.
* Previous coverage: Don the Beachcomber announces new bar concept, three upcoming locations in Florida
Gantt Reserve Collection bars will be much smaller, concentrating on elevated cocktails and immersive decor. The themes will vary based on location, but all will try to maintain the high standards established by Donn Beach (born Ernest Raymond Gantt), when he created the world’s first Tiki bar as a speakeasy in 1932.
Indeed, it didn’t take long to get Morgan’s Cove up and running in just three months after the announcement. There are many reasons for this, which we’ll detail below. The next Gantt Reserve Collection bar won’t be open until early 2025.
We were privileged to attend a sneak preview of the Tampa bar on July 13. Mahalo to Brown and his team for the exquisite hospitality. Following is a comprehensive recap.
I’m honored to have been chosen as a “rum influencer” of high enough stature to receive an unsolicited bottle of El Dorado’s new High Ester Blend (LBI / DHE). For non-geeks, those acronyms stand for “La Bonne Intention / Diamond High Ester,” signifying that this is a blend of never-before-released “high ester” marques from two unique stills at Guyana’s Diamond Distillery.
Specifically, we’re taking about high-ester distillate from the John Dore Double Retort Copper Pot Still and the La Bonne Intention marque from the four-column metal French Savalle Still. The former still dates back to the 1950s and is the only one of its kind at the historic distillery. The latter is much older, inherited from another distillery in Guyana that operated as far back as the 1800s.
A side note here that the Diamond distillery and El Dorado share ownership (Demerara Distillers Ltd., aka DDL), so this release can be seen as El Dorado throwing its hat into the ring that independent bottlers have long dominated but has just recently gained at lot of traction in rum enthusiast circles: High-proof, high-ester, uncompromising rums with a pedigree. Rums from Jamaica, known for its “high-ester funk bombs,” have been most notable in this category.
This rum clocks in at a cask strength 57% ABV (114 proof), well above El Dorado’s normal (and industry standard) 40%, which I heartily applaud. It’s a different animal than El Dorado’s flagship aged rums (the 8-, 12- and 15-year-old blends) as well as the dark but lightly aged 151-proof rums (from Diamond, Hamilton, Lemon Hart, et al.) that are essential bottles in our Tiki arsenal. Just not as far removed as you might think. More on that shortly.
The bottle says it was distilled in 2012, which means it likely spent around 12 years in ex-Bourbon casks in Diamond’s aging warehouse. Indeed, the color as very similar to El Dorado 12. The nose, however, is another matter. The flavors are much deeper, with heady aromas of vanilla, toffee and honey most noticeable to my admittedly unsophisticated olfactory senses. There were some subtle cinnamon and fruit aromas as well.
At first sip, I immediately noticed the orange peel and spices prevalent in the blend, as advertised. Sweet vanilla is present, along with slight hints of chocolate and caramel. The spicy finish starts strong before fading slowly, perhaps the best feature of a neat sip.
The Hukilau was back on the beach for 2022, hosting its many retro-themed Tiki festivities at a scenic hotel just north of Fort Lauderdale. The 20th Polynesian Pop weekender (the second longest-running in the world), featured four days of live music, educational seminars, cocktails and rum tastings, plus lots more. Click below for extensive photo/video recaps on social media. Thursday | Friday | Saturday | Sunday
The Beachcomber, a family-owned property in Pompano Beach, features lots of outdoor space just steps from the Atlantic Ocean. The Mai-Kai, the longtime host restaurant that remains closed for refurbishment, participated by serving cocktails and offering villagers drinks to go. The new ownership team also presented an exclusive symposium on the exciting new plans for the historic property.
The Hukilau 2022 – June 9-12 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Surfrajettes, The Intoxicators, The Manakooras, King Kukulele, Skinny Jimmy Stingray), symposiums (Ian Burrell, David Wondrich, The Mai-Kai, Rocket Betty, Spike Marble, Headhunter Ray, Jeff Ballard), 15 guest bars, rum tastings, luau on the beach, pool parties, Tiki Treasures Bazaar, plus more. Official website | Instagram | Facebook page and group
While we await the completion of renovations and the grand reopening, The Mai-Kai’s famous tropical drinks are available for pick-up on multiple dates through the end of 2022. >>> Info on all the dates and how to order
There’s no better way to beat the South Florida heat during the dog days of summer than with gallons and quarts of tropical drinks from the historic Mai-Kai restaurant. After relaunching in May and continuing through August, the takeout menu returns again for Labor Day weekend with four classic Tiki cocktails available for pick-up on Thursday through Saturday, Sept. 1-3.
Cool off this summer with takeout cocktails from The Mai-Kai
You can’t go wrong with any of these longtime favorites: Barrel O’ Rum (gallon $95, quart $30), Black Magic (gallon $95, quart $30), Jet Pilot (gallon $156, quart $44), and Mai Tai (gallon $142, quart $40).
Also still available is The Mai-Kai’s signature 12-year-old Barbados rum from The Real McCoy. The Distillers Proof Mai-Kai Blend (46% ABV) was released during the pandemic and thought to be sold out. But a secret stash was recently discovered, so don’t miss your chance to grab a bottle of this rare rum ($85.60) before it’s gone.
Quantities of the cocktails are also limited, so get your order in ASAP by calling The Mai-Kai’s Pia Dahlquist at (954) 646-8975. Scheduled pick-up dates and times are Sept. 1 (4-6 p.m.), Sept. 2 (4-6 p.m.), and Sept. 3 (10 a.m.-noon). Special arrangements can be made for other times.
Check out the previous updates below for more info on the drinks, the “Gallons To Go” program and The Mai-Kai.
The East Coast’s longest running Tiki weekender is back in full force this June, including many familiar faces along with new features and entertainment for villagers to enjoy at the oceanfront Beachcomber Resort in South Florida. Tickets and room reservations are available now for the 20th live edition of The Hukilau, set for June 9-12, 2022.
Pompano Beach’s Beachcomber Resort & Club hosted the scaled-down 2021 event, proving to be the perfect venue for a more intimate but mostly outdoor gathering of the Tiki tribe. The entire hotel is once again reserved for The Hukilau’s guests. But with fewer than 150 rooms available, it may fill up fast. Call (954) 941-7830 to reserve your spot at the party now. (Reservations will require proof of an event pass at check-in.)
Additional hotels nearby will be announced soon, so don’t despair if the Beachcomber fills up. But locals and those staying elsewhere should consider snagging event passes now before they start to sell out. Tickets are available at three different price points, from $129 to $569. The top-level South Seas Pass includes access to every party and event, most symposiums, a beachside luau and Sunday brunch, unlimited cocktails and rum tastings, a limited-edition pendant, plus more! More info on tickets and passes below.
The Hukilau 2022 – June 9-12 at the Beachcomber Resort & Club in Pompano Beach. Featuring live music (The Surfrajettes, The Intoxicators, The Manakooras, King Kukulele, et al.), symposiums (Ian Burrell, David Wondrich, Rocket Betty, Spike Marble, Headhunter Ray, et al.), 16 guest bars, rum tastings, luau on the beach, pool parties, Tiki Treasures Bazaar, plus more.
* Official website | Instagram | Facebook page and group
While the venue remains small and cozy, the lineup of guests has been expanded for 2022 to include some of the top names in the Tiki, rum and cocktail world. Some old friends are returning after taking a respite during COVID, and new ones are making their first appearance. Below is our take on the most exciting news out the recent announcement, followed by a full rundown on the musical guests,symposium presenters, guest bars, special features, plus the early schedule and info on tickets and passes. You might also want to mix up the Cobra Defanged recipe below (featured at The Hukilau 2021) and enjoy while you get psyched up for 2022.
The Atomic Grog’s Top 5 highlights of The Hukilau 2022
Billed as a “four-day Tiki extravaganza celebrating the history of Polynesian Pop,” The Hukilau has always beefed up that basic premise with lots contemporary artists with a retro-inspired bent. In recent years, the event has also become a top destination for rum and tropical cocktail enthusiasts. A growing roster of bars, bartenders, industry experts and spirits companies flock to “Fort Liquordale” for the festive atmosphere and friendly fans.
In no particular order, here are the some of the unique offerings that we’re looking forward to this year:
The Mai-Kai last hosted an event during The Hukilau 2021 in September, just before the Thornton family announced the sale of the historic property to a new ownership team that will pump at least $5 million into renovations that will restore the restaurant to its vintage glory.
* Past coverage: The Mai-Kai fans rejoice as new partnership paves way for reopening
THE MAI-KAI SNEAK PREVIEW
For those of us eagerly awaiting news on the future of the legendary Polynesian palace in Fort Lauderdale, The Hukilau will give us exclusive insights from the new ownership group. Bill Fuller and his crew from Miami’s Barlington Group and Mad Room Hospitality are scheduled to share the refurbishment plans in an exclusive presentation on Saturday, June 11. The 65-year-old restaurant has been closed since October 2020, when a roof collapse shut down the kitchen and back-of-house operations. Luckily, the stunning decor and dining rooms remain intact, but they’re also due for freshening up. The new owners are partnering with the founding Thornton family to keep The Mai-Kai’s rich legacy alive. Also part of the new crew are longtime managers who are hard at work ramping up the bar to serve The Mai-Kai’s famous cocktails for the first time since The Hukilau 2021 in September. Look for a pop-up bar featuring select signature drinks throughout the weekend.
DAVID WONDRICH JOINS THE PARTY
For more than 20 years, this James Beard Award winning author, cocktail historian, mixologist and educator has documented the craft cocktail movement while also becoming one of the world’s foremost authorities on drinks history. The former English professor gained national exposure as Esquire Magazine‘s drinks correspondent, along with his four acclaimed books:Esquire Drinks, Killer Cocktails, Imbibe! and Punch. His most recent gig was senior drinks columnist at The Daily Beast and co-host of the Life Behind Bars podcast. His latest achievement is serving as editor of The Oxford Companion to Spirits and Cocktails, an 860-page opus that serves as the first major reference work on the subject. Wondrich is a frequent guest lecturer and regular seminar host at Tales of the Cocktail in New Orleans. It will be an honor to see the Brooklyn, N.Y., resident make his first appearance at The Hukilau in 2022.
* Follow Wondrich on Twitter
THE RUM AMBASSADOR RETURNS
Ian Burrell is back for his fifth appearance at The Hukilau, teaching an Okole Maluna Cocktail Academy class and hosting one of his signature “$1,000 Rum Tasting” events. The self-appointed global rum ambassador, Burrell is a charismatic spokesman for the spirit, entertaining host, and all-around fun guy to hang out with. Which makes him the perfect fit for The Hukilau. He previously treated villagers to similar premium rum tastings in 2018 and 2019, offering attendees samples of four to six rums that sell at retail for a combined value in excess of $1,000.
* Related: Take 5 with Ian Burrell | More blogs featuring Ian Burrell
THE SURFRAJETTES HEADLINE STRONG MUSICAL LINEUP
Surf music fans are in for a treat as The Hukilau welcomes back The Surfrajettes, the all-female instrumental combo from Canada that has been building an ever-increasing underground following and online fanbase since making their first and only appearance at the event in 2017. The foursome’s long-awaited debut album, Roller Fink, is due out April 22 on Hi-Tide Recordings. Veteran instro surf rockers The Intoxicators will once again make the trek from Tallahassee to knock our socks off for the 16th time. (If we’re lucky, we may also see an appearance of the band’s alter ego, The Disasternauts.) Also appearing is Southern supergroup The Manakooras, featuring members of Satan’s Pilgrims, Aqualads and The Intoxicators. The band boasts a unique blend of surf music with steel guitar, ukulele and exotica-influenced percussion. Last but not least, longtime emcee King Kukulele is back where he belongs after missing The Hukilau 2021. The Southern California musician, comedian and entertainer has been a fixture at Tiki events across the country over the past two decades, including every previous Hukilau through 2019. His humor, ad libs and easy-going style are a much-needed addition.
* Full list of performers below
16 TOP TIKI BARS ON TAP
Where else can you sample world-class cocktails from Paris, Los Angeles, Pittsburgh and Chicago all in one place? At The Hukilau, of course, where Dirty Dick, Tonga Hut, Hidden Harbor, and Three Dots and a Dash are among the amazing number of guest bars scheduled to pop during the four-day event. Each will offer several signature and/or classic Tiki cocktails, mixed and served by the owners, managers and bartenders from these high-profile establishments. New for 2022: Look for smaller samples to keep waste to a minimum. And this all comes at no additional cost beyond your event pass, a deal that’s hard to beat. See the full list of bars below
Below is a rundown of everything we know so far. Much more will be announced in the coming weeks. Sign up for email updates at TheHukilau.com and follow the social media links above. We’ll also cover the major updates here on the blog, plus our social channels. We’re also happy to once again be posting updates on Tiki Central, the influential message board that was instrumental in the creation of The Hukilau 20 years ago. After two years of downtime for extensive renovations, it’s back up and running just in time.
MUSIC & ENTERTAINMENT
Look for bands and musicians performing day and night during the pool parties and other events at the Beachcomber. Those confirmed so far include:
The Surfrajettes (Toronto) – Fresh off a high-profile cruise with The Beach Boys, these underground instrumental surf sensations are making inroads toward broader success and appreciation. If you miss them at The Hukilau, be sure to catch them on their upcoming U.S. tour.
The Intoxicators (Tallahassee) – This hard-hitting instrumental foursome can create a racket, but their extremely tight and accomplished musicianship, memorable tunes and unbridled enthusiasm for The Hukilau create a comforting experience year after year. Check out their catalog of past releases.
We remain thankful for every bit of good news. While a few of the stories below are frustrating (No. 4) or bittersweet (No. 1), they’re far out-numbered by the explosions of creativity and collective talent that drove most of the year’s activity. For that, we toast the entire Tiki community with a new cocktail and The Atomic Grog’s picks for the 10 most newsworthy stories of 2021. Bonus recipe below:The Tiki Lover
1. ALOHA AND FAREWELL, OCEANIC ARTS
As sure as the sun rose in the east and set in the west, there was one enduring creative force over the past six decades of Polynesian Pop style. In November 2021, there was a total eclipse and extended period of mourning when it was announced that Oceanic Arts would be closing its doors as its 80-something-year-old founders embark on a well-deserved retirement. Established in 1956 in Southern California by Robert Van Oosting and LeRoy Schmaltz, the company was always the go-to provider of original and imported pieces of South Seas art and decor for everyone from home enthusiasts to theme park giants including Disney (the doors to Trader Sam’s in Disneyland are Schmaltz’ handiwork). Art and woodwork originating from Oceanic Arts has been featured in nearly every legendary Polynesian palace, from Don the Beachcomber to Trader Vic’s to The Mai-Kai. The company put together movie set pieces and provided the distinctive style of many of the mid 20th century’s Tiki-themed hotels and motels, bowling alleys, and countless other establishments. Buoyed by the Tiki revival, the small shop in Whittier became a mecca for Tikiphiles from around the world and inspired a new generation of carvers and artists in the 21st century.
While the closing seemed to have come out of the blue, Van Oosting and Schmaltz had been planning their retirement for some time. They joined forces with longtime friend Jordan Reichek, owner of Peekaboo Gallery in nearby Montrose, for an epic career-spanning retrospective coming in 2022. In the spring, look for what’s being called an “experiential Tiki exhibition” featuring art and artifacts from Oceanic Arts paired with special events that include live music and performances, panel discussions, an “epic Tiki bar,” and more. The events will culminate with the “ultimate Tiki auction” art show and sale. In the meantime, the gallery is taking pre-orders for a mammoth Oceanic Arts history book compiled and written by Reichek, who worked closely with Van Oosting and Schmaltz. Oceanic Arts: The Godfathers of Tiki is a 500-page opus that documents the rich history of Oceanic Arts via thousands of photos, original artwork and historical documents from the archives. After 65 years, Oceanic Arts leaves an indelible mark on pop culture that is likely to last for many more decades to come.
The entire Tiki community heaved a sigh of relief in September when the announcement came that The Mai-Kai – the historic, 65-year-old restaurant in Fort Lauderdale that has been closed due to storm damage since October 2020 – was saved from extinction by a new ownership team that will pump millions of dollars into a restoration and refurbishment. The year started with much concern after press reports emerged about the roof damage that destroyed the kitchen. A “Save The Mai-Kai” petition gathered more than 10,000 signatures in less than a month as devoted fans united online to share their support and concerns. The skeleton crew of owners and staff continued to offer regular takeout cocktails and began a series of events in the expansive parking lot. The highlights were The Mai-Kai’s first-ever Tiki Marketplace in April featuring vendors, entertainers, cocktails, rum tasting and more. A follow-up event in July kept the momentum going while behind-the-scene negotiations were likely starting to ramp up.
The big announcement came in September, just after hundreds of Tikiphiles from around the country finally returned to Fort Lauderdale for the 19th edition of The Hukilau. Then, a week later, the long-awaited news dropped. The founding Thornton family released details on social media on Sept. 28, outlining the joint venture with a South Florida-based real estate investment and development company known for working with legacy businesses. Its sister hospitality company already operates several vintage venues in Miami’s Little Havana. “We’re looking forward to working closely with the Barlington Group and Mad Room Hospitality to sustain The Mai-Kai the world has come to know and love,” the announcement said. “We’re excited to bring back The Mai-Kai better than ever before — and for you to be a special part of it!” Check out links to our in-depth report above and latest updates below.
The crushing blow of the pandemic was not easy to overcome for event organizers, but we slowly came out of our homes in 2021 and began to gather again in safe and physically-distanced environments. Longtime online meet-ups – most notably Tiki Trail Live and Spike’s Breezeway Cocktail Hour – continued to thrive. But many longed for live human interaction, and a handful of key (mainly outdoor) events delivered that experience in the year’s early months. Then, when vaccines became widely available, we saw the return of several major Tiki events starting with Arizona Tiki Oasis on April 22-25. Carefully organized by Baby Doe and Otto von Stroheim, the event paved the way for an active summer, including the couple’s flagship Tiki Oasis on July 28 -Aug. 1 in San Diego. Momentum slowed in the late summer and fall as the first of several coronavirus variants emerged, but Tikiphiles still flocked to scaled-down events including Ohana: Luau At The Lake in upstate New York, The Hukilau and Tiki Fever in Florida, and Tiki Caliente in Palm Springs, Calif. Rum aficionados around the world also were able to get back into the swing of tasting events, from the Jamaica Rum Festival in March to the Miami Rum Renaissance Festival in November. See the full list of major 2021 events below.
If you’re in a cold climate, you can curl up in front of the fire with a warm and comforting mug of holiday cheer. If you’re fortunate enough (like us) to hail from closer to the Equator, there are plenty of cool and refreshing concoctions to scratch your tropical itch. Hell, why not enjoy all of the options no matter where you live?
As this season’s wildly popular pop-up bars – most notably Miracle and Beachbum Berry’s Sippin’ Santa – continue to prove, there’s no shortage of demand for creative and well-themed Christmas cocktails. Beyond the big dogs, there are also one-off themed overlays in bars across the globe that are also worth checking out.
We make no claim to the expertise of those fantastic folks in the trenches, but it’s always fun to experiment with holiday flavors like a spoiled kid in a toy store. Joining The Atomic Grog’s pantheon of winter cocktails are three new creations, including our first seasonal Zombie ….
This time of year is not all snowmen and mistletoe. There are some elements of the season that make us feel like the walking dead. What better way to deal with the holiday hubris than a nice, stiff Zombie …
CHRISTMAS CREEPER (By Hurricane Hayward, The Atomic Grog)
Pulse blend with 1 1/2 cups of crushed ice for 6-9 seconds. Pour into a Zombie glass, adding more ice to fill. Garnish with mint and swizzle stick.
Tasting notes
This looks like a Zombie and tastes like a Zombie, but it’s also full of sweet and tart holiday cheer. The potent rums and lime-cranberry combo hit you hard, but the spice and anise notes creep up on you. As will the alcohol content, so consume with caution or risk becoming a holiday party story your relatives will retell with relish.
Ingredient, mixing tips
* The cranberry and pomegranate, combined with the fresh lime, provide an enveloping underlying tartness that serves as a great base for the bold rums, anise and unique punch of the kirsch. We recommend a high-quality (or homemade) grenadine and natural cranberry juice. We didn’t try this, but it might also be worth swapping the grenadine for a cranberry simple syrup.
* Brown sugar syrup is easy to make by heating 1 part dark brown sugar with 1 part water on the stove until it starts to boil, then cooling in the fridge. We also make our own ginger and cinnamon syrups, and there are quite a few recipes available online. But if you’re not adventurous, we also recommend the bottled options, from B.G. Reynolds and Real Syrups.
* Kirschwasser, aka kirsch, is a colorless brandy that originated in Germany and is made from fermented cherries. It’s usually bottled at 80 to 90 proof and has a distinctive bitter cherry flavor that works well in a Zombie. It’s traditionally drunken neat as a digestif, but you can also find it in cocktails. It can also be used in festive holiday cakes, candies and the flaming cherries jubilee dessert. It’s relatively easy to find in liquor stores and worth seeking out for this distinctive cocktail. It works well with the rums and the traditional cocktail spices, absinthe and allspice. For the latter, we chose the subtle touch of a bitters (such as Dale DeGroff’s Pimento Aromatic Bitters) but a very small dash of pimento dram would work as well.
After 18 months of tasting rum in the privacy of our home bars, it’s about time that South Florida offers a small gathering where enthusiasts can sample dozens of new and long-standing products. Luckily for us, the Miami Rum Festival makes its return this weekend for its first event since May 2019.
Billed as the 2021 “Rum Renaissance Tasting Event,” it’s limited to one four-hour general session on Sunday at the Coral Gables Woman’s Club, but that’s more than enough reason to celebrate the safe return of one of the rum world’s longest-running festivals.
Established in 2009, the Miami fest pre-dates the recent fascination among fans of craft spirits and the expansion of premium rum brands and events around the world. It presciently anticipated rum’s renaissance in the past decade and offered both enthusiasts and industry VIPs a high-quality gathering place every year, without fail.
The coronavirus pandemic put all that on hold in 2020, but founders Robert and Robin Burr are ready to welcome back their rum family for a scaled-down, one-day event that will continue to celebrate the ongoing renaissance. The general public is welcome from 2 to 6 p.m. Doors open for industry and trade at 12:30 p.m.
Sunday, Nov. 14 – Miami Rum Renaissance Festival at the Coral Gables Woman’s Club, 1001 East Ponce de Leon Blvd., Coral Gables. Tickets $39 to $49 per person. Limited free parking. For safety reasons, attendance is limited. Tickets may sell out in advance, so be sure to get them now or by phone at 305-350-0764. PURCHASE TICKETS ONLINE
The festival includes unlimited small samples of more than 150 products from dozens of brands, from Antelope Island to Zacapa. Participants include such well-known labels as Cockspur (Barbados), El Dorado (Guyana), Plantation (Caribbean and elsewhere), Rhum Barbancourt (Haiti), Ron Diplomatico (Venezuela), Saint James (Martinique), and Tanduay (Philippines).
But you’ll also spot up-and-coming products from craft distillers including Copalli (Belize) and Prichard’s (Tennessee), along with many other small brands. It’s a chance to taste many new releases just coming to market, along with older expressions that are often hard to find.
Hundreds of connoisseurs, collectors, judges and rum lovers are expected to flock to the historic venue, which first hosted the event in 2019. They’ll have the rare chance to mingle with a room full of rum producers, master distillers, importers, distributors, retailers and other members of the spirits trade. All attendees also receive a free tasting glass.
“We’re excited that Miami Rum Fest is celebrating its 12th anniversary of bringing the world of rum to South Florida,” organizer Robert Burr said in an announcement on his longtime resource, Rob’s Rum Guide. “We’ve been visiting rum producers to gather an incredible collection of fine rums to sample for this grand tasting event. It’s an opportunity for rum enthusiasts to enjoy their favorites and discover some delightful new expressions, gain a greater appreciation and share the enthusiasm of these fine spirits with friends.”
Beyond all the booths hosted by visiting rum brands, another highlight of the event is the VIP Tasting Bar, a selection of rare, collectable, and limited-edition rums from the Burrs’ own private stash. There’s an extra fee to sample these hard-to-find and expensive rums, but proceeds benefits a local non-profit organization. If you’ve seen the Burrs’ home collection in their Rum Wreck Dive Bar, you’ll know they have a wide assortment of spirits to choose from.
The venue is a charming historic building that dates back to 1935. With wood flooring and rustic touches, it’s unlike most modern event spaces. The surrounding downtown Coral Gables district features a half-dozen hotels within a short distance of the festival. There are also many restaurants, bars and entertainment venues in the area for mingling after the event.
2019 PHOTOS AND RECAP: Smaller Miami Rum Festival offers quality, not quantity
Downsized to a smaller but classier venue after six years at massive convention centers, the Miami Rum Renaissance Festival fit into its new environment like a classic cocktail in vintage glassware. Instead of an over-the-top Tiki drink, guests were treated to a rum Old Fashioned. But the end result was ultimately just as satisfying.
The Burrs held their first rum-tasting event in 2008 at the historic Venetian Pool in Coral Gables. The return to the Miami suburb in 2019 brought the festival full-circle after a decade in large event spaces across South Florida.
The Coral Gables Woman’s Club may seem like an unlikely site for a rum fest, but it worked out nicely. The crowds taxed the air-conditioning system in the 100-year-old building during the peak afternoon hours and sweltering heat of mid-May, but that’s an issue that can easily be rectified. The charm of the building, which was added to the U.S. National Register of Historic Places in 1990, outweighs its faults.
As for the event itself, our afternoon visit was marked by a deep dive into an array of spirits, a reunion with old friends and a general feel of an easy-going industry gathering. Sadly, it was our last time seeing the beloved Plantation Rum ambassador, Rocky Yeh, who passed away Dec. 1, 2019, at age 42. He left a huge mark on the industry during his short but vibrant life and will always be remembered.
While it’s technically not a rum, I was thrilled to pick up a bottle of Kronan Swedish Punsch. I had seen mentions of this classic rum liqueur in cocktail books for years, and it was great to finally have one in my arsenal. Another flavored rum product, Rum Java, wowed us with its distinctive flavors. Distilled from Florida sugarcane, it was the best of several coffee rums we sampled – definitely one of the top trends of the festival.
Lemon Hart & Sons made a rare festival appearance, touting its new Blackpool Spiced Rum and the long-awaited U.S. market return of Lemon Hart 1804, the classic Demerara rum from Guyana. Ambassador Miles Maximillian Vrahimis also mixed up some of the tastiest cocktails of the day.
Until cocktail author and historian Jeff “Beachbum” Berry unearthed the mystery behind Don the Beachcomber’s classic Zombie cocktail, the true recipe lay buried for more than 70 years. Berry’s discovery and publication of his findings in the groundbreaking Sippin’ Safari (2007) spurred a revival and greater appreciation of the deadly drink that continues to this day.
Simultaneously and coincidentally, the world of cinema also went zombie crazy, ushering in a renaissance of the modern horror archetype. Of the 30 films on a recently published list of “The best zombie movies of all time,” half were released in the 21st century.
With the precision of a pathologist, Berry dissected and definitively revealed the template that the bootlegger turned Tiki cocktail pioneer used to create what was arguably the most popular drink of the post-Prohibition era. The original 1934 recipe is a groundbreaking masterpiece, combining multiple rums and spices with sweet and sour juices and syrups, bitters, and even a touch of anise. Stay tuned for the upcoming book (Searching for Don the Beachcomber) and film (The Donn of Tiki) for the full story of his life and times.
In the ensuring years, that origin story has been widely ignored by pop culture. The movie genre traces its modern roots to director George Romero and his 1968 cult classic Night of the Living Dead. Nearly every movie or TV series since has loosely followed Romero’s template of reanimated corpses mindlessly running amok for no apparent reason, with political and social statements thrown in for good measure.
Back in the 1930s, Ernest Raymond Beaumont Gantt (who later legally changed his name to Donn Beach) simply borrowed the name and made no attempt at connecting it to its island of origin. But what if we go back to the roots of the true zombie legend and use it as inspiration for not one, but two new Zombie cocktails?
BACKGROUND: Haitian zombie folklore rooted in slavery, French colonialism
The true story behind zombie folklore is scarier and more tragic than a movie.
Like its sister islands, what is now Haiti was invaded and colonized by a European power. France established Saint-Domingue in 1664, growing it into the richest sugar colony in the Caribbean on the backs of African slaves.
The brutal practice came to a violent end in 1791, when slaves staged a mass revolt and rose up against their oppressors. By 1794, the French government abolished slavery throughout its empire, more than 70 years before the 13th Amendment ended the practice in the United States.
The revolt sparked the Haitian Revolution, which ended in 1804 with the island’s independence and heroic ex-slave Toussaint Louverture installed as Haiti’s first governor general. It was a defining moment in the history of the Atlantic World, distinctive as the only slave uprising that led to the founding of a state that was both free from slavery and ruled by non-whites and former captives.
The legend of the zombie, or “zonbi” as it was known in Haitian Creole culture, could be considered a metaphor for the horrors of slavery.
The word itself and the concept of zombie-like creatures can be traced back to African origins. Some research has also found a connection to the island’s indigenous TaÃno people, known for their shamanist practices. The African slaves brought with them traditions and from their homeland, including the “Vodou” religion.
Haitian Vodou developed between the 16th and 19th centuries, merging traditional religions of west and central Africa with Roman Catholicism. In Haitian culture, a zonbi is a dead body brought back to life by a Vodou sorcerer known as a “bokor.” According to legend, the zonbi is under the total control of the bokor as a personal slave and lacks any will of its own. It’s part of a complex, spiritual belief (“soul dualism”) that a person has two or more kinds of souls.
One soul (“body soul”) is associated with body functions while the other (“free soul” or “wandering soul”) can leave the body. In the belief system of the enslaved Africans brought to Haiti, the afterlife included a return to their homeland, where both souls were reunited. However, if they had offended their voodoo deity, they would remain a zonbi and be a slave for eternity.
The fear of “zombification” was used by slave drivers to discourage slaves from committing suicide. These men who directed the daily work were often slaves themselves and sometimes also practicing voodoo priests, according to scholars. After the revolution, the zonbi became part of Haitian folklore, a stirring reminder of the past in the hope that it never happens again.
The earliest references to zombies in the United States, cited throughout the 1800s, were also closely associated with slavery and connected to African traditions. But the phenomenon went mainstream during the United States’ military occupation of Haiti (1915–1934).
Travel writer William Seabrook’s book, The Magic Island (1929), revealed “voodoo cults” in Haiti and likely inspired the 1932 film White Zombie. Though it takes place in Haiti, the film twists the legend to appeal to its American audience. I Walked With A Zombie, a 1943 horror movie set in a fictional Caribbean island, further strays from the original legend. By 1968 and Romero’s Night of the Living Dead, the horror film was cloaked in social commentary and civil rights, leaving Haiti’s zonbi myth to the history books.
The Haitian zombie made a brief comeback in 1985, when anthropologist Wade Davis published his controversial findings in the book The Serpent and the Rainbow, which recounted his experiences investigating Vodou cults in Haiti. It was criticized for scientific inaccuracies in regards to its theories about psychoactive drugs, but it was a commercial success and inspired the 1988 horror film of the same name (starring Bill Pullman).
But just when you thought the legend was dead and buried, a more socially aware mindset has sparked new interest.