Photos: 10 highlights from The Hukilau 2019 in Fort LauderdaleNEW Take a look back at the five days of festivities at Pier Sixty-Six and The Mai-Kai with dozens of photos and many memorable moments, plus two bonus cocktail recipes.
The Hukilau 2019: Women of Tiki take over the tower
Thursday, June 6, was tropical cocktail heaven during the opening festivities of The Hukilau at Pier Sixty-Six Hotel & Marina in Fort Lauderdale. The signature Tiki Tower Takeover cocktail party included eight of the world’s top female Tiki bartenders. Between sampling all the delicious drinks, hanging out with friends and enjoying the gorgeous views from the 17th-floor Pier Top Lounge, we managed to snap a few photos. Coming soon, a blog recap featuring more photos plus cocktail reviews and ratings. >>>> CLICK HERE FOR THE FACEBOOK PHOTO GALLERY
After taking a detour to Fort Lauderdale in 2018, the Rum Renaissance Festival is back in Miami-Dade County for its 11th annual “celebration of cane spirits in the new world” at the Coral Gables Woman’s Club.
The country’s largest and longest-running rum festival moved to Broward County last year to be closer to the center of the South Florida market, and also sidle up to The Hukilau, the annual Tiki weekender in Fort Lauderdale. It created the ultimate rum and Tiki weekend in June 2018, but organizers Robert A. Burr and wife Robin Burr decided to return to their roots for a more intimate experience in 2019.
Last year’s event at the Broward County Convention Center was the sixth straight year at a large venue, reflecting rum’s ever-expanding popularity in South Florida, one of the world’s major markets for cane spirits. From 2013 through 2017, Miami Rum Festival (as the event was also known) spent five successful years at the massive Doubletree by Hilton Miami Airport Convention Center. [See our past coverage below]
Miami Rum Renaissance actually started as small, boutique event at the Shore Club Beach Resort on South Beach in May 2009. It stayed on Miami Beach at the Raleigh Hotel Beach Resort in 2010 and Deauville Beach Resort in 2011-2012. The festival’s origins go back to 2008, when the Burrs held their first major rum tasting event for a modest 150 people at the historic Venetian Pool in Coral Gables.
Alexandre Gabriel, owner of Maison Ferrand and Plantation Rum, pours samples for guests at the 2018 Rum Renaissance Festival in Fort Lauderdale. (Atomic Grog photo)
With industry trends encouraging exploration of higher-end rums and smaller events popping up across the world, the Burrs decided to make the move back to a smaller venue in their home turf of south Miami-Dade. It’s serendipity that they ended up back in Coral Gables at another historic venue. The Coral Gables Woman’s Club was added to the U.S. National Register of Historic Places in 1990.
Instead of accommodating the thousands of people who attended the convention center events, the 2019 festival will be limited to 500 people per day “for a more intimate and elegant experience,” Robert Burr said in a recent interview with Caribbean Journal. “We’ll feature a lot of new producers, some old favorites and a fine selection of rare, limited edition luxury rums from my collection.”
Venue and tickets:The Coral Gables Woman’s Club is at 1001 E. Ponce de Leon Blvd. Festival hours are 4 p.m. to 8 p.m. Friday and 4 p.m. to 10 p.m. Saturday, with VIP admission at 2 p.m. Tickets are $50 per day for unlimited samples, $75 for VIP access. Friday trade admission is $25.
* Buy tickets online in advance
Miami Rum Renaissance Festival highlights
Rum tastings: For the price of admission, guests can sample hundreds of rums from the Caribbean and beyond, from Abuelo to Zaya. Dozens of distilleries, importers, producers, distributors and boutique brands will show off their products.
* See all the brands attending
VIP Rum Bar: Robert Burr brings back his popular den of rare and high-end offerings, available for $5 for a healthy sample. Among the more than 60 offerings are such gems as Facundo Exquisito (Puerto Rico); Foursquare’s Premise, Probitas and Zinfandel releases (Barbados and Jamaica); Rhum JM Cuvee 1845 (Martinique); plus Velier Caroni 15 (Trinidad) and Velier Worthy Park (Jamaica).
Rum Education: Seminars will be offered on a variety of topics, including a deep dive into the production of Mount Gay rum in Barbados, and an exploration of the diversity of rum with Plantation’s Rocky Yeh. New for 2019, Miami Rum Renaissance is teaming up with Will Hoekenga of American Rum Report to present two seminars (5 p.m. Friday and Saturday) on the emerging U.S. market, which now includes more than 230 distilleries. Also participating in the seminars will be Phil Prichard of Prichard’s Rum (Tennessee), Tim Russell of Maggie’s Farm (Pennsylvania), and Jonny VerPlanck of Three Roll Estate (formerly Cane Land Distilling, Louisiana). In the Caribbean Journal. interview, Robert Burr predicts a “new American Rum Revolution as distilleries pop up in every corner of North America with boutique offerings often made with great pride and ingenuity. The number of rum distilleries in the USA will easily eclipse all those in the Caribbean region.”
* See the schedule of seminars
Established in 1956, The Mai-Kai is a national historic landmark with many iconic features that guests see every time they visit, from the Polynesian Islander Revue, to the distinctive design and decor, to the gracious staff.
Manager Bob Van Dorpe (left) and head bartender Mariano Licudine (right) show off The Mai-Kai’s rum collection in 1962. Many of those rare and original bottles can still be found in the secluded back service bar (photo from 2017 at right), unseen by guests. At The Hukilau 2019, we’ll take a peek behind the scenes.
But there’s one key element to the experience that you rarely ever see, but almost always taste: The rums of The Mai-Kai. Using tropical drink recipes that can be traced directly back to Don the Beachcomber’s 1930s-era classics, the behind-the-scenes bartenders follow generations-old methods of mixing rum cocktails.
Hurricane Hayward of The Atomic Grog will take guests of The Hukilau 2019 on an virtual journey to the Caribbean to learn about the key rums and styles that have dominated The Mai-Kai’s acclaimed cocktails for more than 60 years. This includes an intimate class for bartenders and enthusiasts at the Pier Sixty-Six hotel, and an interactive symposium on stage at the Polynesian palace in Fort Lauderdale.
Here are the details on both events:
The Rums of The Mai-Kai: The Classic Tiki Template Saturday, June 8, at Pier Sixty-Six Hotel & Marina Okole Maluna Cocktail Academy class in the Commodore Room, 2 p.m. to 3:30 p.m.
Stephen Remsberg is famous for his private collection of thousands of bottles of rum. (Image by Annene Kaye)
Don the Beachcomber’s groundbreaking use of multiple rums in a single cocktail is crucial to the style that came to be known as Tiki. Nearly 90 years later, that exact same blending of spirits is still practiced today at The Mai-Kai. Hurricane Hayward of The Atomic Grog blog will guide hands-on lessons on how the flavors from different Caribbean islands are used in concert to create some of the world’s most famous rum rhapsodies. Put these practices to use to make your home bar sing. Special guest “professor” Stephen Remsberg, famed rum historian and collector, will share his knowledge and a few treats from his collection.
Another special treat: Students will shake up cocktails using sponsor rums and actual Mai-Kai ingredients. The restaurant will provide us with ample quantities of several classic drinks, sans rums, for our mixing pleasure. Also, there will be raffles held throughout the class with an assortment of door prizes, including signed books and barware from Cocktail Kingdom’s Beachbum Berry Collection.
All class members are also invited to The Mai-Kai on Sunday for special events that include rare “lost cocktails” from The Mai-Kai’s 1956 menu, plus reserved seats for an on-stage rum presentation by Hurricane Hayward and Matt Pietrek, aka Cocktail Wonk. Select students will participate in the symposium while a group of others will receive an exclusive, private tour of The Mai-Kai’s back bar and historic rum collection. Free shuttle will run betwen The Hukilau hotels and The Mai-Kai from 11:30 a.m. until around 5 p.m.
BUY TICKETS: Class sizes are limited, so act now before this sells out. Tickets for all Okole Maluna Cocktail Academy classes cost $49 plus fee, and include a special series of barware (rum sippers, spoons, muddlers, strainers, and a flask) created especially for students by Tiki Diablo. Participants get one item per class, plus the many rum samples, cocktails, and door prizes mentioned above.
The Mai-Kai’s vintage rum collection attracts industry VIPs from around the world. Joy Spence, master blender of Appleton Rum, paid a visit in November 2018 and found some rare bottles from Jamaica. Alexandre Gabriel, owner of Maison Ferrand and Plantation Rum, tasted a few vintage bottles during a tour after his symposium at The Hukilau 2018 last June. (Photos by Hurricane Hayward)
The Rums of The Mai-Kai: From the Back Bar to Your Glass Sunday, June 9, at The Mai-Kai The Mai-Kai Grand Finale, noon to 4 p.m., featuring live music in The Molokai bar by Skinny Jimmy Stingray. Symposium in the main dining room at 1:30 p.m.
Take a deep dive into the historic rum collection of the legendary Polynesian restaurant with Jim “Hurricane” Hayward of The Atomic Grog blog and special guest Matt Pietrek, rum expert and author of the award-winning Cocktail Wonk blog. Discover new information on The Mai-Kai’s connection to Tiki cocktail forefather Don the Beachcomber through the rums they have in common. Includes an interactive, multimedia presentation and rare “lost cocktails” from the archives, as we enjoy The Mai-Kai before it opens to the public.
For the fifth year in a row, the signature event at The Hukilau has sold out months in advance. The Tiki Tower Takeover, held every June in the 17th floor rooftop ballroom at Pier Sixty-Six in Fort Lauderdale, will have added significance in 2019.
It’s hard to beat the view, or the cocktails, in the 17th-floor Pier Top Lounge during the Tiki Tower Takeover at The Hukilau 2018. (Photo by Joanne Galka)
The festive cocktail party that spotlights some of the world’s top Tiki bartenders will celebrate Women Who Tiki with eight female mixologists serving their own special creations. With the hotel closing for a massive refurbishment immediately after The Hukilau, it will also be the last Takeover in the tower for at least two years.
The Hukilau: Wednesday through Sunday, June 5-9, 2019, at the Pier Sixty-Six Hotel & Marina, B Ocean Resort and The Mai-Kai restaurant in Fort Lauderdale. Featuring Tikiyaki Orchestra, Tikiyaki 5-0, Surfer Joe, The Volcanics, The Hula Girls, The Intoxicators, The Disasternauts, Gold Dust Lounge, Skinny Jimmy Stingray, The Swingin’ Palms, Slowey and the Boats, King Kukulele, Brother Cleve, Marina the Fire Eating Mermaid, Ian “Rum Ambassador” Burrell, and 25 top Tiki bars and bartenders from around the world.
* TheHukilau.com | Facebook: Page and Group | Instagram
A view of downtown Fort Lauderdale from the Pier Top Lounge at the Pier Sixty-Six Hotel & Marina during the Tiki Tower Takeover at The Hukilau 2018. (Photo by Scott Broadway)
In addition to the all-female theme, the 2019 event will feature a significant increase in participants over past years, when no more than five bartenders were included. The Hukilau takes over the Pier Top Lounge from 5 to 7 p.m. on Thursday, June 6. Prior to boarding the elevators to the tower, villagers can enjoy a welcome drink in the hotel’s ground-floor Windows on the Green.
While individual tickets are no longer available, there’s still one way to gain VIP entry. There are a limited number of South Seas passes available ($399 plus fee) that include exclusive early access at 4 p.m. to the Tiki Tower Takeover plus a custom mug from Tiki Farm. This top-of-the-line pass also gets you admission to all five days of events (not including symposiums and classes). Click here for a rundown on all the ticket options, as well as updates on what’s sold out.
Here’s this year’s all-star lineup of bartenders. All are making their first Tiki Tower Takeover appearance, though two have previously served the welcome drink. No previous events have featured more than five bars, so expect an action-packed (and cocktail-filled) party in the Pier Top Lounge this year.
Updated June 1
Click here for updates on sold-out events, see the full schedule: NEW:THE HUKILAU 2019 – Unofficial Schedule
Due to popular demand, The Atomic Grog presents a handy-dandy schedule in spreadsheet format for all five days of the upcoming Tiki weekender in Fort Lauderdale, including lots of new info like band set times, Saturday night at The Mai-Kai and more.
CLICK HERE FOR THE FULL SCHEDULE
As The Hukilau fast approaches its 18th annual Tiki weekender in Fort Lauderdale in June, hotel rooms at the host Pier Sixty-Six are sold out, and the more popular symposiums and classes are filling up. But new events are still being added, including a Saturday cocktail class and Sunday symposium on the rums of The Mai-Kai hosted by The Atomic Grog.
* More below: Passes available | Special event tickets | Pop-up Tiki bars | New, upcoming
Meanwhile, news just broke that Pier Sixty-Six will be closing for a massive two-year renovation immediately after The Hukilau 2019. This news is not unexpected, and plans for a new 2020 site have been in the works. “There should be no uncertainty that we will have a great venue for 2020,” said The Hukilau’s owner/organizer, Richard Oneslager. “I do think it’s the end of an era at Pier Sixty-Six, and it is special that we get to cap it off.” See more below:Is this the last fling at Pier Sixty-Six?
Pier Sixty-Six, a landmark property developed in 1956 on the Intracoastal Waterway and home of The Hukilau since 2015, has sold out of rooms for the event. But The Hukilau organizers have lined up a great back-up option less than a mile away, directly on Fort Lauderdale Beach. The recently renovated B Ocean Resort, formerly known as the iconic Yankee Clipper, has plenty of rooms at a special rate for villagers attending the festive Polynesian Pop party.
Marina the Fire Eating Mermaid endorses her favorite rum during a swimshow at The Hukilau 2016. (Provided by Medusirena)
Marina’s special shows for The Hukilau are always among the more popular events, and capacity is limited in The Wreck bar to allow all paid attendees prime viewing. So it’s advised that you act now if you don’t want to get left out. There are three performances on the schedule, but Wednesday night’s late-night burlesque show and Thursday’s 2 p.m. show are already sold out. Tickets remain only for the 2 p.m. matinee on Friday ($20 plus service charge).
Tiki and South Beach: Two great tastes that don’t necessarily go great together. The glitz and glamour of Miami’s most famous tourist strip seems at odds with the laid-back island atmosphere and exotic South Seas vibe that makes Polynesian Pop so endearing.
Bacardi served up four cocktails in its sponsor bar, including a take on the Mai Tai that includes its Anejo Cuatro, a 4-year-old rum.
But like diverse ingredients in a complex tropical drink, that awkward juxtaposition may finally be working in harmony if you look closely at the fifth annual “Art of Tiki” cocktail competition during the recent South Beach Wine & Food Festival.
Held Feb. 22 at The Surfcomber hotel and featuring mostly up-and-coming Miami bartenders, the festive feast of booze and food made a large leap forward after a disappointing 2018, according to our correspondent. Everything was turned up a notch, from the entertainment to the decor to the food, resulting in a better overall vibe and more successful event. Some credit should go to the event’s second-year sponsor, Miami’s venerable Bacardi rum.
Gui Jaroschy (right) and Anthony Valencia from Driftway at Generator in Miami Beach are hard at work on their GMT 5000 cocktail.
In a surprise result, the competition’s Judge’s Choice award went not to a hotshot bartender but to a quiet and unassuming chef whose complex and creative cocktail paid tribute to Cuba. Meanwhile, popular Miami restaurant Beaker & Gray was the People’s Choice, the bar team’s third win in three years. Ted Allen from sponsor Food Network hosted the party, which as usual sold out the large outdoor pool, patio and beach area behind the hotel.
Below you’ll find our full recap, including photos and reviews of all the cocktails. Also check out our photos from the Rhum Barbancourt booth in the SoBeWFF’s Grand Tasting Village, along with a cocktail recipe from New York City’s Brian Miller. We also included a recap and previously unpublished photos from last year’s Art of Tiki, along with a commentary on the history of the event.
The Art of Tiki Cocktail Showdown was back for a fifth year on Friday, Feb. 22, at the South Beach Wine & Food Festival in Miami Beach.
The Art of Tiki returned to The Surfcomber for the fourth year in a row and featured another new marquee name. Ted Allen, best known for hosting the Emmy Award-winning chef competition show Chopped since 2009, was the first non-chef to preside over the Art of Tiki (his bio calls him an author and television personality). His TV role made him well suited to judge the cocktails, which ended up being his central role.
Bacardi executive, ambassador and former bartender Adrian Biggs filled the role of master of ceremonies and made most of the announcements to the crowd. To Barcardi’s credit, it seemed like the spirits giant put more money and effort into the event in its second year as title sponsor. New decor and entertainment by the Mareva Tahiti Polynesian Dancers gave the event a much more authentically Tiki atmosphere. It was as if The Mai-Kai – Fort Lauderdale’s historic Polynesian restaurant – was there in spirit, as one speaker noted.
Sponsor Bacardi put its rums front and center at The Surfcomber hotel.
Several Bacardi-owned rums were made available for the 10 contestants, including sponsors Banks, Santa Teresa and Havana Club (the U.S. version, of course). Among those used by the mixologists were Bacardi Anejo Cuatro, Banks Five Island, Santa Teresa 1796, and Havana Club Anejo Blanco. The contestants also challenged the judges’ taste buds with an array of unique house-made ingredients along with fresh juices, syrups, liqueurs and bitters.
In addition to Allen, the judges included journalists Belkys Nerey (Miami’s WSVN-7) and Laine Doss (Miami New Times), plus bar manager Chris Hudnall (Soho House & Co.). While there’s no Tiki in Allen’s background (that we know of), he sure seems like the kind of guy you’d want to drink with at a Tiki bar. He appeared to enjoy the festivities, but looked “more like a spectator than a host,” according to our correspondent.
The 2019 lineup featured just two 2018 returnees (last year’s champs, Jesus Perez and Ben Potts), along with two-time winner Gui Jaroschy plus many new faces:
* Kevin Andrade from Drunken Dragon (Miami Beach)
* David Cedeno, Seth Carter and Roman Naumov from MiniBar (Miami Beach)
* Emiliano Gonzalez from Casa Florida (Miami)
* TJ Palmieri from Madrina’s (Gainesville)
* Jesus Perez and Courtney Lane from The Broken Shaker (Miami Beach)
* Daniele Dalla Pola from Esotico Miami
* Ben Potts from Beaker & Gray (Miami)
* Andres Rairan from The Social Club at The Surfcomber (Miami Beach)
* Jorgie Ramos from Abi Maria Bar & Refuge (Miami)
* Anthony Valencia and Gui Jaroschy from Driftway at Generator (Miami Beach)
The 18th annual Tiki weekender known as The Hukilau will not invade Fort Lauderdale until June, but local Tikiphiles will get an early taste of the rum-fueled festivities this weekend when two special events kick off the 2019 countdown at The Mai-Kai.
The Surfrajettes will make an exclusive South Florida appearance at The Mai-Kai on Saturday, March 2.
Both events will take place in The Molokai lounge at The Mai-Kai, the historic Polynesian restaurant that opened in 1956 and continues to enthrall Tikiphiles from around the world. Both events are free, but there’s a limited capacity of around 150 for each event, so be sure to get there early. Here are the details:
Sunday, March 3: Retro Rekindled community gathering featuring early happy hour, giveaways and meet-and-mingle with The Hukilau organizers. Richard Oneslager, The Hukilau’s owner and organizer, will speak and answer questions. Doors open at 3:30 p.m. The event is free but reservations are encouraged.
* Facebook event
The Surfrajettes perform in The Molokai bar at The Mai-Kai during The Hukilau on June 10, 2017.
The Mai-Kai is at 3599 N. Federal Highway in Fort Lauderdale, on the west side between Commercial and Oakland Park boulevards. Call (954) 563-3272 for more information or to make dinner reservations. Valet and paid self-parking.
Guests at both events can enjoy the regular daily happy hour in The Molokai until 7 p.m., when most signature cocktails are half-priced. There are also nightly specials that feature two drinks at 50 percent off all evening: K.O. Cooler and Tahitian Breeze on Saturday; and the Zombie and Piña Colada on Sunday.
The Molokai also features a full appetizer menu (half-priced during happy hour) that includes Tiki bar classics (Pupu Platter, Crab Rangoon, et al.) along with sushi, salads and modern tapas (sliders, fish tacos, etc.). The expansive restaurant also has a beautiful outdoor Tiki garden that can be explored, along with plenty of exotic and elaborately themed dining rooms if you’d like to stay for dinner.
The Hukilau’s villagers enjoy Mai-Kai’s Polynesian Islander Revue in June 2018. (Photo by Heather McKean)
You can also make reservations in the main showroom to see The Mai-Kai’s Polynesian Islander Revue, the longest-running authentic South Seas stage show in the United States, including Hawaii. The restaurant was added to the National Register of Historic Places in 2014. Just as historic are the bar’s tropical drinks, which have achieved cult status among Tiki, rum and cocktail devotees. Related:The Atomic Grog’s Mai-Kai Cocktail Guide
The Hukilau is one of the world’s biggest and longest running Polynesian Pop and Tiki cocktail events. Established in 2002 in Atlanta, it moved to Fort Lauderdale and The Mai-Kai in 2003 with live music, symposiums, classes and an ever-expanding schedule of events over a five day weekend. The Hukilau 2019 will take place June 5-9, headquartered at the Pier Sixty-Six Hotel & Marina near Fort Lauderdale Beach.
Sunday’s Retro Rekindled gathering is designed to give attendees and potential villagers a chance to learn more about the bands, bars, room parties, and all the other facets of the event, such as the signature Tiki Tower Takeover. In 2019, The Hukilau is spotlighting female mixologists in the festive tower cocktail party, plus special presentations on “Women of The Mai-Kai” and “Women Who Tiki.”
The Hukilau in June will feature a special symposium on the Women of The Mai-Kai by author Tim “Swanky” Glazner.
Oneslager took an ownership role in The Hukilau in 2015. He has been the driving force since 2017, when co-creator and longtime organizer Christie “Tiki Kiliki” White stepped down. Rather than make wholesale changes, Oneslager has kept The Hukilau true to White’s vision while enhancing and adding features such as the Okole Maluna Cocktail Academy. Villagers can learn from the pros as bartenders and mixology experts from around the country teach intimate classes on the finer points of the craft.
Oneslager took a leap of faith across the pond in October 2018, taking The Hukilau and The Mai-Kai to London as part of the annual UK RumFest. Oneslager has said he expects another Hukilau London in 2019. The Hukilau also teamed up with the rum fest’s founder, global rum ambassador Ian Burrell, to sponsor the Tiki bartending competition at last month’s inaugural Miami Rum Congress.
* Recap and photos: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress
The inaugural Miami Rum Congress was an unqualified success, a star-studded gathering of rum industry experts that sold out the cozy and picturesque Shane Center in Miami Beach. GALLERY: Scroll down to see the photos
Rum ambassador Ian Burrell kicks off The Tiki Takeover bartender battle.
Hosted by Federico Hernandez of The Rum Lab and global rum ambassador Ian Burrell, the event spotlighted many of the world’s top boutique brands while presenting serious discussion of today’s hottest industry issues. The tasting room featured new and exclusive bottles from a number of the most acclaimed producers and distillers, such as Foursquare’s Richard Seale of Barbados.
Author and Latitude 29 owner Jeff “Beachbum” Berry treats guests to a presentation packed with information (and rum cocktails): “Brigands, Barons & Beachcombers – The Many Faces of Planter’s Punch.”
In addition to the wonderful Foursquare “Exceptional Cask” rums, I was intrigued and excited to get my first taste of outstanding spirits from Plantation (including the elusive Xaymaca), Jamaica’s Monymusk (coming soon to the U.S. market), Hamilton (the rebranded West Indies blend), Venezuela’s Ron Diplomatico (look for the new Distillery Collection), Saint Benevolence (a Caribbean blend that directs all profits to the needy island of Haiti), and Martinique’s Rhum J.M. (the 1996 vintage was perhaps the best rhum agricole I’ve ever had the pleasure of tasting).
I caught several informative seminars, capped off by the South Florida return of author and Latitude 29 barkeep Jeff “Beachbum” Berry, regaling us with “Brigands, Barons & Beachcombers – The Many Faces of Planter’s Punch.” Meanwhile, importer and Ministry of Rum founder Ed Hamilton followed up his first-ever rum tasting at The Mai-Kai on Thursday with a no-holds-barred look at changes in the rum market over the past 25 years. We’ll be posting expanded coverage of both of these talks soon.
Some of the biggest names in the spirits world flocked to South Florida for the first annual Miami Rum Congress, a two-day event featuring tastings and educational seminars dedicated to the burgeoning booze that may finally have outgrown its “party like a pirate” image. Atomic Grog photo gallery, event recap NEW:VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress
Rum has forever been touted as the “next big thing,” a more economical and (some would argue) tastier alternative to whiskey in the hearts and glasses of aficionados of brown spirits. But, perhaps to its advantage, rum’s popularity has come at a more slow and steady pace, built from the ground up through an expanding group of devotees, event organizers and well-regarded industry loyalists. All of those folks will converge on Miami Beach to network and learn more about the world’s most diverse spirit.
Rum’s diversified, worldwide appeal is what keeps it near and dear to many. Our 2019 events calendar includes rum gatherings around the globe, from Jamaica to Czechoslovakia to The Netherlands to Madrid. And that’s just the next four months. In the United States, the Rum Renaissance Festival (set for May 17-18 in Coral Gables) has been the torch-bearer since launching in 2009 and deserves credit for being ahead of its time and paving the way for what has followed.
Miami, always a top market due to its proximity to the Caribbean and historic appreciation for rum, has been a step ahead of the rest of the country. But the word is out. Rum is not only fun, but it’s incredibly diverse and quickly gaining traction as a premium spirit. Smaller boutique festivals have become the norm, appealing to premium tastes.
Enter Federico Hernandez (of TheRumLab.com) and Ian Burrell (the award-winning global “rum ambassador”), who have joined forces to bring South Florida its second major rum festival. It’s clear that the demand is warranted. Tickets are selling briskly and several price points are sold out.
Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)
Hernandez and Burrell are on the cusp of the explosion of rum festivals worldwide. In 2007, Burrell founded The UK RumFest, widely considered to be the godfather of all rum events around the globe. In the years since, the charismatic ambassador has been on a one-man crusade, traveling to every continent on Earth on behalf of spirits companies and earning the 2018 Spirited Award as Best International Brand Ambassador. The 13th annual UK RumFest is set for Oct. 19-20.
Meanwhile, Hernandez began eyeing the vast U.S. market after launching the Rum Lab as an educational initiative in Puerto Rico in 2007. He has grown his brand to include five boutique rum festivals across American soil, including San Juan (March 2), Chicago (April 27), New York City (June 15), and San Francisco (Sept. 7).
The next logical step for Burrell and Hernandez in their efforts toward the “premiumization and education of rum” is Miami Rum Congress. “After years of attending and hosting rum events, we are combining our experiences and expertise to bring consumers and tradespeople the finest rum event in the Americas,” said Burrell in a press release. “We are bringing in expert guest speakers from around the world so that Miami Rum Congress attendees will not only have the opportunity to taste a wide array of exotic rums but can interact with and learn from top industry experts and thought-leaders. This unparalleled spirit event will be an exciting moment for the industry and monumental in shaping the modern-day rum landscape.”
Miami Rum Congress is the newest addition and the first event of the 2019 rum festival circuit. It’s not hard to lure anyone to sunny Miami Beach in February, but the lineup of VIPs and experts is nevertheless extremely impressive.
The Hukilau has announced an impressive lineup of bands, bars and booze experts as it launched a new website with tickets now on sale for the 18th annual Tiki weekender in Fort Lauderdale. Guests can also book rooms at two hotels: the host Pier 66 and the nearby B Ocean Resort.
New guests bars from across the world: Laki Kane (London), Esotico (Miami), Archipelago (Washington, D.C.), 4 Kahunas (Arlington, Texas), Manolito (New Orleans), The Polynesian (New York City), Tiki TNT (Washington, D.C.), UnderTow (Phoenix), The Zombie Village (San Francisco), and Tiki Underground (Hudson, Ohio). Plus returnees Death Or Glory (Delray Beach), Dirty Dick (Paris), Flask & Cannon (Jacksonville), Foundation (Milwaukee), Hidden Harbor (Pittsburgh), Nu Lounge Bar (Italy), Three Dots and a Dash (Chicago), Pagan Idol (San Francisco), The S.O.S. (Atlanta), Tonga Hut (Los Angeles), and Trailer Happiness (London).
Tikiyaki Orchestra
Women take over the Tiki Tower Takeover, featuring world-class mixologists Sierra Kirk (Hale Pele), Jeanie Grant (Pagan Idol), Libby Longlott (UnderTow), Sarah Clarke (Hidden Harbor), Shannon Mustipher (Gladys NYC), Phoebe Esmon (Curate), Ayme Harrison (Death or Glory), and Marie King (Tonga Hut).
New symposiums on Trader Vic’s (with granddaughter Eve Bergeron), Tiki mugs (with Tiki Diablo, Eekum Bookum, and Holden Westland of Tiki Farm), surf music (with Jon Paul Balak and Lorenzo “Surfer Joe” Valdambrini), rum and the British Navy (with Matt Pietrek, aka Cocktail Wonk), and home bars (with Ron Ferrell).
Special low-cost presentations on “Women of The Mai-Kai” and “Women Who Tiki” with many special guests.
Okole Maluna Cocktail Academy classes led by Ian Burrell, Matt Pietrek, Georgi Radev (Laki Kane), Kevin Beary (Three Dots and a Dash), Scotty Schuder (Dirty Dick), Adam Henry (Hidden Harbor), Ian Jones (The S.O.S), Jeanie Grant (Pagan Idol), and Shannon Mustipher (Gladys NYC).
More craft classes from South Florida artists Tom Fowner and Will Anders, plus California’s Tiki Tony. And Nicole Brauchler returns with another make-up class.
