Related: See photos from the grand opening party
The 500 block of Clematis Street gets a long-awaited injection of that good old Rodney Mayo magic this weekend with the grand opening of the South Florida nightlife mogul’s newest venture, the surf-themed restaurant and bar Longboards.
As owner or part owner of 13 other establishments from West Palm Beach to South Beach, he knows a thing or two about the hospitality industry. But rather than open cookie-cutter, tourist-friendly nightspots, Mayo has a creative flair for the funky and offbeat. And a clever eye for retro cool.
Perhaps we’re just getting tired of smoky bars and dance clubs, but we find his restaurant ventures (Dada and Tryst in Delray Beach, Howley’s in West Palm Beach) the coolest in his portfolio.

It looks like we may want to add Longboards to the list. We stopped by for a sneak peak last night and were blown away by the transformation that has taken place in the space formerly occupied by Ray’s Downtown at 519 Clematis St. Next door to The Lounge and across the street from Respectable Street (two other Mayo properties), Longboards is poised to become a welcome addition to the western reaches of the downtown strip. It’s a full-blown restaurant and bar with great theming, modern yet retro at the same time.
Continue reading “Surf’s up in downtown West Palm Beach with the arrival of Longboards”










