The revival of the iconic Don the Beachcomber brand has entered a new chapter with the opening of the first Gantt Reserve Collection bar in downtown Tampa. A sneak preview of the Morgan’s Cove speakeasy was held July 13, with the official public opening announced July 18. The hidden door swings open daily at 4 p.m.
Another large restaurant – considered to be the brand’s flagship – is in the works for Hamlin, near Disney World in Central Florida. This ambitious, ground-up buildout is not expected to be finished until next summer. Other restaurant locations are planned, but in an effort to expand the brand in a quicker (and less costly) manner, 23 Restaurant Services announced a creative new “brand within a brand” concept in April.
* Previous coverage: Don the Beachcomber announces new bar concept, three upcoming locations in Florida
Gantt Reserve Collection bars will be much smaller, concentrating on elevated cocktails and immersive decor. The themes will vary based on location, but all will try to maintain the high standards established by Donn Beach (born Ernest Raymond Gantt), when he created the world’s first Tiki bar as a speakeasy in 1932.
Indeed, it didn’t take long to get Morgan’s Cove up and running in just three months after the announcement. There are many reasons for this, which we’ll detail below. The next Gantt Reserve Collection bar won’t be open until early 2025.
We were privileged to attend a sneak preview of the Tampa bar on July 13. Mahalo to Brown and his team for the exquisite hospitality. Following is a comprehensive recap.
Riding a wave of success following the February opening of the first of many new Don the Beachcomber restaurants, the team behind the ambitious brand re-launch took the stage at Tiki-a-Go-Go in Orlando earlier this month to offer a sneak preview of new locations planned for Florida.
The presentation before hundreds of faithful fans gathered in an expansive ballroom at the Caribe Royale Resort did not disappoint, revealing new details about the flagship restaurant that will be built just a stone’s throw from Walt Disney World. Parent company 23 Restaurant Services also broke the news of a new “brand within a brand” dubbed the Gantt Reserve Collection from Don the Beachcomber.
This smaller, more bar-centric concept will be rolled out much faster than the 300-seat restaurant in Madeira Beach or the even larger one planned for the Orlando area. If the build-out goes according to plan, guests will be enjoying elevated Don the Beachcomber cocktails at Gantt Reserve Collection bars in Tampa this summer, then Plantation in southeast Florida in the fall.
We also learned that the Don the Beachcomber in Hamlin (opening in summer 2025) will feature not only views of the nightly fireworks at the Magic Kingdom, but also another Gantt Reserve Collection bar tucked inside, speakeasy style. Our full recap below will include details on these projects, new custom mugs, plus more information gathered after Tiki-a-Go-Go.
Don the Beachcomber presentation caps first annual Tiki event in Orlando
The juxtaposition was intentional. The inaugural Tiki-a-Go-Go kicked off April 5 with a panel discussion on the restoration and reopening of The Mai-Kai, Florida’s historic Tiki temple that will soon return from a nearly four-year slumber. The daily programming wrapped up 30 hours later with a presentation on another legendary brand that recently re-launched in the Sunshine State with bold expansion plans.
The April 6 panel Don the Beachcomber Returns! was hosted by 23 Restaurant Services creative director Justin Peterson and featured company President Marc Brown, beverage director Marie King, author Tim “Swanky” Glazner, historian Sven Kirsten, and Eekum Bookum mug master John Mulder.
Before unveiling the news on planned openings, the group discussed the flawless debut of the first new restaurant and bar based on the legacy of Donn Beach, who kick-started the Tiki bar craze in 1932 with his groundbreaking speakeasy in Hollywood, Calif. His influence is still felt today with a new wave of tropical cocktail bars around the world paying him respect, inspiring a new film and upcoming book.
Peterson praised King and Jennifer Paci, director of new restaurant openings, for the smooth debut. “The food and drinks are just immaculate,” he said. He also gave a shout-out to the the artists who built the interior, notably Daniel “Tiki Diablo” Gallardo, Patrick Vassar, Tom Fowner, and Dave “Basement Kahuna” Wolfe.
King said she designed the cocktail menu based on historic Don the Beachcomber recipes, adding her own spin where appropriate: “I had the daunting privilege of re-creating a Don the Beachcomber menu with the mindset of ‘What would Donn do today?’ ” King is a veteran manager and bartender with decades of experience in the California scene, including a stint at the last Don the Beachcomber in Huntington Beach as well as 11 years at the venerable Tonga Hut in Los Angeles and Palm Springs.
Another hurdle that took King out of her comfort zone was training the large, mostly inexperienced, staff on the nuances of Don the Beachcomber and Tiki culture. “We taught them who Donn was, who Sunny (Sund) was, what the business was, Hawaii, L.A., Chicago, the Mob, everything,” King said.
The training included everyone “from dishwasher to host,” utilizing the systems that Paci and 23 Restaurant Services employ to ensure a well-versed staff. “Everyone you come into contact with has a little bit of knowledge about what the legacy means,” King said. “You as the guests should feel like you’ve just walked into a Don the Beachcomber under their tutelage.”
But King’s most intense training was saved for her young bartenders, who she lovingly calls her “kittens.” She said she spent three days of boot camp “before any other soul walked in the building” with just the bartenders. “We did drills, we did mock service.” The end result speaks for itself, as many have corroborated.
“I was blown away,” said Kirsten, who visited the Madeira Beach restaurant for the first time just three days earlier. “It’s in a very nondescript building, and in that way it really fulfills the purpose of being an escape. You step from a mundane world into this incredible escapist space.” Kirsten literally wrote the book on this topic. His influential contributions to the culture include The Book of Tiki and Tiki Pop.
Kirsten was also impressed with the packed house and the eclectic crowd, which he said was comprised of many families with “little tykes having a great time.” He added with a laugh: “It wasn’t just you Tiki nerds.”
“That’s what Tiki needs,” he continued. “It needs everybody to get into the act. It was wonderful to see that in Madeira Beach.”
Mulder added to that topic, talking about a recent visit with his granddaughter. She loved the non-alcoholic drinks and the desserts, while he was also enamored by the environment. “The decor is perfect,” said the creator of the signature Legend Returns mug. “It’s really immersive. You really feel like you’re in a Tiki bar. I was really, really impressed.”
Peterson took the opportunity to reveal some new mug designs expected to roll out in Madeira Beach and elsewhere in the coming months. You can also expect to find them in the online store, Shop.DonBeachcomber.com.
By popular demand, the first to arrive will be a classic Rum Barrel mug, currently in production by Tiki Farm. Peterson said they hope to have them in hand by July, just in time for Tiki Oasis.
The creative director also showed off his first Don the Beachcomber mug design, based on his new signature logo of Donn Beach’s profile. He said he wanted it to be different than the other mugs created over the years inspired by Beach’s likeness.
The audience saw slides featuring Peterson’s conceptual artwork as well as photos of the sculpt created by Tiki Farm. The final glaze will have a matte finish that looks like wood, he said. The lei and flower will be pink and yellow, respectively, and the logo will be white.
Peterson called it “a dream come true to have a mug with my name slapped on the bottom of it,” adding that he’s hoping for a late summer release.
Also touted were several mug collaborations with noted Tiki artists. Big Toe is designing a bowl that Peterson said is as intricate as Mulder’s Legend Returns mug. Mitchell Spain Ceramics, which has perfected a method of creating what looks like rust on ceramics, is making “vintage style tumblers” that may be ready in time for The Hukilau in June. Also in the pipeline is a mug from Taboo Relics, due later this year or early next year.
Renderings, plans for Orlando restaurant revealed
The highlight of the Don the Beachcomber Returns! presentation April 6 at Tiki-a-Go-Go was the discussion and details on the new locations expected to open over the next several years. The excitement level was high, not just because of the historic nature of the news. Many attendees live not far from ground zero of the expansion in Florida.
First on the agenda was the previously announced build-out planned for Hamlin Town Center, just north of Disney World, which has moved up on the schedule slightly to summer 2025. “We plan to break ground relatively soon,” said Peterson, the creative director. “When that opens, it will be the crown jewel in our collection.”
If there were any doubts that the inaugural “next gen” Don the Beachcomber restaurant and tropical bar would not live up to the high standards of its namesake, they were quickly put to rest during last week’s grand opening in Madeira Beach on Florida’s southwest Gulf Coast.
The first location in a planned national rollout of escapist establishments inspired by the founding father of faux Polynesian cocktails opened to the public on Friday, Feb. 23, after three days of private parties for friends, family and VIPs. Owned and operated by Tampa- based 23 Restaurant Services, the vast 298-capacity restaurant was firing on all cylinders from the get-go.
“We are thrilled with our opening weekend, starting with a largely attended VIP party on Thursday evening,” Marc Brown, president of 23 Restaurant Services, said via email Monday. “We had over 1,200 guests join us Friday through Sunday.”
“We continue to be so excited to be a part of this community and look forward to sharing our amazing vibe and delicious food and drinks with you all,” he said, noting the huge social media reaction and “overwhelmingly positive” reviews.
We attended Thursday’s pre-opening party as well as lunch and dinner seatings during Friday’s service, witnessing a nearly flawless launch by every measurable standard. The well-trained staff of managers, greeters, servers, food-runners, bussers, and bartenders operated like a well-oiled machine. And if there were any culinary or mixological misfires from the kitchen or bar, they were few and far between.
When we arrived late for the first official dinner service, all but one of the 20 tables and booths inside the highly immersive restaurant was full, and all of the 30 or so bar seats were taken. On the patio under a large thatched roof, at least a third of the tables were full despite a steady drizzle. Our Uber driver said he had been taking passengers there all day.
Customers were three deep at the bar for hours during the peak of service, beverage director Marie King told us later. “It was a good night.” And the crowds kept coming. The restaurant was just as packed when we left hours later, around 10 p.m.
Managing partner Sebastien Amoruso seemed very satisfied while surveying the scene and monitoring first-day operations. “It’s a good day,” he said during dinner service. “I’m happy. For the first day, we’re doing great.”
Amoruso estimated that 500 guests would be seated on opening day, but this might not include many who bellied up to the bar and didn’t register in the computerized point-of-sale system. I counted roughly 112 seats inside and 115 outside, plus lots of room for standing near the bar.
More seats could be added if needed, Amoruso, said. If opening weekend is any indication, that may be necessary. Saturday night was even busier than Friday, reported Donn Beach biographer Tim “Swanky” Glazner, who attended both.
But the venue never seemed crowded, with plenty of room for guests to relax and enjoy the atmosphere. Amoruso cited the expertise and experience of 23 Restaurant Services.
Nearly 100 years after its namesake founder developed and popularized the Polynesian-themed restaurant and bar concept, the Don the Beachcomber brand is re-launching this week with the first of multiple locations scheduled to roll out in Florida over the next several years.
The restaurant in Madeira Beach, between St. Petersburg and Clearwater, is scheduled to open to the public on Friday, Feb. 23. Private events for friends, family and VIPs were held in the days prior. Partygoers no doubt will hoist a birthday toast Thursday to the Tiki bar pioneer.
* More Don the Beachcomber history
Ernest Raymond Gantt, who later changed his name to Donn Beach and opened the first Don the Beachcomber as a speakeasy during Prohibition in 1932, was born on Feb. 22, 1907, in rural Texas. His colorful life story will be documented in an upcoming book (Searching for Don the Beachcomber) and film The Donn of Tiki).
The new restaurant occupies an indoor-outdoor space at the Cambria Hotel at 15015 Madeira Way. It will be open seven days and nights, operating from 11 a.m. to 11 p.m. on Sundays through Wednesdays, and 11 a.m. to 1 a.m. on Thursdays through Saturdays.
“We’re fully staffed and ready to go” with more than 100 team members, said Lisa Longest, the director of marketing for Don the Beachcomber and other brands owned by Tampa-based 23 Restaurant Services. Friday’s grand opening will include a ribbon-cutting attended by city dignitaries right before the 11 a.m. opening, she said in a phone conversation Thursday.
Call (727) 870-8454 or go to DonBeachcomber.com for more information. They are currently not taking reservations, so it’s first-come, first-served.
Originally planned for late 2023, then pushed to early 2024, the restaurant finally cleared all the bureaucratic hurdles and passed its final inspection, clearing the way for the grand opening. “We had to do a full build-out,” Longest said of the large space on the ground floor of the hotel. “It took time to get all the permits.”
This is a far cry from Don the Beachcomber’s tiny original bar in Hollywood. The restaurant has a total capacity of 298 with 92 seats inside and 120 outside.
Preview the food and drinks
The restaurant’s food is inspired by the faux Polynesian flavors pioneered by Don the Beachcomber, but the menu will also feature “elevated dishes that will appeal to all,” Longest said in an email following our phone conversation. Dishes will include a pupu platter featuring hand-made crab rangoon, chicken satay and sticky rib skewers, plus signature wings. “We will also feature tempura cauliflower, a variety of fried rice options, fresh grouper, and an array of gourmet burgers,” she said.
We got a sneak peek at the food and drink menus, which were designed by 23 Restaurant Services creative director Justin Peterson. The offerings are sure to please every taste – from hardcore Tikiphiles, to adventurous locals, to the hotel guests who simply stumble upon this slice of paradise. In fact, the main menu’s cover is emblazoned with Donn Beach’s mantra: “If you can’t get to paradise, I’ll bring it to you.”
Like many recent years, 2023 was defined by loss, from a deadly natural disaster to the passing of a beloved artist. But there are two other words that better sum up 2023: Aspiration and revival. Among the year’s highlights are the return of three historic restaurants, the resurrection of a legendary rum, a groundbreaking cocktail book that looks ahead by honoring the past, plus an overall renewed appreciation for Tiki culture and cocktails. If nothing else, it gives us hope for an eventful 2024. Related:The Year in Tiki 2023: A look back at the top events in photos, video Bonus recipes below:Beachcomber Punch | Ray’s Mystique
1. TRAGEDY IN MAUI: Lahaina devastated by wildfires
Wildfires swept across the island of Maui on Aug. 8, killing at least 100 people in one of the nation’s deadliest disasters. The fires destroyed most of Lahaina – the original capital of the Hawaiian Kingdom – on the northwest coast. Residents fled as the blazes incinerated thousands of structures, causing more than $5 billion in damage.
Among the historic structures lost were the Old Lahaina Courthouse, Waiola Church, Pioneer Inn, and Kimo’s restaurant. Lahaina’s famous banyan tree, planted in 1873, had most of its foliage charred, though was still standing after the wildfires.
Before the fires, the Lahaina Historic District was a bustling tourist destination with stores and restaurants attracting many visitors. The district included 60 historic sites with Front Street ranked one of the “Top Ten Greatest Streets” by the American Planning Association. Lahaina was also a popular whale-watching site. It has a long history as a shipping and whaling town.
The wildfires were attributed to dry, gusty conditions created by a strong high-pressure area north of Hawaii, and Hurricane Dora to the south. The death toll is the largest for a wildfire in the United States since the Cloquet Fire of 1918 in northern Minnesota, which claimed 453 lives.
President Biden ordered the mobilization of “all available federal assets” to respond to the wildfires, including the Navy, Coast Guard, National Guard, and FEMA. Other countries pledged aid, and fund-raising efforts across the U.S. raised $30 million within 10 days. The Maui Strong Fund, which provides financial resources to support the immediate and long-term recovery needs for the people and places affected by the wildfires, has raised more than $177 million to date and awarded grants totaling more than $86 million.
The disaster was also a call to action for many in the Tiki community, which united for fund-raisers and other special events. From bars and restaurants, to concerts and special events, supporters rallied to help in any way they could. Mark Riddle donated profits from the sale of his Lahaina Sunset album, which was inspired by a trip to Maui.
In mid-December, the heart of Lahaina reopened to residents and business owners as the historic banyan tree began sprouting new leaves. As of late December, Lahaina opened its remaining schools and welcomed tourists back to areas unaffected by the fires. Maui county officials say rebuilding the burned structures won’t begin for another 18-24 months, and big-picture plans are hazy. Rebuilding completely, including replacing all of the lost structures, will cost an estimated $5.5 billion.
With the exception of Lahaina, Maui is open and there is plenty to see and experience, according to the GoHawaii.com website. Guests are urged to “visit with aloha, compassion and empathy,” and to support local businesses. The MauiNuiFirst.com website offers many other suggestions.
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2. DON THE BEACHCOMBER: Anticipation for new restaurant chain, film and book reaches fever pitch
While slowly building for years, interest in the founding father of the 20th century Polynesian restaurant explosion went through the roof in 2023 as three major projects neared the finish line. By the end of the year, a new Don the Beachcomber restaurant in Southwest Florida was hiring staff and putting the final touches on construction. The Donn of Tiki documentary was 99 percent complete as the filmmakers finished up the end credits and licensing rights. Meanwhile, the manuscript for Tim “Swanky” Glazner’s book, Searching for Don the Beachcomber, was nearing the design and editing stages. After several years of non-stop work, these projects are now poised for a major splash in the new year and beyond.
The revival of the Don the Beachcomber brand took center stage after the announcement in February that Florida-based 23 Restaurant Services would be reviving the restaurant chain nationwide, beginning with multiple locations in the Sunshine State expected to open in the next several years. Skeptics were quickly assured of the legitimacy of the project when veteran bar manager Marie King was plucked from the venerable Tonga Hut to become director of beverage. In addition to leading the oldest Tiki bar in Los Angeles, King had previously built the cocktail program at the last Don the Beachcomber restaurant in the continental U.S., which closed in Huntington Beach, Calif., in 2018. The design of the new restaurants is in the capable hands of artist Daniel “Tiki Diablo” Gallardo, long admired for his expertise and craftsmanship in building traditional Tiki bar spaces.
The much-anticipated re-launch of the iconic Don the Beachcomber brand will kick off in early 2024, when the first of several new restaurants will open in Florida. All indications point to a February grand opening in Madeira Beach on the southwest Gulf Coast.
The indoor-outdoor space on the ground floor of the waterfront Cambria Hotel was originally scheduled to open in November or December. The Don the Beachcomber website currently says “early 2024.”
The space is still under construction, so more delays are possible. However, management started seeking employees several weeks ago, and photos shared on social media show the interior decor nearing the final stages of installation.
A reel posted Dec. 14 on the official pages on Instagram and Facebook provides “a sneak peek into paradise.”
If all goes according to plan, expect a public opening in February with a soft opening for “friends and family” a week prior. An official annoucement on an exact date likely won’t be made until after a certificate of occupancy is issued.
A general rule of thumb in the restaurant business is to begin hiring at least six weeks before a grand opening. The first “now hiring” post appeared Dec. 1 on the Don the Beachcomber Instagram page.
The “GOATS wanted” ad encourages “career seekers” and “badass dreamers” to apply via the website of parent company 23 Restaurant Services. Among the jobs posted on the website are bartender, cook, dishwasher, expeditor, host/hostess, manager, managing partner, server, and service assistant.
The Madeira Beach space was originally slated to be a new Tiki Docks location, but 23 Restaurant Services shifted its strategy away from the Florida beach bar concept and accelerated its focus on the more traditional Don the Beachcomber brand. Additional Polynesian restaurants named for the tropical cocktail genre’s godfather have been announced for Viera in Brevard County on Florida’s east coast and Hamlin in Orange County just north of Disney World.
Though not yet listed on the official website, there’s also a stand-alone Don the Beachcomber bar planned for Tampa, revealed in October by Marie King, the 23 Restaurants Services director of beverage. King is a respected veteran in the tropical drinks world after managing California’s historic Tonga Hut from 2012 to early 2023. She also ran the bar program at the last Don the Beachcomber in California from 2009 to 2011.
According to the official timeline, the waterfront Viera location at the corner of Viera and Lake Andrews boulevards is set to open in 2025. But King said the smaller Tampa bar could open its doors first, likely in 2024.
The Feb. 22 birthday of Tiki bar pioneer Don the Beachcomber (1907-1989) is typically a red-letter day for many bartenders and home enthusiasts, who celebrate by mixing up classic tropical cocktails to toast the originator of such iconic drinks as the Zombie, Nui Nui, and Three Dots and a Dash. This custom has intensified recently with the announcement of new book and film projects that celebrate the life of times of the creator of what’s now known as Polynesian Pop, aka Tiki culture.
But the occasion gained special importance this year with the announcement that a Tampa-based hospitality company will begin rolling out a chain of new Tiki-themed restaurants featuring the Don the Beachcomber branding in 2023. According to a press release from 23 Restaurant Services, “there are currently two Don the Beachcomber restaurants and bars under development in Central Florida, with the first slated to open by the end of the year.”
The company’s president, Marc Brown, said in the release that he expects as many as 10 to 15 restaurants to be spread across the Southeast over the next several years, with plans to expand nationally. Brown’s company bought the rights to the Don the Beachcomber brand in 2021, aiming to incorporate it into its successful Tiki Docks concept in the Tampa-St. Petersburg area.
The birthday of Donn Beach, who legally changed his name from Ernest Raymond Gantt after the success of his Don the Beachcomber restaurants in the 1930s, seemed like a great time to announce the ambitious plan that 23 Restaurant Services calls “an expansive growth strategy.”
“Each of the restaurants will feature the eccentric, Polynesian-inspired design and flamboyant, rum-based drinks that have become synonymous with Don the Beachcomber locations for more than 90 years,” the press release says.
“Don the Beachcomber is the most iconic brand in Tiki history, so it’s impossible to overstate how excited we are about what lies ahead,” Brown said. “We look forward to leveraging our expertise in management and operational excellence to reintroduce the world to the legend that is Don the Beachcomber.”
To accomplish this, 23 Restaurant Services will be guided by an advisory board featuring some of the top artists, writers, and bartenders from the current Tiki scene:
John Mulder, a Florida-based artist and designer whose Eekum Bookum Tiki Mugs makes some of the most in-demand products on the market.
Danny “Tiki Diablo” Gallardo, a California-based designer of carvings, mugs, and full bar interiors who has outfitted some of the world’s top Tiki establishments.
“Assembling this dynamic and legendary group of experts to serve as our advisory board was the first step in developing a plan to share and represent the history and life of Don the Beachcomber with the utmost authenticity,” Brown said. “We could not be more excited to share the work we are doing together to bring Don the Beachcomber back to life.”
In addition to the advisers, Brown has taken a huge first step in bringing back Don the Beachcomber’s classic cocktails by , former beverage director and general manager of Tonga Hut in Los Angeles, as director of beverage for 23 Restaurant Services. King also served as beverage director of the last Don the Beachcomber restaurant in the continental U.S., located in Huntington Beach, Calif., from 2009 to 2018. Like 23 Restaurant Services, the owners of this location purchased the name and did not have any connection to the original company.