Modern Caribbean Rum

Zombie hunters: Beachbum Berry and Ed Hamilton join forces on new rum blend

Zombie killers: Beachbum Berry and Ed Hamilton join forces on new rum blend

Two of the spirits and Tiki cocktail world’s most respected figures are putting their names on the label of an exciting new release: Beachbum Berry’s Zombie Blend from Hamilton Rum. It’s the first joint rum project for both and is expected to hit stores and bars across America this summer.

Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14
Ed Hamilton shows off the label and talks about his new rum project with Beachbum Berry on a Zoom call on May 14.

This deadly elixir is a potent 118-proof blend of spirits from multiple Caribbean islands that seeks to recreate in one bottle the classic combination of three different rums that Don the Beachcomber famously used in his original Zombie recipe in the 1930s. Berry spent more than a decade decoding Donn Beach’s secrets and published the results in his landmark 2007 book, Sippin’ Safari.

The blend was a hands-on passion project for Berry, who tasted and approved every tweak, Hamilton said. “I love the guy, he’s wonderful to work with,” Hamilton said, adding that he felt more than a little pressure to not disappoint him. It was a two-year project that “started well before COVID.”

Exclusive recipe below: HAMILTON ZOMBIE
RELATED: 15 things you need to know about Ed Hamilton and Hamilton Rum

Hamilton hopes to have ample supplies of the new rum in 1-liter bottles ready for distribution from his New Jersey warehouse by around the time most of us are celebrating the Fourth of July, he said last Friday night in his weekly Zoom happy hour. The blend is done, Hamilton said, and he’s just working with Berry on finalizing the back label. It will feature a revamped Zombie recipe by “the Bum” that shows off the new rum.

Beachbum Berry is the world's foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)
Beachbum Berry is the world’s foremost authority on the Zombie cocktail. (Photo by Jonpaul Balak)

The author of six influential and award-winning books on tropical cocktail history also has his own line of custom barware from Cocktail Kingdom (including Zombie glasses) and owns the acclaimed restaurant and bar Beachbum Berry’s Latitude 29 in New Orleans. His talks at rum and cocktail events around the world are always a hot ticket, and he’s credited with sparking the revival of Tiki cocktails that continues to grow.
RELATED: Beachbum Berry cocktail recipes, previous coverage

Hamilton said he’s happy that his rums are now available in 40 states, and he’s looking forward to a post-COVID boom that should boost his rum sales above 2019 levels. The partnership with Berry certainly won’t hurt.

“The best people to collaborate with are people who know more than you do,” Berry told us via e-mail. “Ed definitely fills that bill. He knows everything about rum, and he has good taste too. That made the whole sourcing and blending process ridiculously easy.”

The union of these two unique brands is a Tiki lover’s dream. Hamilton, founder of the Ministry of Rum website, was a longtime rum expert and author before he became an importer. His company, Caribbean Spirts, brings into the United States rums and other products from across the West Indies with an emphasis on honesty and authenticity.

The hardcover 10th anniversary edition of Beachbum Berry's Sippin' Safari was published in 2017 by Cocktail Kingdom
The hardcover 10th anniversary edition of Beachbum Berry’s Sippin’ Safari was published in 2017 by Cocktail Kingdom.

Hamilton’s namesake rums include blends from some of the region’s most respected rum-producing islands. His best sellers include Hamilton 86 and 151 from Guyana, plus gold and black pot-still rums from Jamaica. These styles are Tiki bar staples, and Hamilton’s reasonably-priced and flavorful blends are well-received by bartenders and home enthusiasts alike.

Even if you have all the ingredients, the Zombie is a beast of a drink to make. Not only are there three rums but also multiple juices, syrups and spices that add up to 10 ingredients or more. This can discourage not only novices mixing at home but also high-volume cocktail bars. “We wanted something that works in the bars,” Hamilton said. The goal, he said, is for bartenders to say: “Now I can put a Zombie on the menu.”

For Berry, the Zombie is special “not only because it tastes great, but on a more personal level because it was a ‘lost’ recipe that I discovered, and then decoded, and then published for the first time anywhere in Sippin’ Safari in 2007. And now, 15 years later, I’ve blended a rum for the drink as well. That’s a pretty cool feeling!”

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Minimalist Tiki

Recipes: Exotic cocktails at Altered State Tattoo’s 20th anniversary party

Exotic cocktails at Altered State Tattoo's 20th anniversary party

The Atomic Grog had the distinct pleasure of serving up cocktails on Aug. 27 for special guests of artist Mike “Pooch” Pucciarelli at the 20th anniversary party for Altered State Tattoo, the South Florida shop that has gained him a worldwide following for his highly creative ink.
See recipes below: Altered State Zombie | Mai Ta-IPA

Mike "Pooch" Pucciarelli gets festive at the party marking the 20th anniversary of his Altered State Tattoo shopMike “Pooch” Pucciarelli gets festive at the party marking the 20th anniversary of his Altered State Tattoo shop.

Respectable Street in downtown West Palm Beach hosted the private bash, which also included a rare performance by Pooch’s hard-rocking band, Ferocious Stones; a lowbrow art marketplace featuring Altered State artists; and a DJ keeping the eclectic tunes flowing during the three-hour party. The Atomic Grog pop-up bar was featured on the back patio along with food by chef Corey Hall.

Pooch opened his modest shop in August 1996 in Lake Worth, funneling his creative energy into a new career as a small business owner. His talent as an artist (and musician) was always evident, with much of his early work centered around his acclaimed hardcore metal band Raped Ape. Pooch quickly became an in-demand tattooist, showcasing his highly original work in national magazines and building a loyal following. A lowbrow art career soon followed, with Pooch’s paintings shown at gallery shows from Los Angeles to Seattle to New York City.

Altered State Tattoo 20th anniversary party at Respectable Street: Kenny 5 (left), Pooch and JC Dwyer kick out the jams with Ferocious Stones. Many guests enjoyed cake, while Dwyer was a two-fisted drinker of Atomic Grog cocktails. (Atomic Grog photos)
Altered State Tattoo 20th anniversary party at Respectable Street: Kenny 5 (left), Pooch and JC Dwyer kick out the jams with Ferocious Stones. Many guests enjoyed cake, while Dwyer was a two-fisted drinker of Atomic Grog cocktails. (Atomic Grog photos)

The artist’s eye-popping surrealist work includes many exotic images, including Polynesian Tikis, Day of the Dead, and his own unique take on roller coasters. Full disclosure: The Atomic Grog home bar and surrounding walls feature a half-dozen Pooch prints, including Franken Tiki Island. Pooch painted a boomerang table that hangs behind the bar and also gave me this rare Tiki piece he painted. Needless to say, I’m a huge fan of his work. I even traveled to his 2005 gallery shows in Seattle and Los Angeles.

Not only is Pooch a major talent in the lowbrow and tattoo art worlds, he’s one of the nicest guys you’ll ever meet. A seemingly imposing figure, Pooch is actually a gentle giant, literally and figuratively. Nowadays, we typically meet up for cocktails at The Mai-Kai in Fort Lauderdale, sharing our affinity for Tiki culture and exotic libations. Mrs. Hayward and I also often join Mike and Stacy (Mrs. Pooch) at the creative gastropub Sweetwater in Boynton Beach.

Hurricane Hayward mixes up the Altered State Zombie and Mai-Ta-IPA during Altered State Tattoo's 20th anniversary party
Hurricane Hayward mixes up the Altered State Zombie and Mai Ta-IPA during Altered State Tattoo’s 20th anniversary party. (Atomic Grog photos)

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