Modern Caribbean Rum

Rum Spotlight: Ed Hamilton brings new West Indies blend to Florida

Rum Spotlight: Ed Hamilton brings new West Indies blend to Florida

Updated Dec. 23, 2020

Importer Ed Hamilton has announced the arrival of a new Hamilton Rum blend bottled for the Florida Rum Society, soon to be available in retail locations across the Sunshine State. Plans call for the rum, a blend of Jamaican and Guyanese rums, to be distributed in 2021 to other states as well.

Ministry of Rum Private Collection, Florida Rum Society Blend

The first shipment arrived in Orlando on Friday (Dec. 4) from Hamilton’s New York bottling facility, he announced during a Zoom happy hour event that evening. On Thursday, he teased Florida rum lovers with an Instagram post containing the label, announcing that the rum was “on I-75 on the way to Florida.”

Jump below: 15 things you need to know about Ed Hamilton and Hamilton Rum
Recipe: Hamilton Navy Grog, as served at The Mai-Kai

The quick arrival pleased the longtime rum connoisseur, author and owner of his own boutique label and import company, Caribbean Spirits. The new rum will be part of Hamilton’s Ministry of Rum Private Collection, containing a similar label but more limited-edition bottlings than his standard Ministry of Rum releases. These include a variety of rum blends sourced from Jamaica, Guyana, St. Lucia and other islands.

He also imports a selections of acclaimed rums from Martinique, including the Neisson, La Favorite and Duquesne labels. Ministry of Rum refers to the website and message board Hamilton launched in the late 1990s that remains an essential reference tool for researching and learning about all rum.

Ed Hamilton spars with rum ambassador Ian Burrell at the first Miami Rum Congress in February 2019. (Photo by Hurricane Hayward)
Ed Hamilton spars with rum ambassador Ian Burrell at thefirst Miami Rum Congress in February 2019. (Photo by Hurricane Hayward)

For the Florida Rum Society blend, Hamilton said he went with a modified version of his popular Navy Strength blend, a powerful 114-proof combination of 60 percent Guyana rum and 40 percent Jamaican rum. The new blend is more accessible, clocking in a 45 percent alcohol by volume, or 90 proof. Hamilton said the blend is 65 percent from Demerara Distillers in Guyana and 35 percent from Worthy Park Estate in Jamaica.

Besides the proof and percentages, there’s a slight variation the age of the rum, Hamilton said. The Jamaican component is a 1-year-old rum while the Navy blend contains unaged distillate. The Guyanese rum is the same blend of 2- to 5-year-old rums that Hamilton uses in the Navy Strength bottling, as well as the Hamilton 86 and 151 Guyana rums that are well-known and loved at Tiki bars across the country. Check our in-depth look at Hamilton’s journey in bringing these rums to market, and their use at The Mai-Kai in Fort Lauderdale.

The Florida Rum Society blend promises to be more versatile and just as tasty as the Navy blend, its lower proof and added aging making it more assessable as a sipper and all-purpose mixer. It’s also a higher proof than the similar New York Blend, an 84-proof version of the Navy blend. At 65 percent Demerara, it could also make a fine substitute for Hamilton 86 in cocktails. During the Zoom meeting, Hamilton sipped on one of his favorite easy-to-make highballs, a blend of Hamilton 86, Hamilton Jamaican Pimento Dram, and orange juice. I tried a mix of 1 part dram, 3 parts rum and 6 parts juice, and it was delicious.

The flagship Hamilton rums from Guyana are available at Total Wine stores in Florida. (Photo by Hurricane Hayward, August 2016)
The flagship Hamilton rums from Guyana are available at Total Wine stores in Florida. (Photo by Hurricane Hayward, August 2016)

The new rum should also work well in classic Tiki cocktails that call for a roughly equal blend of non-overproof Demerara and Jamaican rums, such as the Navy Grog (and Beachbum Berry’s The Ancient Mariner), Pearl Diver’s Punch, and Sidewinder’s Fang. The extra 5 percent ABV will give the drink a boost to help it hew closer to the original rums. In the mid-century heyday, it was not unusual for standard mixing rums to be higher than 80 proof, especially those from Guyana and Jamaica. During the Zoom meeting, I enjoyed a Navy Grog featuring three of Hamilton’s signature rums (see recipe below).

Follow the Florida Rum Society on Facebook and Instagram for updates on distribution. Hamilton confirmed that the main retail location will be the Sarasota Liquor Locker. The rum society boasts a robust online store with quick delivery across the state featuring rums stocked by the Sarasota store.

UPDATE: Sarasota Liquor Locker and the rum society’s online shop were the first get the rum. Soon after, it was on its way to Five Star Liquor & Wine in Orlando, Primo Liquors in Broward County (multiple ocations), Big Game Liquors in Miami, and Beach Liquors in the Panhandle (multiple ocations).

Florida Rum Society

Hamilton said he expects retail outlets across the state to carry the rum. Part of the goal of the partnership with the Florida Rum Society, he said, is to leverage the group’s influence to persuade more retailers to carry the Hamilton (and Caribbean Spirits) product line. The bottling includes 112 cases, he said, though he didn’t rule out another batch in the future depending on demand. If the store you frequent in Florida doesn’t carry Hamilton rums, or you’d like to request the new blend, ask them to contact the distributor: Progress Wine Group from Opa Locka, (321) 230-4682.

UPDATE: The Florida Rum Society announced an online cocktail contest featuring the new blend, with the winner earning “a hoard” of Hamilton rums. The group has quickly ramped up its activities after forming only in mid-2019. Members began holding in-person gatherings before the pandemic and have continued them online, with Hamilton and other high-profile rum industry veterans, such as Privateer Rum’s Maggie Campbell, joining in.

The Hamilton blend is not the society’s first special bottling. Just last week, a Plantation 2008 single cask rum from Guyana featuring a Florida Rum Society label landed in Orlando. This label release is extremely limited (just 140 bottles) and available at Five Star. There are also a few bottles remaining at Five Star from the exclusive (214 bottles) release in August of a 109.2 proof New England rum from Privateer dubbed Rumdemic. The release marked the return of Privateer’s single barrel program (now known as the Letter of Marque series).

If that’s not enough for Florida rum fanciers, another exclusive release is coming in 2021. The Florida Rum Society Masters Selection from Chairman’s Reserve and St. Lucia Distillers is available for pre-sale at Jensen’s Liquors in Miami. This 115.6 proof blend is expected around April. Shipping and pick-up are both available.

For more on the Florida Rum Society, check out the interview with founder Jay Cocorullo on the Rumcast podcast, episode 14.

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15 things you need to know about Ed Hamilton and Hamilton Rum

As part of the inaugural Miami Rum Congress in February 2019, the “Minister of Rum” (he actually prefers to be called “Administer of Rum”) hosted his first-ever master class at The Mai-Kai in Fort Lauderdale on his Hamilton Rum product line, including a discussion of his journey from Caribbean sailboat adventurer to rum importer and label owner.

Hamilton Rum master class at The Mai-Kai

The hands-on symposium took place in the historic restaurant’s intimate Samoa dining room and included rum and cocktail samples, plus a heaping helping of Hamilton’s wit and wisdom. Here are a few nuggets we gleaned from the presentation:

  • After studying chemical and mechanical engineering and getting his college degree, Hamilton worked a job “selling bomb parts” in the mid-1970s. “It really wasn’t something I wanted to base my career on,” he said. When his boss queried him about what he wanted to be doing in five years, he exclaimed: “Go sailing.” Asked how he could make that happen, he replied: “I quit.” He says never spent another day looking for a job after that.

Continue reading “Rum Spotlight: Ed Hamilton brings new West Indies blend to Florida”

Minimalist Tiki

Miami Rum Congress is in session: First annual event presents top industry experts

Miami Rum Congress 2019

Updated Feb. 21

Some of the biggest names in the spirits world flocked to South Florida for the first annual Miami Rum Congress, a two-day event featuring tastings and educational seminars dedicated to the burgeoning booze that may finally have outgrown its “party like a pirate” image.
Atomic Grog photo gallery, event recap
NEW: VIPs, connoisseurs of fine spirits flock to first Miami Rum Congress

Feb. 8-9 – Miami Rum Congress at the Ronald W. Shane Center, 6500 Indian Creek Drive, Miami Beach.
MiamiRumCongress.com: Tickets, schedule, more | ShaneCenter.com
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The Tiki Times: See all the upcoming events

Miami Rum Congress 2019

About Miami Rum Congress

Rum has forever been touted as the “next big thing,” a more economical and (some would argue) tastier alternative to whiskey in the hearts and glasses of aficionados of brown spirits. But, perhaps to its advantage, rum’s popularity has come at a more slow and steady pace, built from the ground up through an expanding group of devotees, event organizers and well-regarded industry loyalists. All of those folks will converge on Miami Beach to network and learn more about the world’s most diverse spirit.

Rum’s diversified, worldwide appeal is what keeps it near and dear to many. Our 2019 events calendar includes rum gatherings around the globe, from Jamaica to Czechoslovakia to The Netherlands to Madrid. And that’s just the next four months. In the United States, the Rum Renaissance Festival (set for May 17-18 in Coral Gables) has been the torch-bearer since launching in 2009 and deserves credit for being ahead of its time and paving the way for what has followed.

The Rum Lab's 2019 Rum Festival Tour

Miami, always a top market due to its proximity to the Caribbean and historic appreciation for rum, has been a step ahead of the rest of the country. But the word is out. Rum is not only fun, but it’s incredibly diverse and quickly gaining traction as a premium spirit. Smaller boutique festivals have become the norm, appealing to premium tastes.

Enter Federico Hernandez (of TheRumLab.com) and Ian Burrell (the award-winning global “rum ambassador”), who have joined forces to bring South Florida its second major rum festival. It’s clear that the demand is warranted. Tickets are selling briskly and several price points are sold out.

Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)
Ian Burrell, aka the global rum ambassador, welcomed The Mai-Kai to London in October for a special event leading up to his 12th annual UK RumFest. (Photo by The Mai-Kai)

Hernandez and Burrell are on the cusp of the explosion of rum festivals worldwide. In 2007, Burrell founded The UK RumFest, widely considered to be the godfather of all rum events around the globe. In the years since, the charismatic ambassador has been on a one-man crusade, traveling to every continent on Earth on behalf of spirits companies and earning the 2018 Spirited Award as Best International Brand Ambassador. The 13th annual UK RumFest is set for Oct. 19-20.

Meanwhile, Hernandez began eyeing the vast U.S. market after launching the Rum Lab as an educational initiative in Puerto Rico in 2007. He has grown his brand to include five boutique rum festivals across American soil, including San Juan (March 2), Chicago (April 27), New York City (June 15), and San Francisco (Sept. 7).

The next logical step for Burrell and Hernandez in their efforts toward the “premiumization and education of rum” is Miami Rum Congress. “After years of attending and hosting rum events, we are combining our experiences and expertise to bring consumers and tradespeople the finest rum event in the Americas,” said Burrell in a press release. “We are bringing in expert guest speakers from around the world so that Miami Rum Congress attendees will not only have the opportunity to taste a wide array of exotic rums but can interact with and learn from top industry experts and thought-leaders. This unparalleled spirit event will be an exciting moment for the industry and monumental in shaping the modern-day rum landscape.”

Miami Rum Congress is the newest addition and the first event of the 2019 rum festival circuit. It’s not hard to lure anyone to sunny Miami Beach in February, but the lineup of VIPs and experts is nevertheless extremely impressive.

Continue reading “Miami Rum Congress is in session: First annual event presents top industry experts”

The Week in Tiki (Sept. 7-20, 2015): Ohana: Luau by the Sea and Mod Palm Springs, plus more event previews

The Week in TikiThe summer may be ending soon, but there’s no shortage of Tiki events, including Ohana: Luau by the Sea in Fort Lauderdale and Mod Palm Springs in California coming in early October. Check out previews of both, plus this month’s Tonga Room 70th anniversary in San Francisco, a Tiki cocktail history seminar in D.C., Tiki Day at Disneyland, and Thee Hot Rod Luau in Southern California. We also have recaps of the recent Fong Fest in Chicago, and Don the Beachcomber’s International Tiki Market Place. Plus news from the Chicago Area Tiki Tour and a possible Tiki bowling establishment coming to Atlanta. Regular features honor the late Florida artist Wayne Coombs; South Florida’s Cutback Surfband; the Bootlegger Tiki bar in Palm Springs; and the Ministry of Rum website. The rum of the week, Coruba Original, is featured in a vintage Planter’s Punch.
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Last chance for Ohana: Luau by the Sea tickets

Don’t miss out on the very first Ohana: Luau by the Sea, set for Oct. 1-3 in Fort Lauderdale. Online ticket sales will end at 8 p.m. Eastern time on Monday, Sept. 21, so the organizers can get an accurate head count and prepare for their Saturday night luau at the Sheraton Fort Lauderdale Airport hotel, headquarters of the event. There will be no same-day ticket sales.

Ohana: Luau by the Sea

Brought to you by the Fraternal Order Of Moai – the same friendly, fez-wearing folks who earlier this year presented the sister event Ohana: Luau at the Lake in upstate New York – this inaugural event is being hosted by the charity organization’s Gumbo Limbo chapter in South Florida.

Attendees can enjoy live music, DJs, seminars, contests, a rum tasting, vendors, auctions, prizes, food and the legendary dinner show at The Mai-Kai restaurant. Tickets are $85, or $135 if you pair it with a limited edition event mug by PopTiki of Colorado.

Your ticket gives you access to three days of Tiki-themed festivities:

Continue reading “The Week in Tiki (Sept. 7-20, 2015): Ohana: Luau by the Sea and Mod Palm Springs, plus more event previews”