For someone with the nom de plume “Beachbum,” Jeff Berry sure has been busy lately. Not content with the award-winning Beachbum Berry’s Latitude 29 in New Orleans, the author-turned-barkeep expanded his Tiki cocktail empire with the annual Sippin’ Santa pop-up that topped more than 50 locations worldwide during the 2024 winter season.
Tiki Social is a summer pop-up cocktail experience at select Omni Hotels & Resorts masterminded by Jeff “Beachbum” Berry. (Official photo)
Now, one of the pioneers of the 21st century revival of classic tropical cocktails has teamed up with Omni Hotels & Resorts for a new summer concept that will feature delicious drinks in themed bars dubbed Tiki Social, stretching from New York City to San Diego. Starting Memorial Day weekend and running through Labor Day, this “Tiki-inspired cocktail experience” will include six drinks (and two mocktails) created by Berry in partnership with Omni’s bar team and available exclusively at 11 hotel properties.
“Tiki has always been about transporting people, if only for a moment, to someplace sunny, breezy, and far from the everyday,” Berry said in a joint announcement with the Dallas-based chain. “Working with Omni Hotels & Resorts on Tiki Social let us bring that sense of fun to all kinds of spaces, whether you’re lounging at a resort or ducking into a city bar after work. These drinks were designed to make every sip feel like a mini vacation.”
This getaway will include such signature cocktails as The Coconutty Islander (served in a fresh coconut), Totem’s Kiss, and The Bitter Birdie. To complete the experience, the hotels will transform indoor and outdoor bar spaces into “vibrant tropical escapes” with extended evening hours every Friday and Saturday. Tiki Social will be open to both Omni guests and the public.
The six cocktails and two mocktails that will be presented this summer at Tiki Social, a collaboration between Omni Hotels & Resorts and author/historan Jeff “Beachbum” Berry. (Official photo)
The 11 locations announced in the May 15 press release include three in Texas, three in California, two in Florida, plus one each in Georgia, New York and Minnesota. Here’s the list with links to official sites:
There’s nothing more ubiquitous during the Christmas season than a traditional eggnog, whether its a non-alcoholic version for the whole family or a boozy variation featuring whiskey, rum and/or brandy. It’s hard to mess up this holiday standard if you know what you’re doing, so we saw no need to weigh in with a unique recipe of our own. Until now.
Jeff “Beachbum” Berry serves up a tasty nog at Sippin’ Santa. (Official photo)
Over the past decade or so, we’ve tasted some excellent examples of modern nogs at the annual Miracle and Sippin’ Santa pop-up bars. In general, the craft cocktail revival has raised the bar on this formerly cringey classic that was more often served out of a carton.
Esteemed author and barkeep Jeffrey Morgenthaler is widely credited with championing eggnog with a craft cocktail slant, leading to a plethora of modern recipes. The recent explosion of local Christmas pop-ups that followed in Miracle’s wake has made the options even more plentiful.
But even in its most elevated form, eggnog is not typically a showcase for bold and aggressive rums. Kevin Crossman’s Ultimate Egg Nog is solid, but it splits the base with bourbon. Inspired by Derek Cole’s Tiki Eggnog, updated this year on his Make and Drink channel on YouTube, I sought to lean into the Tiki spices but also bring to the table the most flavor-packed (and potent) rum(s) in a classic eggnog format.
Hamilton Beachbum Berry’s Navy Grog Blend (114 proof) and Planteray Mister Fogg Navy Rum (111.4 proof) are robust and flavorful mixing rums. (Official photos)
The result is the Atomic Navy Nog, featuring not one but two Navy-style rums that have been calling my name since their release. Both Beachbum Berry’s Navy Grog Blend from Hamilton Rum and Mister Fogg Navy Rum from Planteray are outstanding mixing rums that deserve a lot more use beyond the namesake Navy Grog.
You could easily use one bottle or the other in this recipe if that’s all you have, but the 50/50 blend is surprisingly not too muddled or muted. In the Don the Beachcomber tradition, two rums are indeed better than one, even if they already are complex three- and four-country blends. To complete the link back to Donn Beach, I tried to employ some of his other favorite ingredients (cinnamon syrup, Gardenia Mix) to give the nog some depth of flavor beyond the rum.
The result, I hope, is a spicy and rummy eggnog that retains its classic form but gives rum and Tiki aficionados an extra special treat.
The coronavirus pandemic is not yet in our rear-view mirror, but we’re happy to report that most establishments on this list have been back in operation for quite some time now. While “new normal” continues to be a way of life for everyone in the bar business, we’re happy to see many favorites again operating with an eye on a successful future.
We’ll continue to update this list periodically, concentrating on some key bars and restaurants that are still in transition periods. For the rest, we’ll leave most of the past news and updates documented below as a sobering reminder of what could happen again if we’re not diligent.
There’s never any guarantee of a fruitful future, so we encourage everyone to continue to patronize the online stores linked below and show your support in any way possible. This resource was created to throw a lifeline to struggling businesses in a trying time. Some would argue that’s the new normal.
We also urge you to also support the artists and merchants who are key parts of the industry, designing and producing many of the products listed below. You can find links to our favorites in the right rail of this blog post. You can also support them at events that have recently returned around the world.
SUPPORT TIKI BARS ONLINE
The following establishments are offering online ordering. If you find any broken links, please let us know and we’ll update. Also, please send us any additions to this list via email or as a message on our social media pages (Facebook | Twitter | Instagram).
Aku Aku, Orlando – This small and inviting mid-mod Tiki oasis near downtown has an online shop featuring gift cards, T-shirts, stickers and mugs. Artist Doug Horne signed his newest mug release, Invisible Man, on Jan. 22, 2022. It quickly sold out, but more were released in early March. Follow the Aku Aku pages onInstagram and Facebook for updates.
Archipelago, Washington, D.C. – The online merch shop for this island-themed neo-Tiki hotspot features a small but well designed assortment of glassware, including snifters and Mai Tai glasses along with a signature mug from Tiki Farm. Gift cards are also available. After operating outdoor patio seating for months, the bar closed in late December 2020 for a winter siesta. Takeout service resumed in February 2021, followed by patio seating. In mid-June 2021, Archipelago resumed indoor seating after 452 days.
The new Sneaky Tiki mug, designed for Sarasota’s Bahi Hut by RoboTiki.
Bahi Hut, Sarasota – This historic (est. 1954) but underappreciated Tiki landmark has shirts, pins and mugs available in its online shop. Recognized as the oldest Tiki bar in Florida, Bahi Hut is also site of the annual Tiki Fever event, with version 2.5 held Sept. 30 through Oct. 3, 2021. The bar reopened in October 2020 with both indoor and outdoor seating. In January 2021, a collector’s edition Tiki Fever mug featuring both Marina the Fire Eating Mermaid and The Disasternauts was released. The mug was designed by RoboTiki crafted by Eekum Bookum.
Beachbum Berry’s Latitude 29, New Orleans – The bar and restaurant owned and operated by author and Tiki revival pioneer Jeff “Beachbum” Berry and his wife Annene Kaye is well represented in the BeachbumBerry.com store, including syrups and barware. While you’re there, pick up the Bum’s books so you can make the hundreds of tropical classics at home. Latitude 29 reopened in September 2021 after closing in the wake of Hurricane Ida. Before the storm, Latitude 29 had been open consistently since October 2020 in the wake of the pandemic. An exciting new mug release commemorated Spookilau 2021, when Oakwash produced 150 limited-edition Cursed Coconut mugs. Beachbum Berry’s Sippin’ Santa also returned again for another winter holiday season. The bar closed after ringing in 2022 but returned on Jan. 6. Before you visit, reserve a seat via Latitude29Nola.com.
A famous jolly old man with a white beard is gearing up for his annual appearance to spread good tidings and cheer this week. However, there’s another distinguished gentleman with a white beard and colorful garb who has already created enough spirited revelry to last well into 2020.
He sees you when you’re drinking. The patron saint of Tiki cocktails, aka Jeff “Beachbum” Berry, is the spirit behind the dozens of Sippin’ Santa pop-up bars across the country.
Of course, we’re taking about Tiki historian, author and bar owner Jeff “Beachbum” Berry and his festive Sippin’ Santa surf shacks, an offshoot of the popular Miracle holiday pop-ups. Our previous story explored the story behind both concepts, including info on the 28 Sippin’ Santa locations in the United States and Canada. Miracle has exploded like Christmas tinsel to 108 locations worldwide.
Launching the week of Thanksgiving, both of these over-the-top, kitschy concepts have become a seasonal ritual and show no signs of slowing. The bars are fully immersive and can be enjoyed on many levels, from the snobbiest cocktail enthusiast to newbies just looking for seasonal fun, food and frivolity.
We caught up with “The Bum” during a break from his busy schedule making personal appearances and overseeing the Sippin’ Santa empire. His flagship bar, Latitude 29 in New Orleans, is in good hands under the leadership of “Mrs. Bum,” Annene Kaye, along with head bartender and GM Brad Smith, who did most of the heavy lifting in creating the latest Sippin’ Santa menu.
5 QUESTIONS WITH JEFF ‘BEACHBUM’ BERRY
There seems to be an insatiable demand for holiday-themed bars nowadays. Why do you think this has become a trend?
The Shaka Kalikimaka cocktail and Beachbum Berry Bora Bora Bum mug, which is available for purchase at Sippin’ Santa locations. (SippinSantaPopUp.com)
Tiki bars give you a tropical mini-vacation, and when you pile Christmas vacation on top of your tropical vacation you get two holidays in one: twice the atmosphere, twice the flavors, and hence twice the fun.
How do you think Sippin’ Santa differs from Miracle?
Miracle is strictly a Christmas pop-up, while Sippin’ is just as Christmasy but with an added Tiki overlay.
How much input do you have on the drinks, and how much is Brad?
It varies year to year. Last year the drinks were some mine and some Brad’s, but this year the recipes are all Brad’s. I did some tasting and some tweaking, but in most cases Brad’s “first draft” was the one we went with. If it ain’t broke, don’t fix it!
The explosion of festive Christmas pop-up bars continues this season with the always popular Miracle concept now topping 100 locations across the United States, Canada and six other countries. Meanwhile, Tiki enthusiasts have even more holiday cheer in store for them as Beachbum Berry’s Sippin’ Santa, a sister concept to Miracle helmed by the esteemed tropical cocktail guru, has quickly doubled its nationwide reach.
Cocktail historian and author Jeff “Beachbum” Berry has created a tikified winter wonderland for his holiday pop-up bar, Sippin’ Santa. (SippinSantaPopUp.com)
Beachbum Berry Presents Sippin’ Santa, which started in 2015 as a Tiki companion to Miracle in New York City, has now spread to 28 venues across North America, including Berry’s bar and restaurant, Latitude 29 in New Orleans.
Miracle and Sippin’ Santa locations are opening in late November and running through New Year’s Eve. Individual locations may have different start and end dates, as well as daily and weekly hours. Check with the bars in your area for details.
The Miracle concept is the brainchild of Greg Boehm of Cocktail Kingdom (at the suggestion of his mother) and dates back to the “Miracle on Ninth Street” pop-up at his Mace bar in New York City in 2014. Miracle expanded to four bars in 2015, then went worldwide in 2016 under the leadership of general manager Joann Spiegel. Last year there were more than 80, a surge from around 50 the year before.
Berry is a longtime collaborator with Boehm, who published the author’s last two books as well as a nifty line of Tiki barware. Named one of Imbibe magazine’s 25 most influential cocktail personalities of the past century, Berry joined forces with his Latitude 29 general manager and head bartender Brad Smith to create a menu of holiday-themed Tiki cocktails that will be the star of the show all Sippin’ Santa locations.
Many of our favorites are back on this year’s Miracle menu: Bad Santa, Christmas Carol Barrel, Christmopolitan, and Yippie Ki Yay Mother F****r! Be aware that most of the cocktails have seen updates, large and small, by Miracle mixologist Nico de Soto. The Barrel is now a tequila drink featuring Mexican spices and liqueurs including coffee, orange and cognac. One new cocktail has been added: SanTaRex featuring rye whiskey and served in a nifty Tyrannosaurus Rex mug. There’s also a new shot, Mistletoe, featuring rye and gingerbread spices.
But we’re even more excited to get our first taste of the nine exclusive Sippin’ Santa cocktails, created by Berry and Smith. Who doesn’t want to try these soon-to-be Tiki holiday classics?
The signature Sippin’ Santa cocktail and mug. (SippinSantaPopUp.com)
We caught up with Tiki historian, author and bar owner Jeff “Beachbum” Berry